Tongwei Group Liu Hanyuan: The way to manage the top 500 companies is to constantly gain momentum, understand the way, and excel in skills

Take advantage of the situation, understand the way, and have superior skills

Take advantage of the situation: take responsibility, Liu Hanyuan said: "DQ (responsibility quotient) is not high. No matter how high other 'quotients' are, it will be difficult for enterprises to do so. Be strong and make it bigger."

Mingdao: Profit is hidden in the details. We divide every link into more details and strive to produce 100% effectiveness in every detail. Just grab the profit points one by one.

Youshu: Building a culture of integrity and integrity. The system is not omnipotent, and people’s spirit and thoughts cannot be directly restrained by the system. What comes from the heart of employees can only be influenced by culture.

Liu Hanyuan, Chairman of the Board of Directors of Tongwei Group, made his fortune in the low-margin feed and breeding industries, developed across industries, and built Tongwei into a global photovoltaic giant - Tongwei already has high-purity crystalline silicon production in the upstream, high-efficiency midstream A vertically integrated photovoltaic enterprise from solar cell production to terminal photovoltaic power station construction and operation. Tongwei Group is now a large multinational group company with agriculture and new energy as its dual main businesses and rapid development in chemical and other industries. It is a national key leading enterprise in agricultural industrialization. Liu Hanyuan summed up his business philosophy as "taking advantage of the situation, understanding the way, and excelling in skills."

Running a business means constantly taking advantage of trends, understanding the way, and improving skills.

Tongwei's management is to constantly take advantage of the situation, clarify the way, and excel in the technique, and always adhere to the "one center and two basic points" of the situation, the way, and the technique in action.

1. The power of Tongwei: gathering qi without leaking, adding qi without deflating (one center); marketing momentum and qi gathering together with internal and external qi (two basic points).

How to gather energy and build momentum? In addition to self-examination and criticism behind closed doors, everyone must build momentum and create momentum outside. Tongwei will sponsor all seven major central columns in 2013; for newspapers such as China Fisheries News, Tongwei will be an important support and cooperation platform in 2013 and 2014, because we will fully promote what the government wants to do. , What we do is what the government wants to do, and what we in the industry care about. This kind of authoritative and comprehensive coverage is different. This is building momentum and gathering energy.

Any company must seize the focus and gathering point of Qi and take advantage of the trend. Concentrate on fighting a good battle and continue to fight it. Small companies should focus on more than one point, medium-sized companies should focus on two or three points, large companies should focus on five points, and no more. We should really focus our energy on that place. Let that place burn like a prairie fire, that's what we want to do. Build momentum and energy, gather momentum and energy, combine internal and external forces, and join hands to unite energy.

2. The Tongwei Way: Customer efficiency is the way of all human operations (one center); one is to reduce costs, and the other is to increase value (two basic points).

Increase efficiency for customers and embody true integrity. When it comes to aquatic products, feeds, and marketing, we speak from the bottom of our hearts and behind closed doors; we talk from the bottom of our hearts and open the doors to our dealers and users. All of this is based on seeing the sky and the earth, and can withstand all kinds of difficulties and confusions. test.

Firstly, reduce costs, and secondly, increase value. A common phenomenon in society is to reduce quality to achieve cost reduction. Tongwei improves value by thinking from the perspective of myself and our company’s strategic thinking, direction, methods and paths. Because when there is no differentiation in products, most companies can only compete by lowering prices. If you can lower your price by 10 cents, others can lower you by 20 cents. In the end, the value of the chain must be minimized, making it difficult for everyone to survive. Therefore, we must pursue quality premium capabilities and brand premium capabilities for food safety.

3. The art of Tongwei: 28 principles, simplicity first (one center); one is standardization, and the other is focus (two basic points).

The 28/20 principle, simplicity comes first. Provide users with the simplest products with core value to consolidate their impressions and usage habits. At the same time, always firmly believe that some users should not be your customers, do something and not do something, and continue to expand your team according to your target audience.

One is standardization, the other is focus.

As long as there is a standard in many places, when the standard is agreed upon, it will become a logical relationship, the efficiency will be very high, and there will be very little material waste. In this case, if a piece of equipment is formed with fully standardized equipment, the production of this piece of equipment will The manufacturing cost is the lowest. Well, society, from the perspective of saving and reducing waste, the more standardized manufacturing and services are, the easier they are to copy, the modules are relatively clear and easier to copy, and the more focused everything is, the better.

