10 What are the advertising media?

1. TV is the most popular mainstream media in China at present.

2. newspapers

Newspaper advertisements are characterized by strong timeliness, wide readership, more information than TV, preservation and more concealment, among which soft text is the representative.

3. Internet

Simply looking at the media form, the Internet is the most interactive media, the most attractive media, and the most informative media. However, the biggest problem of this kind of media is that if there is no suitable strategy, it is easy to get lost and lose money.

Step 4: Wall

The wall advertisers mentioned here mainly refer to the walls with large visible areas beside highways, expressways and railways. Besides advertisements, many political slogans are also common.

5. Focus Media

At present, the focus media in China has gradually developed from office TV to train mobile TV (including cars, trains and ships), supermarket multimedia (mainly TV DVD), mobile TV (multimedia) and various forums. The main purpose is to meet the needs of "product-user group". Of course, such benefits are obvious-"I"

6. Outdoor (signboard) advertising

Advertisements at the airport, street signs, light boxes, newsstands, newsstands, subway cars, bus bodies … all belong to outdoor advertisements. * * * The same feature is to attract people in the past through the pictures and words of the first mate, attract the attention of the audience with a high public exposure rate, and achieve the purpose of publicity and promotion.

7. Miscellaneous records

The magazine advertisements in China are the closest to those in Europe and America. In terms of design ideas, expression techniques and forms, they are divorced from pure sales, and become the vane of China advertising development with freehand brushwork and creativity.

8.radio/radio

In the 1980s, many products were made by radio advertisements, including many famous pop songs. In the era without internet, broadcasting has always been the main entertainment of universities, and I believe that a generation is a loyal listener of broadcasting.

9. poster DM

DM (DM comes from English direct mail, which means direct mail advertisement or short message commodity advertisement, commonly known as poster) has a wide range of advertisements, from leaflets, posters, corporate brochure to terminal POP, which can all be DM-short message commodity advertisements in a broad sense.

10. Mobile phone

At present, there are various forms of mobile advertising marketing, such as SMS, CRBT, pre-made news photo advertisements, etc. Soon there will be customized mobile phone business (for example, companies that don't produce mobile phones cooperate with manufacturers, and you can ask MOTO Procter & Gamble to send mobile phones as gifts ...) The monthly fixed consumption of China's huge mobile phone group will be a big cake coveted by enterprises, and many miracles can be produced through this rapid communication means. On the internet, a popular message can be downloaded hundreds of thousands of times, and the same blessing message can also appear and spread repeatedly in a few years. Which enterprise can catch this ride through clever planning is very optimistic about brand promotion.