What is the activity price based on?

The event price is based on public pricing, competitive pricing, public demand pricing, product specifications, and matching packages. 1. Pricing according to the public: The prices of most products are in this range, so consumers will first recommend products in this price range when searching. 2. Competitive pricing: The price must be lower than that of competitors, so as to attract more buyers. 3. Price according to public demand.

1. What is the activity price based on?

1. Pricing according to the public

When we shop online, we will find that the prices of many similar products are not much different.

It shows that most women's clothing merchants set prices according to the method of following the public.

Because the prices of most products are in this price range, consumers will first recommend products in this price range when searching. This can increase the natural search volume of your own products in Taobao activities.

2. Competitive pricing

Because more and more merchants are joining Taobao, the pressure of competition is increasing, and merchants in the same industry will choose to fight price wars. My price The price must be lower than that of competitors to attract more buyers.

There are also some businesses that compete by providing more services than products in the same industry, such as free shipping. Merchant A sells a product for 25 yuan, but does not provide free shipping. In order to compete with him, merchant B sets the price of the product to 33 yuan, but supports free shipping.

The overall price of the two is the same. Although the price of Merchant A's products is lower, most consumers are still more willing to buy products with free shipping.

3. Price based on public demand

With the popularity of Christmas and Christmas Eve, many young people will buy apples on this day or use these products as gifts for their loved ones. This caused the prices of apples and flowers to continue to rise during the Taobao activities a few days before Christmas Eve. This is pricing based on public demand.

4. Pricing according to product specifications

Some products have different specifications and different prices. Common ones include cosmetics and fruits.

Setting prices can provide consumers with more choices. Customers with small demand can buy small-sized products with less money, while customers with large demand can buy large-sized products and get discounts.

5. Matching package pricing

When we are shopping, we can often find that when buying something, the system will recommend you a package that matches the product, which will provide more products, and the group purchase price is much cheaper than the original price of individual purchases.

This is to combine products into packages and price them, attracting consumers with preferential prices and promoting the sales of the entire store.

2. Will the price remain the same after June 18?

The price is different after 618.

The price of goods will increase after 618, so if you want to buy a certain product, it is best to buy it during 618, otherwise the discounted price will not be available after the event. Moreover, some products during the 618 period have a certain price guarantee period, so there will be no further price reductions in the short term.