Creative Chinese Valentine’s Day activity plan

Creative Chinese Valentine’s Day activity plan (general 6 articles)

In order to ensure the smooth progress of the event, it is usually necessary to formulate a complete activity plan in advance. The activity plan is actually related to the activity. Planning documents developed based on factors. How to write an activity plan to be more effective? Below is a creative Chinese Valentine’s Day activity plan (generally 6 articles) that I have carefully compiled. You are welcome to share it.

Creative Chinese Valentine’s Day activity plan 1

1. Purpose of the activity

1. Use the festival period to increase project attendance and enhance on-site popularity;

2. Launch preferential activities in a timely manner to achieve the effect of promoting sales;

3. Maintain relationships with old customers, establish a good reputation for the project, and ultimately achieve the purpose of promoting project sales through word-of-mouth communication;

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4. Solve the small number of intended customers for Buildings 1#, 3#, and 5# accumulated in the early stage of sales (this part of the customers has the need to purchase a house, but has not yet made a decision);

5. Increase the attention of WeChat and accumulate for later WeChat marketing;

6. Promote the visibility of the project and prepare for the Golden Nine and Silver Ten. A warm-up event every week will be continuous and push the positive content for the later period.

2. Activity theme

Full house of romance, happy Chinese Valentine's Day, perfect harmony of love·Lijingwan

3. Activities Time

August 20, 20xx - September 3, 20xx

IV. Discount model:

1. Purchase a house during the event and receive decoration funds (7777 yuan), and can be offset against the down payment;

2. Young couples (including married ones) who buy a house on the Chinese Valentine’s Day can enjoy a romantic Lijingwan gift package, including high-end wedding photography (3,000 yuan) One set, romantic honeymoon trip for two (3,000 yuan), three-piece set of high-end bedding (3,000 yuan); (only on the Chinese Valentine’s Day)

3. Young couples (including married people) visiting on the Chinese Valentine’s Day ) will receive a bouquet of roses; (only on the Chinese Valentine's Day)

4. Visiting customers on the Chinese Valentine's Day can participate in on-site activities and receive exquisite gifts;

5. Activities:

1. During the Qixi Festival, seven sets of romantic wedding rooms are launched to enjoy all the activities and discounts of the day;

2. Off-site activities: (with festival characteristics , eye-catching, sending love and blessings) Hire young people to hold QR code signs to deliver single roses on the streets of the county. Anyone who scans the QR code and sends it to Moments can receive it; (It is best to ask an event company to send someone Cooperation)

3. On-site activities: (with a festive atmosphere, popular among young people) flower arrangement; free on-site teaching of rose flower arrangement to give to close loved ones. (Ask the event company to organize it)

6. On-site packaging

1. Rainbow door at the door

2. "Balloons" stuck to the door frame at the door

3. Place roses at the reception desk and negotiation table

7. Notification method:

1. Notification by the salesperson over the phone (for customers who have accumulated intentions in the early stage);

2. Online publicity (WeChat, Tieba and forums);

3. TV subtitles;

4. Off-site activities;

8. Additional key points :

1. Estimated effect of the day’s visit: Compare with Kite Festival activities. Invite old customers to participate, more than 15 groups; send roses and other promotions to bring more than 10 groups of customers; natural visits are expected to be more than 3 groups;

2. Judging from the transaction situation of Yichuan real estate, the number of transactions on Qixi Festival is not the main factor The purpose of the event, the project's visibility promotion and the entry point into the launch of regular-priced housing are the key points of the event, which is of even greater significance in paving the way for the Golden Nine and Silver Ten.

3. Estimated event expenses: 10,000 yuan for flower arrangement and 3,000 yuan for flower arrangement; 20xx yuan for 10 street delivery personnel; 3,500 yuan for items;

4. Rolling subtitles: If you dare to love, I If you dare to send it, you will receive a surprise when you visit. Now that you have a home and a house, you don’t need the help of magpies. Seven sets of romantic wedding rooms with special discounts, where love will blend together in Lijing Bay, the perfect magpie bridge for love, and meet you on Chinese Valentine’s Day: Lijing at the intersection of Binhe Avenue and Jingyi Road Bay Sales Center, matchmaker: xxxxx's creative Chinese Valentine's Day activity plan 2

1. Activity time:

xx, xx, xx (Chinese Valentine's Day) - xx, xx

2. Activity theme

The rose that speaks love-xx jewelry conveys your love

3. Activity background:

Every time During the festive season, we miss our loved ones more than ever. From xx, xx, xx (Qixi Festival) to xx, xx, the festivals are connected. Valentine’s Day is an excellent opportunity to express love. The Lantern Festival, also known as the Festival of Lanterns in ancient times, is also a festival for couples to meet and watch lanterns to express their feelings to each other. What people think most about at this time is their lover or lover. People will think of sending flowers to their lover or lover, and they will also buy gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology and specially introduce novel and unique products. Gifts - love-talking roses, allow people to use love-talking roses to express their love and gratitude to their lovers or lovers while giving gifts, so that xx jewelry can be attached with emotional meanings and impress consumers with emotional appeals win with emotional marketing.

