Yum's mission statement! Brand group

It is necessary to build China Yum! Brand has become the most successful catering enterprise in China and even in the world.

Our expectations:

Customer's favorite

We expect to give every customer delicious food, pleasant dining experience and the value of looking forward to coming again. Let customers feel "delicious" every time they visit.

Take care of the members of a big family.

We expect to give employees a caring sense of family belonging, so that all employees can grow and develop; And contribute to the development of the extended family and other members. We also expect to expand this big family to all kinds of business partners, including joining partners and supply partners. We also care about society.

Leading market position

We hope to always be ahead in the market, have the best talents and enough financial resources to do what we should do.

Optimal profit

We expect to maintain the best profitability and make investors willing to support our growth. We also expect to have world-class profit management capabilities.