The brand culture of Hengqi Education

Being close to each other is called benevolence. ——"Book of Rites"

Benevolence means universal love, which Confucius regarded as the highest moral standard. Hengqi absorbs the essence of traditional Chinese education culture, integrates modern school-running spirit and social responsibility, and interprets a modern education brand with a sense of mission for the Chinese nation.

Brand Portrait

Brand Definition

Persistence means long-term; enterprise means hope. Perseverance is the hope of eternity!

Hundreds of teams compete for success, and thousands of sails compete and dance for prosperity. Since its entry into the training field, Hengqi has focused on the training of accounting talents and is committed to creating career wings for students so that their lives can shine brightly with hope. To this end, Hengqi people work hard and bravely on the road of branding, determined to build a lasting century-old brand and be a pioneer and leader in the accounting training industry...

Brand Mission

Pass experience to those who have dreams.

Brand Vision

Revitalize China’s vocational education and create a first-class education brand.

Core Values

Aspirations high - Hengqi not only has lofty aspirations, but also takes it as its mission to help students establish their aspirations for life development and demonstrate the highest value of life.

Acting in benevolence - Hengqi pursues the inheritance and promotion of China's excellent traditional cultural virtues, establishes the world with virtue, acts with benevolence, and establishes a good brand image in business operations.

Successful in craftsmanship - Hengqi takes excellence in professionalism and endless service as its unswerving pursuit goals, and strives to create the most valuable accounting talent training service.

Brand logo

The design is based on the pinyin initials HQ of Hengqi, which is closely related to the enterprise.

The Great Wall graphic, which symbolizes China, runs across the entire logo, implying the creation of a national brand that contributes wisdom and strength to the motherland.

Green symbolizes Hengqi’s vigorous hope and vitality.

Orange symbolizes that Hengqi continues to create vitality and warmth for society.