Are the inappropriate advertisements appearing in Shenzhen Metro appropriate and are their contents inappropriate?

On August 5, a Weibo netizen posted on Weibo that there were two advertisements placed in the women’s priority compartment of the New Oriental Special Train on Shenzhen Metro Line 1 with inappropriate content. We learned relevant information from Shenzhen Metro Business Management Co., Ltd. This advertisement was placed by New Oriental Shenzhen School. After the subway stops operating today, the advertisement will be withdrawn.

From the pictures sent by netizens, we can see that the advertising slogans in the carriage are "Dad, I want to marry you when I grow up", "Mom, I want to marry you when I grow up", and next to them Labeled "Tongyanwuji", many netizens have questioned whether the content and terms of the advertising copy will be ambiguous when placed in a public space. Is the copywriting content compliant and appropriate? After on-site investigation and visits, we found that there are two such advertisements in the No. 6 women’s priority carriage of train No. 73 on Shenzhen Metro Line 1. The same as what netizens mentioned before.

According to feedback from netizens on Weibo, the advertiser is suspected to be New Oriental Shenzhen School. Regarding this matter, we verified this with the official Weibo of New Oriental Shenzhen School. The other party said that the advertisement was indeed placed by them and they have now paid attention to this matter. The other party also said that the original intention of the advertisement was definitely not bad, and that the copy of the advertisement involved was mainly based on the simple and simple perspective of children, expressing their love for their parents in a childlike manner, and the theme of the topic selection was to express simplicity. Pure family affection. ?And promised?that we will provide the public with a satisfactory solution in the future.?

Shenzhen Metro Commercial Management Co., Ltd. stated that the advertisement was indeed an internal train advertisement placed by New Oriental Shenzhen School. When reviewed at the time, the content was legal and compliant. The relevant person in charge, Mr. Liang, said that in response to the advertisements questioned by netizens, we will remove them after the subway stops operating later today. He also publicly stated that we will strengthen the standardized management of advertising business units in the future, ensure that subsequent advertising content must be legal and compliant during review, and further strengthen the review and evaluation of ethical and cultural aspects.