Ceo Case Study on Entrepreneurship Path

Perhaps the CEO of an enterprise or company has the most say. His voice represents the company’s attitude, and his thoughts also direct the company’s philosophy. The following are articles related to cases of CEO's entrepreneurial path that I compiled for you.

CEO’s entrepreneurial path case:

Wacai CEO Li Zhiguo: From word-of-mouth to Wacai’s restless entrepreneurial journey

Haibei is the earliest in China The ancient currency is also the nickname of Wacai CEO Li Zhiguo.

Alibaba employee No. 46, founder of Koubei.com, founder of Alibaba Cloud, angel investor in Kuaidi Taxi, Mogujie and other entrepreneurial projects, chairman and CEO of Wacai? Only 38 years old, Li Zhiguo Having already held so many titles, his entrepreneurial journey has never stopped.

When I met Li Zhiguo at Jiuli in Dingyuan, he was wearing a white T-shirt and jeans. He always maintained a "warm man" smile, easy-going and calm. As soon as he entered the door, he said: I know there are many Ali people living here.

From Alibaba? Two in and two out?

Restless, he fell in love with entrepreneurship

There are many people who have left Alibaba to start a business, like Li Zhiguo, who has two in and two outs. There are not many out of two.

In 1999, Li Zhiguo joined Alibaba and became employee No. 46; he resigned in 2004 and used the remaining 80,000 yuan to found Koubei.com; after Ali acquired Koubei.com, Li Zhiguo returned to Alibaba; and later He turned around and became an angel investor; in 2013, Li Zhiguo officially joined Wacai and became CEO, starting his new round of entrepreneurship.

Although he has left Ali, Li Zhiguo still bears the imprint of Ali. For example, the employees of Dicai have their own fancy names. His name is "Haibei", which means China's earliest currency, and his office is called Beach. When talking about Hejiayuan Community, his first reaction was also: Many people from Alibaba live there.

Li Zhiguo feels that starting a business is the most fulfilling career for him. ?Investment only shows that a person has a good vision, while entrepreneurship tests whether he can lead a team to strive for a common ideal. It requires combining theory with practice, which is more challenging than investment. ?Li Zhiguo said.

Precisely because he likes to challenge new things, Li Zhiguo concluded that he is a restless person, and starting a business gave him a good opportunity to keep struggling.

What makes Li Zhiguo feel even more fortunate is that he chose the Internet industry. He said: The Internet industry is horizontal and can intersect with all vertical industries. I think the Internet is a sign of a new era after electricity and steam changed the world. ?

During the conversation, the author could always feel Li Zhiguo’s love for the Internet industry. He said with emotion: The charm of the Internet is to think about problems based on user experience, and this kind of thinking is affecting and changing Traditional industries.

The customized hardcover that Dingyuan Jiuli Phase II will soon launch also coincides with the user-based concept of Internet thinking. Dingyuan Jiuli makes personalized settings based on three sets of master-level fine decoration model plans based on user needs and usage habits. Even the spatial layout can provide the most suitable decoration plan based on user needs. In this way, users are freed from the fatigue of their own decoration, and also get rid of the sameness of traditional fine decoration, optimizing the experience. Because of this, once the concept of customized hardcover was proposed, it was highly praised by many home buyers.

Accept doubts and become more mature

Keep your original intention and wait for the wind to come

Like Alibaba, the earliest birthplace of wealth digging is also the lakeside garden. For Ali For people of origin, this is a blessed place.

From the earliest days, the company only had a few people, and by 2013, it had only about 30 people.

Later, Li Zhiguo became CEO. In just two years, Wacai has grown to more than 300 people.

Now, Wacai has rented a three-story office building in the Internet Finance Building. After opening the elevator, bright white and warm wood tones come into view. The bright and transparent office space can be used even on rainy days. It also makes people feel brighter all of a sudden. The entire office area has been opened up, and even the conference rooms are separated by transparent glass and named after "New York", "Paris", and "Frankfurt", which has become a place of fun among colleagues. The office area is also equipped with a mother's and baby's room, a billiard table, and a rest area, revealing a humanized atmosphere.