4. Purpose of the activity:

1. Increase the popularity of the store during Valentine’s Day through this activity;

2. Increase the local popularity of xx jewelry brand and seize the market share. Market share;

3. Further improve the brand reputation of xx jewelry to facilitate long-term promotion and sales.

5. Activity content:

1. Promotional activities:

(1) On xx, xx, publish an advertisement for the event in a local daily or evening newspaper with a circulation , the theme is "The Rose That Talks Love - xx Jewelry Conveys Your Love";

(2) Franchisees from all over the world will advertise the event on local TV stations, and can also use subtitles in the form of subtitles during prime time. Detailed advertisements on TV stations include the meaning of the event, participation details, addresses and phone numbers of stores/counters in various locations.

2. Counter promotion:

Anyone who purchases over 1,000 yuan at xx jewelry store/counter will receive a "love-talking rose". This activity is to make people Valentine's Day is used to express love and gratitude to lovers. It mainly uses "love-talking roses" to record the love words and sweet words of gratitude that people are usually embarrassed to say to their lovers or lovers, and then send them out together with jewelry to make their lovers or lovers happy. The lover gets a noble diamond and an emotional spiritual gift at the same time.

3. New models on the market:

The headquarters will have a series of new diamond jewelry that touch people’s deep emotions (mainly the "Trust" and "Goodness" series) for sale at the same time. The activities moved the customers emotionally, and the activities complemented each other, making this "emotional marketing" an overall success.

6. Event publicity and promotion

(1) Make promotional posters and x display racks in front of the store, arrange event consultants at the counter and set up event consultation hotlines to facilitate answering customer questions. Consultation on series of activities;

(2) Online promotion: Cooperate with local websites to conduct promotional activities such as event advertisements, event news reports, etc., and do "momentum building" publicity in the form of news events;

(3) Each franchise partner should contact local newspaper reporters and do a good job in event reporting, so as to achieve the purpose of long-term brand promotion and long-term sales promotion; Creative Chinese Valentine's Day activity plan 3

Activity theme :

Destined to live in this life, love is on Chinese Valentine's Day

Activity time:

August 22, 20xx - August 28, 20xx

Purpose of the event:

Due to the unsatisfactory performance of beauty salons in the off-season, in order to promote economic growth, the purpose of this event is to use Chinese Valentine's Day to reverse the decline and improve the performance of beauty salons. Rely on multiple channels to promote beauty salons and expand the brand influence of beauty salon franchise stores, thereby enhancing the store's image and popularity and stimulating customers' consumption behavior.

Preparation for the 20xx Chinese Valentine’s Day promotions:

1. After comprehensively integrating the customer’s information resources, release specific plans for the event through platform channels. For example, we use LED lights outside the store, phone messages, online media, etc. to announce this Valentine’s Day promotion to customers.

2. On Valentine’s Day, there will inevitably be a large number of couples giving gifts to each other, and most of these gifts are flowers, dolls, chocolates, jewelry, music boxes, perfumes, cosmetics, etc. Lighters and other items. Then the beauty salon can cooperate with other surrounding stores such as movie theaters, flower shops, restaurants, jewelry stores and other businesses to jointly organize this promotional event, thereby increasing the influence and appeal of the beauty salon.

3. The activity plan should be flexible rather than rigidly implemented. Each beauty salon should adjust, change or supplement the promotion plan according to the actual situation of its own store.

20xx Chinese Valentine’s Day promotion content:

1. As we all know, Chinese Valentine’s Day is to commemorate the poignant love story between the Cowherd and the Weaver Girl. The Cowherd and the Weaver Girl truly love each other but cannot stay together forever, so through this story we must cherish our lovers even more. Beauty salons can hold a photo event for couples or couples, collecting and soliciting couple photos, couple photos, family photos, etc. from customers' Weibo, QQ, WeChat and other communication tools or on-site. On August 9th, if 10 photos are randomly selected, you will get a beauty salon care card worth a certain amount of money.

2. Cooperate with major nearby businesses, such as jewelry, wedding photography shops, cosmetics shops, etc. to jointly provide event gifts. Customers who spend more than 520 yuan in the beauty salon during the event can enjoy discounts from surrounding merchants.

