Exhibition planning scheme

Model essay on exhibition planning scheme (5 selected articles)

In order to ensure the smooth development of work or things, it is necessary to make a plan in advance, which belongs to a kind of planning document. Then the question is coming, how should the plan be written? The following is a sample essay (5 selected articles) of exhibition planning scheme compiled by me. Welcome to read it. I hope you will like it.

exhibition planning scheme 1

1. Pre-heating

One month before the event, various media such as paper media, electronic media and portal networks began to publicize the event. Make high-end invitation letters, distribute DM advertisements, cooperate with high-end real estate, jewelry stores and high-end clubs, place activities to promote Yi Labao and send invitation messages and promotional contents on its customer SMS platform.

I. customer orientation

1. Government: government leaders

2. Enterprises: brand users and brand exporters; Class leaders of cooperative enterprises

3, celebrities from all walks of life

4, the public: middle and high-class people

5, cooperative customers of mahogany manufacturers

2. Activity positioning

The whole exhibition has taken China classical culture as the exhibition background, which highly sets off the typical cultural value of mahogany furniture. The arrangement of exhibition process and exhibition and the content of the event enhance interaction, cultural exchange and activity. Create the first international exhibition of mahogany furniture and let the world look up to Chinese culture.

III. Exhibition layout

1. The periphery of the venue:

(1) An arch with a banner in front of the exhibition (event theme); Floating balloons and vertical banners (congratulations to the unit);

(2) A red carpet will be laid in the hall from the front of the exhibition, and Yi Labao (the theme advertisement of the event) and Yi Labao, a mahogany manufacturer, will be placed on both sides;

(3) The entrance of the exhibition hall is provided with a courtesy girl who is responsible for guiding the guests;

(4) Set up an information office. There are specialists in the consulting office who are responsible for answering the inquiries of customers and guests attending the meeting. The consulting office has brochures of mahogany manufacturers, cooperative enterprises and exhibitors to provide relevant information for customers and guests attending the meeting.

2. Exhibition area:

(1) Set up an exhibition introduction column (name of exhibitors, location of the exhibition area) to facilitate the exhibitors to find the correct location

(2) Set up a map publicity area of the exhibition area, with Yi Labao, a boutique mahogany manufacturer's booth area, on the left, providing customers and guests with relevant information about the mahogany furniture exhibition;

(3) The aisle of the exhibition area is also paved with red carpets.

IV. Contents of the Exhibition

1. Millennium Crossing Mahogany Furniture Exhibition

All the mahogany furniture exhibited are equipped with models dressed in ancient costumes, cheongsam and other Chinese classical styles, which combine the beauty of China's classical and modern temperament to create a visual feast, which leaves a deep impression on customers and guests.

2. Expert aesthetic appreciation, appraisal and comment

Invited several appraisal experts to sit in the town on the spot, and appreciated mahogany furniture with customers and guests on the spot, and appraised the authenticity and rating, so as to "prove the truth" for many mahogany furniture.

3. Mahogany knowledge quiz (prize-winning question and answer)

There was a prize-winning question and answer about Mahogany knowledge, and the guests at the meeting interacted passionately and won rich prizes.

(The prize can be mahogany home accessories or the price concessions ordered. In addition, all participants can get exquisite souvenirs. )

4. lectures by feng shui master

feng shui master explains the value of mahogany to life, and the royal aristocrats have a special liking for mahogany furniture, which is good for the elderly (delaying aging), children (promoting brain development), the hostess (beauty, keeping youth forever) and the male host (showing noble status). Reflect the taste and wealth of the family.

5. Brand matching. Jewelry, gold and jade are displayed.

Brands of the same grade are connected. Increase the weight of activities, attract the attention of customers and guests, and enhance the connotation of combining exhibition culture with modernity and the level of this exhibition.

(It plays the role of matching and embellishment, focusing on distinguishing between primary and secondary)

6. Face-changing performance

Professional face-changing actors gave wonderful face-changing performances, which pushed the exhibition to a climax. With the unique skill of changing face with the most China characteristics, mahogany furniture is a typical example of China culture.

7. Calligraphy and painting exhibition and woodcarving art exhibition

Collection, exhibition and appreciation of celebrity calligraphy and painting enhance the highly valued culture of exhibition activities.

8. Celebrity Title

Invite a celebrity in calligraphy to splash ink for this exhibition, so as to wish elegance, add artistic atmosphere to the event and attract more popularity.

