The 315 party exposed Kenuo Danting’s sales promotion routine. How did Kenuo Danting promote it?

Konuo Danting was born in 2000 and has been deeply involved in the beauty industry for 20 years. It is a lifestyle beauty salon brand under Dengyun Health and Beauty Industry Group. It has always adhered to the business philosophy of "women first, health first, beauty first, self-confidence first". After CCTV's "March 15 Party" exposed the sales practices of certain stores in the Chongqing market of Kenuo Danting, Kenuo Danting Beauty Salon issued a statement on Sina Weibo at 23:38 on July 16 about the CCTV "March 15 Party".

1. Immediately require the stores involved to suspend operations for rectification

Regarding the CCTV March 15 party, which mentioned over-promotion, non-standard training and other issues in individual stores of Conodanting in the Chongqing market, The brand side of Nuodanting attaches great importance to this and has asked the stores involved to suspend operations for rectification.

2. Establish a special working group to follow up on this matter

A special working group will be set up to follow up on this matter. Subsequently, based on the investigation, the official Weibo and official WeChat announced the investigation and stated that it would fully cooperate with government departments and deal with the incident seriously.

Review of the event

The reporter participated in a large-scale customer development activity of Kenuodanting through an unannounced visit. The activity used "free trial" as a gimmick to attract those who had never done beauty treatments. The purpose of recruiting customers into the store, especially inexperienced students, is actually to use a chain of "chain schemes" to trick customers and induce them to choose high-priced beauty services. During this process, the relevant personnel used all possible means to find out the customer's personal situation, and then performed some performances to make the customer agree to the beautician's request in confusion. And students are the most popular with them. For students who have no money, they even instigate them to borrow money online to do beauty treatments. At the same time, in order to prevent customers from regretting it later, beauty salons will refuse consumers' refund requests using standard clauses or other various excuses. For money, they have abandoned all conscience.

Dear readers, what do you think about Keno Danting’s routine promotion? You can leave your opinions in the comment area.