Corporate responsibility is the social capital for the sustainable operation of enterprises, and it is also an effective way for enterprises to obtain social recognition.

Liu Hanyuan said: "The DQ (responsibility quotient) is not high. No matter how high the other 'quotients' are, it will be difficult for the enterprise to become stronger and bigger." It can be seen that responsibility is the inherent connotation of all enterprises and is the enterprise itself. The embodiment of value and meaning. Responsibility is the "final kick", or in other words, it is the "last kilometer" when you are exhausted and have walked 99 kilometers to reach your destination.

"Tongwei's steady development for more than 30 years is inseparable from our corporate culture rich in responsibility. Therefore, any company must operate in accordance with the law, pay taxes in accordance with the law, solve employment problems, and make its own products well. By serving their users well and creating and increasing wealth for the entire society, they assume the most important, core and fundamental responsibility. While the company provides good products and services to the society and makes profits, it does not forget to give back. Society, such a value realm will accumulate more energy and advantages for the future development of enterprises. It is the moral consciousness and cultural awakening of modern enterprises. It is also a necessary condition for the existence of enterprises and an inherent requirement for development. Do not regard it as an additional burden. ".

A company's direct donation to society and its own expansion of its production and operations are essentially the same, and they both contribute to society in different forms. The duty of enterprises and entrepreneurs is to make the enterprise better, bigger and stronger, promote social and economic development, promote the progress of the industry, etc. This is the enterprise's contribution to society and the best embodiment of the entrepreneur's sense of social responsibility.

The requirement for details is the requirement that "profits are hidden in the details". Every link is divided into more details, and every detail is They all strive to produce 100% effectiveness, and invisibly capture the profit points one by one

Only by making every detail to the extreme can we have the best overall outcome. Its deeper meaning is that "profit is hidden in the details" and local details should be made to the extreme. If you are more refined and more prominent than your peers, you will be able to achieve higher profit margins than your peers.

Technology leadership, cost leadership, scale leadership, and costs lower than the industry average are essential competitive capabilities for enterprises. Every link is divided into more details, and every detail strives to be 100% effective. Invisibly, the profit points are identified one by one. At this time, the profit obtained is "the part of profit that exceeds the average profit of the industry."

The system is not omnipotent, and people’s spirit and thoughts cannot be directly restrained by the system. What comes from the heart of employees can only be influenced by culture.

The system is not omnipotent, and people’s spirit and thoughts cannot be directly restrained by the system. What comes from the heart of employees can only be influenced by culture. Tongwei's thoughts and spirit in the organization are a kind of thing that has been precipitated in the history of corporate development, is known and widely recognized by employees, and has been subtly adopted as its own code of conduct - "Honesty, Trustworthiness, Uprightness, and Oneness".

The first is "sincerity", being sincere and treating each other with sincerity at all times. Why did farmers queue up for seven days and nights to buy feed from Tongwei in the 10 years from 1985 to 1994? Why is there always so much traffic in Tongwei Company? That's because we are sincere. We have never deceived our customers. Instead, we have always made every effort to consider the interests of our customers and maximize their benefits so as to gain their trust.

The second is "faith", "people" "words" are faith, and what you say must be done. Observing credit is the foundation of establishing a business.

Because the market economy is a credit economy, the basic condition for the establishment of the market is strict compliance with contractual relationships between people and between enterprises and customers. Once an agreement is reached, both parties must abide by their credit and complete the agreement, including what they said at work and what they promised to users, and they must be implemented conscientiously.

The third is "righteousness", operating legitimately and legally. "Legitimate and legal" is the fundamental guarantee for the healthy development of the enterprise itself. It is also a prerequisite for an employee to have a high degree of identification with the enterprise in which he or she works, thereby controlling and restraining his own behavior and working hard. In the process of primitive accumulation, there is no "original sin", which is the cultural expression of "righteousness".

The fourth is "one", striving to be first-class in everything. Tongwei always strives for excellence in its work, and excellence and excellence will always accompany the enterprise. Only with first-class management, first-class talents, first-class technology, and first-class products can we have a first-class and excellent company. This is the "one" that Tongwei pursues.

Obviously, "integrity and integrity" is the product of the heart, and it is completely consistent with Wang Yangming's thought of "the heart is reason" - the human heart is the law of nature. Everyone will have a sense of accomplishment if they develop here for a long time and will feel safe, which has become the core advantage of Tongwei's development.

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