Li Zhiguo recalled the original intention of digging money. The reason was very simple. He spent 30 yuan to buy an accounting software on Taobao, but the experience was very poor. At that time, he decided to make an easy-to-use accounting software to make it easier for more people to manage their own money.

Therefore, Li Zhiguo wanted to use the American company Intuit as a model to find partners to develop this accounting software. However, he received far more doubts than recognition. Intuit has a huge customer base in the United States, and due to the huge differences between the Chinese and American markets, what Li Zhiguo is asked most is: Where do the users come from?

But Li Zhiguo did not give up. He invested 300,000 yuan. , with the attitude of giving it a try, we developed Dicai. After going online, there were a few downloads every day at first, and then gradually increased to dozens or hundreds. At this time, Li Zhiguo discovered that he had identified a need.

With the increasing number of users, Li Zhiguo also realized that the function of digging money cannot be limited to accounting, but has a deeper development space. ?The rich have their own asset stewards, but for the working-class people, no one helps them manage their money. Therefore, the pursuit of wealth cannot be limited to simple bookkeeping, but must be an all-round asset steward for the common people. ?Li Zhiguo said.

The huge base of hundreds of millions of working-class people in China also allowed Li Zhiguo to see the market demand. Wacai has successively launched a variety of services such as financial management and lending, integrating financial management tools and financial services, and providing corresponding financial management advice to each user through big data analysis. Now, users can easily buy financial products on Wacai, and stock funds and currency fund products will be launched one after another.

Today, the cumulative number of users of Wacai app has exceeded 100 million, and the financial limit alone has exceeded 20 billion yuan.

Lei Jun once said: Standing in the wind, a pig can fly. Li Zhiguo believes that in the Internet industry, few people are Kong Ming, and most people cannot judge when the wind will come or whether it will come. If you stand in the wind in advance, remember to stick to your original intention and focus on users, so that when the wind comes, At that time, you were the one standing in the front row.

Workaholics also love family

The domineering president is actually a warm man

Jiu Li met Li Zhiguo in Dingyuan, wearing a white T-shirt and jeans. His eyes are calm and his smile is in line with the popular image of a "warm man".

The rapid iteration and update of the Internet industry requires Li Zhiguo and his partners to run fast in order to keep up with the pace of the industry. Therefore, he often talks late into the night with experts in the Internet finance industry to exchange entrepreneurial directions; or he discusses business with colleagues in the company and has a collision of ideas.

Because of this work pace, Li Zhiguo does not have much time to spend with his family, and is called a "workaholic" by his wife. ?For entrepreneurs, there are thousands of problems to solve, and there is nothing you can do if you are busy. My wife still understands me and supports me. ?Li Zhiguo said.

In order to take care of his family, Li Zhiguo spends one day every weekend with his family, and the whole family goes out to the suburbs together. This is also the most heartwarming moment for him. When you open Li Zhiguo's circle of friends, the background picture is a photo of his wife and son, which is enough to show how much he values ??his family.

In the eyes of his wife, Li Zhiguo is a workaholic, but he shows a caring side to the employees in the company.

On the Children's Day that just passed, Wacai Company arranged a children's play area full of childlike fun, and also prepared small snacks so that children who had a holiday on Monday could go to work with their parents.

Nowadays, Li Zhiguo is about to welcome a new member of his family. Regarding the living environment, Li Zhiguo does not pursue too much luxury, but pays more attention to the comfort of the space. Because he likes the feeling of a family interacting in a comfortable space, Li Zhiguo yearns for a villa life with heaven and earth. In the Dingyuan Jiuli model house designed by luxury designer Dai Kun, Li Zhiguo showed strong interest. She picked up her mobile phone and took many photos and sent them to her wife.