9. Crossing Song and Dance Performance

Crossing Classical Song and Dance Performance sets off the theme of the exhibition. Professional cabaret performers performed to mobilize the atmosphere of the exhibition and sublimate the atmosphere again.

1. Subscribe for lottery activities

All customers who order mahogany furniture on site can participate in the activities, and various mahogany manufacturers will provide a series of awards.

11. Guzheng performance, tea ceremony and tea tasting

The whole activity is matched with Guzheng performance, with Guzheng music as the background, highlighting the cultural connotation of the exhibition. Guzheng and tea performance complement each other, that is, aesthetic and artistic atmosphere. Customers and guests attending the meeting can have a rest, listen to guzheng music, discuss the appreciation of this mahogany and enjoy the delicate and fragrant tea while participating in the exhibition. The exhibition site is elegant and pure, and female models wearing uniform cheongsam clothes pour tea.

VI. Highlights of the exhibition

The whole exhibition combines a variety of cultures with typical characteristics of China's classics to match the mahogany furniture of the protagonist, and at the same time, the effect of paying attention to culture has been strengthened! Atmosphere rendering and aesthetic appreciation not only buy furniture, but also inherit the Chinese culture through the ages. Exhibition planning scheme 2

The first Handan Film and Television Animation Culture Festival is scheduled to be held in Handan International Convention and Exhibition Center from August 2 to August 3, 2xx. In order to promote the rise of Handan cultural industry and the construction of Handan legal system, the launching ceremony of Handan legal multimedia network platform was held at the same time during the cultural festival. The brief introduction of various activities is as follows:

1. Main venue

(1) Opening ceremony

1. Introduction to activities

A high-standard opening ceremony will be arranged for the exhibition, and leaders of Handan Propaganda Department, Cultural Bureau, Development Zone, Tax Bureau and other relevant departments, relevant industry organizations in the province, representatives of animation dealers (associations) all over the country, well-known exhibitors and mainstream media will be invited to participate.

2. Basic introduction

Time: 1: -1: 3 am on August 2, 2xx

Location: the main entrance of Handan International Convention and Exhibition Center

3. Participants

(1), leaders of organizers, contractors and special support units;

(2) Relevant municipal leaders who have made great contributions to the exhibition;

(3), supporting units, co-organizers, government leaders at all levels, industry guests, exhibitors, news media, etc.

(II) Main contents of the exhibition

1. Brand display and promotion of original animation enterprises;

2. Copyright trading, docking and copyright cooperation of animation publications and animation works;

3. Cultural publications and peripheral sales;

4. Exhibition of outstanding original film and television animation works;

5. Animation drama performance;

6. Organization of animation role-playing activities;

7. Cultural industry copyright trading platform;

8. Film and television animation enterprise investment promotion meeting.

II. Exhibition Hall Arrangement (omitted)

III. Booth specifications and charging standards

1. Indoor booth

9 square meters (3m x 3m). There are three boards, two lighting lamps, a negotiation table, two chairs, a 22-volt, 15-amp power socket and a manufacturer's name tag (fascia board). Price: undetermined

2, indoor open space

3 square meters for rent

3, conference fees

The price is undetermined, including industrial and commercial management fees, exhibition souvenirs, lunch, drinks, exhibition materials, certificates and other expenses. Arrange transportation, transportation and accommodation expenses.

IV. Exhibition planning

1. Exhibitors:

Film and television animation related: original film and television animation, film and television animation publications, film and television animation industry periphery, film and television animation technology production equipment and software, film and television animation design products and other enterprises.

periphery of game products: domestic digital game products, smart home appliances, portable game machines, home game machines, digital entertainment products and peripheral enterprises.

game manufacturers: online game manufacturers, mobile game manufacturers, telecom mobile phone operators and e-sports platform operators.

Cultural surroundings: toy manufacturers, children's products suppliers, book sales, etc.

related organizations: animation colleges and universities, education and training institutions, domestic animation societies, animation associations and animation websites.

2. Audience:

Professional audience:

Professionals with relevant experience in art/design, film and television animation/media, game development, animation production, exhibitions and other animation and game fields.

(2) Students:

Students with related majors in art/design, film and television animation/media, game development, animation production, exhibitions and other animation and game fields.

(3) people from all walks of life.