3. Many couples will choose to go to the cinema to watch a movie that suits the atmosphere on Valentine's Day, such as a romance movie. Then the beauty salon can respond to this phenomenon by giving two free movie ticket redemption coupons to the top 10 customers who spend every day during the event.

Notes on the 20xx Chinese Valentine’s Day promotions:

It is very important to do a good job in publicity during the event, especially the slogans and pictures of the promotional content must be carefully designed. Emphasize the romantic atmosphere in line with Valentine's Day. In addition, it is necessary to set performance goals and reasonably arrange tasks for the staff of the beauty salon, so that people and positions are matched and each performs their duties. After the activity, timely rewards should be given to the beauticians to boost team morale, so that everyone can greet every day's work with a high-spirited spirit even in the off-season.

Creative Chinese Valentine's Day activity plan 4

1. Activity introduction

In recent years, with the increase in the future population brought by foreign companies, many young people urgently need a platform for mutual communication. At the same time, ——Hotline Forum Love——The section attracts a lot of attention and a large number of marriage proposals are published. We hold such an event in such a large social environment, which has certain social significance and economic benefits. The characteristic of this event is that it combines friendship, romance, and game interaction, and fully integrates friendship and communication, so that this event can achieve a certain social impact and economic benefit from the personnel formation, environment creation, and cultural atmosphere.

This thousand-person blind date is sponsored by the *** Youth League Committee, and the hotline website plans, creates and hosts the whole process. In this blind date conference, we use the form of applicant information disclosure, self-expression, self-confession, free choice, and free communication to help each applicant get married. We will also intersperse a series of interactive activities throughout the process to make the entire event more meaningful and effective.

2. Purpose and significance of the activity

Purpose of the activity: to choose a mate and love in a free and romantic way through fairness, openness and justice. The significance of the activity: Through this activity, we will provide a large number of single young people and migrant workers in the park and urban areas with an opportunity to choose a spouse, while at the same time retaining talents for the enterprises in the park and contributing to the construction of a harmonious society. As long as you are single and sincerely looking for your partner, you can find him or her in your heart here. May all lovers in the world get married eventually.

3. Activity composition:

Organizer: *** Youth League——Committee

Organizer: ———

Event time and location: August 17, 20xx - No. 2 Middle School Gymnasium

Media support: -

IV. Event arrangements and steps

Each This preparation work must be completed before August 5, 20xx:

1) Material production and procurement: July 20th - July 9th

2) Registration start and information Production: July 20th - August 15th

3) Advertising and news: July 25th - August 15th

4) Site planning and design: August 1st - August 15th

5) Guest invitation: August 4th - August 12th

5. Main operational steps

The early stage of the advertising campaign for this blind date conference can be roughly divided into three stages, which are progressive and gradually reach a climax.

1) Warm-up phase: July 28 to August 5, which is the publicity warm-up period in the early stage of the entire event. Detailed event content will be released and promoted to the outside world through the hotline website and posters.

2) Mid-term stage: From July 25th to August 15th, we will conduct in-depth publicity of the blind date conference and focus on special reports.

3) Late stage: From early August to the official opening, all preparations are in place;

4) Publicity points: Prepare the "Fate-Destined Chinese Valentine's Day - Thousands of People Blind Date Conference" in the early stage of advertising.

5) News media: A. - Hotline online promotion; B. TV station promotion; C. Promotional leaflet; D. Outdoor banner;

6) Advertising content: Key introduction The "Fate-Destined Chinese Valentine's Day—Thousands of People Dating Conference" served as a prelude to the event and carried out publicity reports, providing a powerful publicity offensive.

6. Recruitment of co-organizers:

On-site investment scope: fashion, clothing, wedding photography agencies, flower shops, food and beverages, beauty salons, leisure and entertainment, automobiles, real estate, etc.

7. Registration form (abbreviated)

Online registration; registration by phone or email; registration points are set up in enterprises and institutions.

Creative Chinese Valentine's Day activity plan 5

Activity time:

xx, xx, xx, 7:07 pm

Theme elements:

Classic Valentine’s Day discount service.

Activity location:

xx Village, in all directions, next to the Tibetan Mastiff Base on the mountain opposite xx.

Target audience:

xx young single men and women aged 18-35.

Appeal elements:

Warmth, romance and carnival.

Activity fee:

100 yuan for men and 50 yuan for women, including event prizes, props, venue fees, buffet barbecue fees, drinks, etc.

