Nut slogan

In 20021year, qiaqia Food, a national snack brand, celebrated its 20th anniversary-it happened to be the "first stock" listed in China nut roasted seeds and nuts industry 10 anniversary. In order to seek the evergreen development of the enterprise and revitalize the brand, qiaqia frequently makes moves. Qiaqia Nut, the second business line with bright growth in recent years, has occupied an important position in the strategic layout of all-round upgrading of enterprises.

Under the background that healthy consumption has become a daily necessity, the nut market is optimistic at home and abroad. Qiaqia Xiaohuangbao Daily Nut successfully seized the opportunity, made a wonderful appearance, and walked in the forefront of the industry with a good growth rate. In order to meet the needs of the industry and consumers for quality upgrading and create a new breakthrough, the classic trump card products of qiaqia nuts, Huang Xiao bag and Xiaolan bag, were upgraded.

The product positioning of qiaqia Huang Xiao Bao has been upgraded from "mastering key fresh-keeping technology" to "mastering key fresh-keeping technology and locking in high nutrition". The new packaging upgrade emphasizes the "high nutrition" value of nuts, while focusing on the natural nutritional components of nuts and highlighting the nutritional attributes of products. The packaging and formula of qiaqia Xiaolanbao have also been upgraded, focusing on zero sucrose and 4 billion (per 100g) active probiotics, creating dual nutrition and more delicious differentiated features.

Focus on creating a high nutritional score line, and omega -3 supplements new energy for health.

Since the advent of daily nuts, qiaqia has defined the nutritional access line of nut products with high standards: select nuts and dried fruits with seven national characteristics, of which 65,438+0,000% are locally picked, such as Turkish hazelnuts, Australian almonds, Cambodian cashews and Uzbek blackcurrants. Ensure the high nutrition of products with high-quality raw materials; At the same time, referring to the research data of authoritative nutrition institutions at home and abroad, and through the scientific matching of professional teams, we will create a healthy supply warehouse for China consumers that is "reasonable in choice and meets daily nutritional needs".

Rich in protein, various trace elements, potassium and calcium minerals beneficial to bone health, etc ... Nuts have high and comprehensive nutritional value. In order to facilitate consumers to clearly understand the nutrient intake, each qiaqia "Little Yellow Bag" has an ingredient list. In the newly upgraded packaging, the concept of "high nutrition" was strengthened for the first time, which reflected qiaqia's confidence in product quality, expressed his determination to "make nuts well" and created a high nutrition score line. The new packaging also shows some eating scenes intimately, such as eating with breakfast, coming to a bag anytime and anywhere at work, supplementing nutrition when studying, carrying energy conveniently when traveling, guiding consumers to share delicious food easily, and adding points for nutrition anytime and anywhere.

On the other hand, the "treasure" nutrient Omega -3 (also written as Omega -3, Chinese transliteration "Omega -3") certified by WHO and experts from various countries has also been "emphasized" in the new packaging. A large number of research data show that ω-3 has a variety of health gain effects on human body. Therefore, ω-3 will be added to ordinary nutrition and many functional foods. This precious nutrient element can be ingested in natural foods, such as the well-known deep-sea fish.

As shown in "naturally contains omega -3 nutrients", some fresh nuts are also rich in omega -3. It is clearly pointed out in the ingredient list of the new package that each bag of Xiaohuangqia daily nuts contains 725 mg ω-3 polyunsaturated fatty acids, which helps consumers to ingest essential nutrients.

Master the key preservation technology, lock in high nutrition and carry out every step.

In China people's dietary concept, food is the first, and "freshness" is the best. Not fresh enough food will not only affect the flavor, but also bring health crisis. Therefore, preservation technology is always the key link in the production of packaged food, especially healthy food.

How to give full play to the advantages of high-quality raw materials and bring fresh, delicious and nutritious nuts to consumers?

Qiaqia handed over a sincere answer sheet: eight fresh designs and sixteen fresh monitoring are hard-core "locks" with high nutrition. Qiaqia won the National Science and Technology Progress Award for mastering key preservation technologies; Qiaqia insists on strictly controlling the manufacturing of the whole industrial chain from raw materials to transportation, storage, processing and packaging. By "locking fresh" to implement each step, it can not only improve the taste, but also retain the high nutritional value of nuts and provide consumers with safe, stable and fresh nut snack food.

This positioning upgrade is first based on the insight into "healthy consumption trends and nut market". From the consumption point of view, more and more consumers advocate high-quality healthy lifestyle, which creates greater development space for the nut market; From the market point of view, the homogenization of products is becoming more and more serious, the traditional nut industry is becoming a red sea, and the trend of "involution" is gradually emerging, which is also an objective fact. Accordingly, qiaqia takes quality as the driving force, grasps the core consumption point of "high nutrition", constantly strengthens and upgrades the preservation technology, and enhances the core competitiveness of products.

In addition, qiaqia Xiaohuangbao Daily Nut first tried to strengthen the propaganda language of the star ingredient Omega -3, aiming at exploring a new perspective of market education; Connecting with this international frontier nutrition index also reflects qiaqia's ambition and willingness to lead the healthy development of nut industry in China. Guided by the strategy of Nut+,qiaqia stands on the market, deposits products and looks overseas with its quality assurance of the whole industrial chain, hard-core scientific research strength and innovation vitality. Under the east wind of "great health" and "new consumption", qiaqia, as an outstanding leader of "quality manufacturing" in China, will surely enter the international market with high-quality development and promote the industry to become bigger and stronger continuously.

The international market will promote the industry to continue to become bigger and stronger.