?I like to live in a spacious place, preferably with a large balcony and yard. The atmosphere of Hejiajia is quiet and will not be disturbed by the noise from the outside world. The greening and environment are very good, which is impeccable. ?Li Zhiguo said that the Nine Rites of Dingyuan conformed to all his imagination of living.

CEO's entrepreneurial path case:

Li Pingyi? Hairnet CEO's entrepreneurial path

Li Pingyi, Han nationality, male, born in 1973, Shanghai Hairnet Supply Founder of Chain Management Co., Ltd. and currently CEO of Fawang. He is fully responsible for the strategic planning and operational management of Fawang. In 2006, Li Pingyi innovatively proposed the service concept of integrated e-commerce warehousing and distribution, introducing third-party e-commerce logistics into the e-commerce supply chain for the first time, clarifying the strategic significance of third-party e-commerce logistics for e-commerce development, which aroused domestic The strong attention of many media has thus kicked off the independent development of third-party e-commerce logistics.

Experience

Li Pingyi has 14 years of experience in informatization and management consulting in the logistics industry, and has served as a senior lecturer in China Logistics Qualification Certificate Training.

Entrepreneurship experience

The 72-hour Internet Survival Competition in 1999 can be regarded as the enlightenment of e-commerce. This "e-commerce enlightenment movement" inadvertently inspired Li Pingyi. At that time, it was said that the three major bottlenecks of e-commerce were security, payment and logistics, so he, who graduated from Shanghai Railway University with a major in transportation management, seized the opportunity of "logistics". In 2000, he cooperated with an Australian to develop logistics software and started his first business. A business venture.

Founded a logistics software company in 2000 to provide professional logistics information system services for Xike, Jiayu, Shenghui, Nissan, Isuzu, Shanghai Cereals and Oils Group, etc. In 2005, the company was successfully acquired and exited. In 2006, Shanghai Fawang Supply Chain Management Co., Ltd. (Fawang) was founded. It has operation centers in Shanghai, Guangzhou, Tianjin, Chengdu, Wujiang, and Jiashan, and is committed to providing logistics operations integrating warehousing management and distribution management for e-commerce. solution.

A case study of a CEO’s path to entrepreneurship:

Huang Yimeng, CEO of Xindong Games: The path to entrepreneurship starting from dropping out of school

Leaving college to start a business, even if there are Bill Gates's successful precedent is also a surprising thing in Chinese society, not to mention that it happened more than ten years ago.

In 2003, this young man who dropped out of school to start a business was named Huang Yimeng.

I interviewed Huang Yimeng at his company. Xindong Network now occupies the entire building 2A in the park at No. 700 Wanrong Road. From this, we can get a glimpse of the person we are going to get to know today. Entrepreneurs have made great achievements on their entrepreneurial journey.

Huang Yimeng appeared in front of reporters in a casual dress, black clothes, black pants, black-rimmed glasses, and a pair of sneakers. "I was a sports student in college and played basketball." This and his appearance give people a healthy look. The feeling of vitality is very consistent.

Although it is a little offensive, as work requires, the age issue cannot be avoided at the beginning of the interview. ?I was born in 1982. ? To break it down, 32-year-old Huang Yimeng has been starting a business for 11 years. From making ends meet to annual revenue exceeding 1 billion, his entrepreneurial history can be said in the language of the Internet that he has transformed from a loser to a rich and handsome man.

Huang Yimeng’s entrepreneurial journey after dropping out of school

Huang Yimeng’s entrepreneurial story begins before dropping out of school.

In 2000, Huang Yimeng was admitted to the Business Administration major of Shanghai University. Although he studied management, he had great interest in computers. In addition to studying, he and several partners took up projects. Once I started building a website, the seeds of entrepreneurship began to sprout unknowingly.

In his sophomore year, Huang Yimeng made a surprising decision to drop out of school and start a business.

Why did you have to drop out of school and start a business? Many people have asked Huang Yimeng this question. In his own words, "At that time, I felt that I couldn't learn anything in school, but I had many things that I wanted to do immediately." Dropping out of school and starting a business seemed to be a natural thing.

