What ideas and consciousness are involved in the construction of corporate culture? I hope some professionals can make a detailed list.

Reprint the following information for your reference.

Corporate culture-or corporate culture-generally refers to the collective name of * * with ideals, basic values, style, living habits and behavioral norms formed by enterprises for a long time. It is the sum total of spiritual wealth with its own characteristics created by enterprises in the process of operation and management, which has appeal and cohesion to enterprise members, can unify the interests, purposes, needs and behaviors of many people, and is a reflection of long-term cultural construction of enterprises. Including values, the highest goal, code of conduct, management system, moral fashion and so on. It takes all employees as the working object, through publicity, education, training, cultural entertainment, heart-to-heart friendship and so on. , maximize the unity of employees' will, standardize employees' behavior, unite employees' strength and serve the overall goal of the enterprise.

The Core of Enterprise Culture —— Enterprise Idea

To establish the enterprise value system, we must first proceed from reality. From the enterprise's own positioning, environment, industry development prospects and operating conditions. Through a lot of boring but necessary research and analysis. Combined with the entrepreneur's own consideration of enterprise development. Confirm the vision of the enterprise from the numerous possibilities of enterprise development. According to the values that must be followed in the development of enterprises, the establishment of a value system that enterprises generally agree with and reflect their own personality characteristics can promote and maintain the normal operation and rapid development of enterprises. In particular, no matter how the social environment and times change, the strategic objectives and business philosophy of enterprises must be tenable.

For example, the most admirable thing about Motorola's business strategy in its value system is its consistency in its 45-year history: "Being invincible based on leading technology products". In its decades of development, the performance of pursuing leading position can be summarized into three obvious and interrelated modes:

(1), and constantly explore new products and new markets;

(2) continuously strengthen, expand and update the existing product production line and develop the existing market;

(3) Continuously improve product quality and shorten product cycle time;

These three modes have ensured that Motorola has maintained a leading position in the communication field in the half century when the environment and time are constantly changing.

Crocker, the founder of McDonald's Company, formulated four tenets of McDonald's management in the early days of McDonald's establishment, namely: providing customers with high-quality products, fast, accurate and friendly services, clean and elegant environment, and realizing value for money. Namely "quality, service, neatness and value". For decades, McDonald's has always adhered to this creed and implemented it in every job and employee behavior. Now it has finally become the world's largest fast food company in franchise chain, with more than 70,000 branches in 100 countries.

The flesh and blood of enterprise culture-behavior culture

We have formulated a new enterprise concept, which is not formalized, but stays at the level of slogans and slogans. We need to implement it and guide employees to pursue their ideals. How to guide and standardize the thinking and behavior of enterprise employees? We need to focus on several aspects of implementation:

(1), rules and regulations: The most important thing for the implementation of the enterprise concept is to be reflected in the rules and regulations of the enterprise, so that the behavior of employees can reflect the requirements of the enterprise concept. Such as employee behavior norms, public relations norms, service behavior norms, crisis management norms, interpersonal relations norms, etc.

(2) Work and decision-making: The enterprise concept must be reflected in the daily work and decision-making of enterprises, and enterprise leaders should set an example for employees to follow suit.

(3) Ceremonies and ceremonies: Various necessary ceremonies and ceremonies can effectively publicize the corporate philosophy and vividly implement it in all aspects. Such as various conferences, exhibitions, celebrations, festivals inside and outside enterprises, etc.

(4) role models and heroes: In order to carry out and implement the company's philosophy, it is necessary to have role models for all departments and employees to learn. Setting an example or an outstanding person can make all employees feel the real impact.

(5) Communication channels, education and training: In order to effectively spread corporate ideas, enjoy the value system and let employees effectively participate in corporate culture, it is necessary to establish smooth and diversified channels. Such as intranet, newspapers, forums and propaganda positions. And use these channels to educate and train employees regularly.

Behavior planning should be attached to the overall goal, and the knowledge and skills of related disciplines should be comprehensively used for overall planning. Only by focusing on long-term, operational, meticulous and even dogmatic enterprise behavior norms can we effectively implement them, and over time, we can truly standardize and clearly reflect the enterprise concept.

Corporate Culture Appearance-Visual Image

2 1 century, more and more companies around the world have introduced new visual image systems, and in China, enterprises that have changed their image recognition systems have emerged one after another. Part of the reason is the split of China Netcom and China Telecom. Others interpret new business ideas with subtle visual language because of the change of business strategy or business direction, in order to adapt to the new business strategy, so as to produce the greatest visual impact. Such as Lenovo and Fukuda. It was once thought that this was all because enterprises were following the trend or catching up with the trend. But at present, many brands in China have high quality and service, but the corporate image, especially the logo, does not match its status and strategic style, so it has no visual impact. Therefore, it is urgent for China enterprises to establish a scientific international corporate image system.

Psychological research shows that when a person receives external information, the information received by vision accounts for 83% of the total information, and 1 1% of the information comes from hearing. Therefore, we believe that in the process of building and spreading corporate culture, visual image, although attached to corporate philosophy, is widely spread by it and is an important carrier of corporate culture and philosophy. Therefore, enterprises in China must clearly understand the importance of visual image, and give society a strong visual impact with artistic, international, concise and easy-to-read design, so as to establish corporate image.

In corporate image design, the most important things are corporate logo, standardized words, standardized colors and mascots. As long as these four elements are determined, other application designs will come naturally.

