Explanation of key customer terms

Key customers /KA (also known as key customers, key customers, key customers, quality customers, etc.). ) has two meanings. First, it refers to a wide range of customers, including not only ordinary consumers, but also dealers, distributors, wholesalers and agents of enterprises. Secondly, it refers to the value of customers. Different customers contribute a lot to the profits of the enterprise, and 20% of the big customers contribute 80% of the profits of the enterprise. Therefore, enterprises must attach great importance to high-value customers and customers with high value potential. In the key account marketing strategy, key account refers to the latter, which refers to the customers who use a large amount of products or have special properties in the area under the jurisdiction of the company, mainly including economic key customers, important customers, group customers and strategic customers. Among them, economic big customers refer to customers who use a lot of products and use them frequently. Important customers refer to customers who meet the needs of the party, government, military, public security law, culture, education, health, news and other important state departments. Group customers refer to customers who have close ties with enterprises in the industrial chain or value chain and use enterprise products. Strategic customers refer to customers who have development potential and will become competitors' breakthrough targets after market research, prediction and analysis.