?Compared to other classmates at that time, I was already able to support myself, and my confidence in income also helped me convince my parents. ?Of course, Huang Yimeng did not deny that, ?when I was young, I thought it was awesome that I dropped out of school to start a business like Bill Gates. ?

In 2003, Huang Yimeng and his college classmate Dai Yunjie who did not drop out of school founded VeryCD. They were the first to introduce the P2P download software "eMule" into the country and created the concept of "sharing, Internet". slogan, forming a huge resource sharing community.

Only those who have experienced it can truly understand the ups and downs of starting a business. ?I still remember that the first office I rented was in a residential building in Tianyuan No. 2 Village, Tianshan Road. The rent at that time was 1,000 yuan a month. The house is only about ten square meters, only big enough for three or four of us to work inside. Huang Yimeng told reporters that about three months later, they moved to a slightly larger residential house on Jiangsu Road. He and another entrepreneur shared two bedrooms and one living room, one for each person. ?Up to now, we have moved 9 times in a row, and every place has witnessed our growth. ?

When talking about the difficulty of starting a business, what makes Huang Yimeng most emotional is the contrast with the current entrepreneurial environment. At that time, there were no preferential policies for college students to start their own businesses, and there were even very few angel investors. ?Now the environment for Internet entrepreneurship is much better. Back then, we had to rely on ourselves for everything, including renting a house, buying furniture, recruiting, paying wages, etc. We learned and applied everything now. ?

For Huang Yimeng, who is in his early 20s, youth is both his disadvantage and his advantage. There is no big burden or family pressure. He devotes himself to it with passion and work becomes the majority of his life. Although there are many difficulties and pressures on the road to starting a business, he said that he never thought of giving up. Huang Yimeng said with a smile, "It is impossible to do it now that I think about it." ?

In this way, with the efforts of Huang Yimeng and his partners, the number of VeryCD users increased rapidly, and it once became one of the largest film, television, music, and game resource sharing websites in China, and the website traffic was even more crowded. It ranks among the top 100 websites in the world, and it has become a habit of many netizens to open the eMule software and download resources from the Internet as soon as they turn on the computer.

Huang Yimeng used "lucky" to describe his first pot of gold on the Internet. ?In 2003, when I chose to start a business, the Internet industry was just emerging, and there were not many people actually doing it. It was crucial to start early. If you wait until you graduate from college to do this, the results may be completely different. At that point in time, I was lucky. ?

This may be why, when the reporter hypothesized that if we could turn back time and give you a choice again, what would you do? His answer was firm: I would still choose to drop out of school. Start a business. ?

Successful Transformation

Although VeryCD is well-known, until 2010, Huang Yimeng had to admit, ?We are a very small company, with a scale of around 30 people. And the annual profit is only about 1 million yuan.

?

This huge contrast made Huang Yimeng think deeply. The problem seemed to lie in the video industry in which VeryCD was located. The profit model of the entire industry was unclear. Almost all video websites relied too much on advertising revenue. . At the same time, because the content shared by netizens on VeryCD contains a large number of pirated film, television, music, and game resources, VeryCD also faces high legal risks.

Must find a new direction of development, and they set their sights on web games. Ten years ago, the development model of the Internet was relatively simple, with profits relying on advertising and e-commerce being underdeveloped. Entering the second decade of the 21st century, the Internet plays a completely different role. For Huang Yimeng and his team, their transformation came at a good time.

Turning his attention to online games, in Huang Yimeng’s words, he went into an industry that is closer to money. In Huang Yimeng's view, there are great similarities between making web games and making websites. Their experience in the server technology system and their understanding of the psychology of Internet users can be effectively transplanted. Previously, he and Dai Yunjie had purchased paid props and recharged money when playing certain "particularly fun" web games. This made them feel that playing web games at least would no longer trouble them in terms of "finding a model to make money." .