The design of basic elements should follow the following principles:

1, which can serve as a symbol of the company's philosophy and spirit;

2. It can be used for a long time and is suitable for the company's vision;

3. Whether it is easy to identify and artistic;

4. Whether it is very different from other industries;

5. Are there any similarities?

6, zoom in and out, black and white yin and yang changes will change the feeling;

When designing, we should first consider the industry attributes, integrate the business characteristics and objectives, and embody the enterprise spirit. Secondly, we should refer to a large number of design trends at home and abroad as design reference. Thirdly, it is necessary to conduct a visual preference survey based on objective data. After synthesizing a variety of information, we first make a large number of sketches from the breadth level, select 6-7 directional sketches for secondary in-depth development, and then select 3-4 from the expansion plan for preference test, and finally determine the basic elements of corporate image with artistic beauty.

After the basic elements are determined, the application system can be planned and designed according to the needs of the enterprise. The application system generally includes the following parts:

1, guidance system (outdoor, indoor);

Including: welcome card, enterprise card, water guide card, enterprise general plan, building card, road traffic indicator, house number, etc.

2, outdoor display, advertising, publicity system;

Including neon lights, light boxes, light poles and flags, reading columns, car body displays, large billboards, flags, posters, newspapers and periodicals, etc.

3. Office supplies system;

Including envelopes, stationery, fax paper, notes, format files, file bags, folders, notebooks, work permits, etc.

4. Clothing and identification system;

Including: store unified image identification, product packaging, staff uniforms, work clothes, badges, etc.

5. Gift system;

Including: corporate image gifts, gifts, handbags, cultural shirts, desk calendars, calendars, etc.

Three steps of enterprise culture construction

First, the diagnosis of corporate culture

The method and principle of diagnosis are: call middle-level and above cadres in the enterprise, read out the ideas of the group sentence by sentence, and ask everyone to say or write people and things that can represent this idea after hearing the ideas. If most people can think of representative people or events, and the events are relatively concentrated, it shows that the corporate culture has been recognized by everyone; However, if most people can't say or write representative figures or events, it means that corporate culture and corporate philosophy have not been recognized by employees, let alone play a guiding role in employee behavior.

Second, the refinement and design of corporate culture.

Step 1: First, let the enterprise find 10 people who participated in the whole process from entrepreneurship to development, and let each of them tell three stories.

Step 2: sort out the stories with the highest repetition rate and make preliminary processing to form a complete story;

Step 3: Find ten employees, preferably college students, who have just entered the enterprise for about a year and tell them the arranged stories.

Step 4: Gather experts and relevant business leaders to study and process the recorded content and extract the words that represent the story spirit with the highest usage rate. After processing, these words are enterprise spirit or enterprise concept;

The fifth step: according to the extracted core words that reflect the spirit or idea, re-adapt the story, create literature on the premise of respecting history, and write the enterprise's own story that reflects the core words intensively.

Third, strengthen and cultivate corporate culture.

First of all, conduct corporate culture training for all employees.

Secondly, establish and cultivate typical figures.

Thirdly, the management system is formulated under the guidance of corporate culture concepts and values.

Construction method of enterprise culture

1, morning meeting, evening meeting, summary meeting

It is to spend some time preaching the company's values before and after work every day. The summary meeting is a monthly, quarterly and annual departmental and company-wide regular meeting, which should be fixed and become a part of the company system and corporate culture.

2. Thought summary

Ideological summary is to let employees compare their behaviors regularly according to the content of corporate culture, and judge whether they have met the requirements of the enterprise and how to improve them.

3. Post slogans to promote corporate culture.

Write the core concept of corporate culture as a slogan and post it in a prominent position in the enterprise.

4. Advanced typical trees

It sets a visual behavior standard and concept symbol for employees. Through typical employees, let them clearly understand "what is active work", "what is active work", "what is professionalism", "what is cost concept" and "what is high efficiency", so as to improve employees' behavior. These behaviors are difficult to describe quantitatively, and only concrete images can make employees fully understand them.

5. Website construction

Carry out timely policies, ideas and cultural propaganda on the website. The CEO of Mi Li Culture, an expert in corporate website construction, pointed out that finding a professional website construction company related to corporate culture is more in line with and closer to corporate culture.

6. Authoritative preaching

Introducing external authority to preach is a good way to build corporate culture.

7. Go out to visit and study

Going out to visit and study is also a good way to build corporate culture, which undoubtedly implies to employees that the requirements put forward by the enterprise management authorities are reasonable, because others have already done so, and we have not done so because we have not worked hard enough, so we should improve our work and learn from others.

8. Story

The spread of stories about enterprises within enterprises will play a role in the construction of corporate culture.

9, enterprise entrepreneurship, development process showroom

Displays all projects related to enterprise development.

10, cultural and sports activities

Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year's Day parties, etc. In these activities, the values of corporate culture can run through.

1 1. Introduce new people and new culture.

The introduction of new employees will inevitably bring some new cultures, and the integration of new culture and old culture will form another new culture.

12, carry out mutual evaluation activities

Mutual evaluation activity is that employees evaluate their colleagues' work status in public according to the requirements of corporate culture, and also evaluate how they do in public, and how their colleagues evaluate how they do. They clarify contradictions, eliminate differences, correct shortcomings, carry forward advantages and distinguish right from wrong through mutual evaluation, so as to achieve the optimization of working conditions.

13, an example for leaders

In the process of the formation of corporate culture, the role model of leaders has a great influence.

14, the establishment of enterprise newspapers and periodicals

Enterprise newspapers and periodicals are an important part of enterprise culture construction and an important carrier of enterprise culture. The enterprise newspaper is a window to publicize the enterprise to all the public and customers related to the enterprise inside and outside the enterprise.