3. Invitation letter

4. Invitation means

Direct mail includes accurate information (necessary)

Telephone fax includes accurate information (necessary)

(3), agency invitation for others

(4), Internet online invitation for exhibitions

(5), and other means through customer introduction. Peer introduction, etc.

5. Exhibition budget

(1), staff salary

(2), publicity expenses

(3), public relations expenses

(4), telephone and fax expenses

(5), agency expenses

6. Inviting exhibitors and distributing invitation letters one month before the exhibition

(3), inviting important visitors one month before the exhibition

(4), opening the exhibition hall three days before the exhibition

(5), sorting out data and investigating exhibitors every day during the exhibition

(6), and related matters after the exhibition

.

2. Invite professional visitors from all over the country to visit and negotiate by using relevant enterprise information in relevant databases.

3. We strongly invite the responsible persons of original animation publications, industrial periphery, technical production equipment and software in film and television industry, animation design products and other enterprises to have face-to-face talks with suppliers.

4. Major investment promotion activities

(1) Investment promotion with the title of each activity;

(2), investment promotion for designated articles in cultural festivals and exhibitions;

(3) Advertise all the publications of the Cultural Festival to attract investment;

(4), brochures, gift bag advertising.

VI. Advertising and media promotion

The exhibition journal is in a generous 16-format, with imported coated paper printed in color and illustrated, which is mainly distributed to member units of various associations, visiting merchants and related users, etc. The advertising price is: 9 yuan for the front cover, 5 yuan for the back cover, 3 yuan for the second cover/title page, 2 yuan for the third cover and 15 yuan for the color inner page. Note: All films are provided by enterprises, and the size is 21 mm *285 mm. Participating enterprises should send the films or design drafts to the Organizing Committee before June 1, and the advertising fee will be paid in one lump sum. Exhibition planning scheme 3

1. Exhibition name: 2xx 19th China (Shanghai) Building Decoration and Materials Expo

2. Exhibition location: Shanghai New International Expo Center (No.2345 Longyang Road, Pudong New Area, Shanghai)

3. Exhibition time: 2xx September 26th-28th

4. BoothNo.: N4, venue F3. Purpose of the exhibition:

1. Expanding marketing channels at home and abroad

2. Building the brand and popularity of the company

6. Arrangement of the exhibition

1. Preparation before the exhibition

(1) Work arrangement (reception, negotiation, information distribution and follow-up work are divided)

(2) Work schedule (working hours, shift arrangement, Daily booth meeting, etc.)

(2) Check whether the contents of the exhibition are in place (including exhibits, product materials, publicity materials and equipment and tools, etc.)

2. Booth preparation

(1) Exhibited products: 1. Category 2, specification 3, quantity 4, classification and number of samples 5. Placement

(3) Layout of the booth; Including the overall design and material preparation of the booth. (promotional videos, samples, brochures, etc.)

3. Exhibitors' clothing: Participants must wear uniform formal clothes and company badges during the exhibition.

4. Publicity materials: 1. Brochure 2. Leaflet 3. Business card

5. Booth layout

6. Exhibitors: exhibition arrangement, exhibition withdrawal, exhibition materials distribution, exhibition logistics, goods classification, storage and collection, etc., arrange responsibilities, select the number of people and allocate them!

(2) During the exhibition:

1. Product promotion activities:

① The customers who signed the purchase contract on the spot will be given certain preferential treatment (to be determined). ② Customers who sign the contract on the spot can get a beautiful gift such as MP3, transportation card, gift box tea, digital camera and so on.

2. Media reports:

① The company website reports synchronously.

② domestic and foreign industry media reports.

3. Activity planning to arouse the popularity of the booth:

Activity 1: product lecture (calculation of hot-dip galvanized square pipes, angle steels and channel steels, product features) Activity 2: quiz with prizes

(3). After the exhibition:

1. Follow up with prospective customers.

2. Carve the fiery scenes at the exhibition into CDs, integrate the images and repackage them.

3. Follow-up reports of the website.

VI. Exhibiting materials:

1. Publicity materials:

① Invitation letter from prospective customers √

② Company profile

③ Product brochure √

④ Poster √

⑤ Gifts

2. Negotiation materials:

① Business card √

② Relevant contracts

.

7. Tips:

1. Pay attention to the notebook placement and demonstration during the exhibition to prevent theft.

2. Pay attention to the whereabouts of the invited customers, when they arrive and receive them in time.

3. During the exhibition.