Facts have proved that they are on the right track. In the first 8 years of business, the company’s personnel and revenue were stuck at low figures. However, starting in 2010, the company experienced a rapid explosion. At the development stage, today, there are more than 400 people in the company. In 2014, Xindong Network’s annual profit reached more than 100 million.

In addition to making the company bigger and stronger, Huang Yimeng also does not forget to help young people who are passionate about entrepreneurship. On the one hand, it encourages internal employees to start their own businesses. In Xindong Network, the company's internal projects will allow the R&D team to hold some shares. If they do well enough in the later stage, the project can be directly financed in the market, and the project team can also seek its own new developments. On the other hand, Xindong Network will also invest in some growing game projects outside the company, and has invested in nearly 10 projects so far.

?Not everyone is suitable to start a business. ?Huang Yimeng believes that entrepreneurs must have a special spirit and be able to shoulder greater pressure.

Don’t start a business for the sake of starting a business

Talking about the Ministry of Education’s new policy to support college students to take a leave of absence to start a business, Huang Yimeng used the examples of himself and Dai Yunjie to speak out. Huang Yimeng dropped out of school, but his partner Dai Yunjie insisted on completing college courses at the request of his parents. It was very hard to balance entrepreneurship and studies. It took him 6 years to complete the credits and get a diploma. Huang Yimeng said: If this policy had been in place back then, he might not have had to drop out of school. This is a good approach. It makes the cost of trying to start a business for college students lower. If he just dropped out of school, there would be a way out. ?

As a successful entrepreneur, Huang Yimeng is often asked to express his views on "entrepreneurship", and his sharing is often very "down-to-earth".

Huang Yimeng said: To start a business, you must do what you like. Being a boss is not as glamorous as you imagine. If you don't like it very much, the process will be painful. Only if you like it can you persevere. ? Just like him, he has been working on a website for so many years. Although he did not achieve the ideal result in the end, in the process of persistence, his skills and abilities have been improved. When he starts to make online games, these will naturally become very difficult. A powerful boost.

Huang Yimeng also said: You can’t start a business for the sake of starting a business. If you don’t think of a good idea, you can go to work first. ?Because in the process of working, you will meet many people and deal with different people. You may be able to make like-minded entrepreneurial partners. Furthermore, participating in the work is also an opportunity to accumulate experience in the structure, scale and personnel management of the organization.

Although Huang Yimeng never returned to campus to study systematically after dropping out of school, he is now willing to tell college students to cherish their time in school.

?After many years of starting a business, I found that you can still learn a lot in school, especially today's college students. The information they can access and master in school is much more than that of our time. The key depends on how you plan yourself. ?Speaking of campus, Huang Yimeng also mentioned that in 2011, Xindong Network went to his alma mater, Shanghai University, to recruit students. He once stood on the podium and told his junior students about his entrepreneurial journey. The campus still felt like a campus to him. So kind years ago.

Starting in Shanghai and thriving in Shanghai, there is no doubt that Huang Yimeng has a say in Shanghai’s entrepreneurial environment. Many people will comment that the entrepreneurial environment in Shanghai is not satisfactory. But Huang Yimeng doesn't think so. In addition to the relatively high cost of starting a business, Shanghai has its incomparable advantages. For example, it has access to more outstanding talents and partners in Shanghai. In addition, as a Shanghainese, Huang Yimeng highly recognizes the city's contractual spirit, which is a good environment for entrepreneurs, and Shanghai now has many supportive policies for entrepreneurs.

As a senior in the Internet industry, Huang Yimeng also pointed out the direction for young entrepreneurs during the interview. He said that now the entire Internet industry is on the rise, especially the mobile Internet, which has a lot of room for development. Many fields are still Blank, pick a vertical segmented market to do, it is possible to achieve success.

Of course, Huang Yimeng is even more ambitious about his heartbeat network. He admitted that he is not particularly satisfied with the current operating conditions of the company. He believes that the company still has considerable room for growth.

Expectations for 2015: We will strive to have great mobile game products online, and we will also consider trying more new businesses in the new year.