Specific activity plan:

(1) On-site activities:

1. Please paste the numbered plate received by each participant on the top of the left chest ; (Put the prepared numbered pieces of paper into the game box and use them during the game)

2. The site is divided into several areas A (men) and B (women). Please accompany volunteers when entering. Lead the person to sit down;

3. The host will give a brief introduction and ask each guest to say what you want to say most as a "true confession";

4. Encourage male and female guests to freely combine Go on stage and play romantic games. Liven up the atmosphere through mini games.

Mini-game: Toss the hydrangea. The host will randomly select 5 ladies from the game box to throw the hydrangea. (All guests stood up to liven up the atmosphere) The 5 temporary couples produced on the scene were tested for their tacit understanding. (Needle in Balloon) There are rewards and penalties, and 1-3 people will receive small gifts. 4-5 people receive the punishment that everyone comes up with together. (It can’t be too outrageous)

5. On-site popularity competition. Applicants can present roses to the person they like, or write your number on the rose and ask your matchmaker to hand it over to the other person.

Roses can be purchased at the on-site work area (2 yuan each);

6. The buffet barbecue begins, with 3-4 pairs of male and female guests sharing the delicious food together.

7. Some interactive programs will be arranged on site, and everyone is welcome to actively participate; (see the program list for details)

The content of the program list is determined by the registration of guests participating in the event.

8. The conference encourages you to show yourself boldly and perform on stage. Present flowers to the person you like on the stage, show your true style, attract the attention of the opposite sex and find your perfect match.

9. Encourage male and female guests to freely combine on stage to play romantic games. Liven up the atmosphere through mini games. (Those with the highest applause and cheers will be rewarded) and the 3 best couples will be selected. (Small gift)

10. Free communication time.

11. The host gave a closing speech and the event ended successfully.

(2) How to leave a message to the other party:

1. Applicants can browse all the information boards on site;

2. The conference is open to everyone Registration provides 3 wish stickers. If you are interested in someone's information, you can write your contact information on the wish sticker and paste it on the other person's information board.

3. If you don’t have enough wish stickers, you can purchase them at the on-site work area;

4. The conference is only responsible for the applicants who participated in this blind date meeting and did not use this The conference is not responsible for the authenticity of the messages posted on the conference’s wish list.

(3) Registration:

1. Those who have registered should collect the number plate at the registration office with the registration form receipt;

2. After registration, please go to the designated Sit in the area;

3. Please keep order when entering and do not rush;

4. After entering, please actively participate in various social activities and abide by the arrangements of the on-site staff and game rules.

Creative Chinese Valentine's Day activity plan 6

1. Activity background:

With the rapid development of economy and society, the pace of work and life of young people continues to accelerate, and people seem to be becoming more and more The busier they become, the more difficult it is to make friends and get married, which has become a common phenomenon among young people. In order to help unmarried young people find a good match as early as possible, Xinyi Fangxin Consumer Network and Xinyi Marriage Network have joined forces with large organizations to build a magpie bridge for you to enter the palace of happy marriage.

2. Activity theme:

Romantic Chinese Valentine's Day

3. Activity time and place

Time: August 6, 20xx ( July 7 of the lunar calendar)

4. Registration method

Registration time: Starting from July 15th to August 6th, 20xx. Registration instructions on the day of the event: Those who participate in the blind date must be unmarried. Women must be over 20 years old, and men must be over 22 years old. When registering, they must present one ID card and one photo, i.e., their ID card and a copy, as well as 1-2 color photos or daily life photos. The organizer will review the registration materials and keep the information confidential.

5. Activities

(1) Marriage and love communication skills training. In order to improve the marriage and love communication skills of event participants, the organizer will invite well-known experts on marriage and love issues to conduct marriage and love skills training after registration ends and before the blind date event begins.

(2) Blind date day activities.

1. Blind date corridor. The corridor composed of "blind date cards" is the most important blind date place and is divided into boys' area and girls' area. The site will be divided according to age groups, occupations and mate selection criteria. Participants can browse information, find a suitable partner and send out "love stickers" by walking around the corridor.

2. On-site matchmaker. There will be 2 matchmakers who will provide male and female speed dating services to the participants. Participants can invite their favorite partners on-site through the matchmaker, or they can also ask the matchmaker to help find their favorite partner.

3. Interactive games. Invite 10 men and 10 women to play interactive games to promote communication in a warm small room, held every half hour.

4. Stage activities. Provide a stage for participants to showcase their personal talents, and carry out activities such as love song duets, idiom solitaire, and hydrangea throwing.

5. 3-minute date. Choose 25 men and 25 women, sit face to face, for 3 minutes, the girls will not move, and the boys will take turns moving clockwise. Through each person's 3-minute communication, both parties will have a more detailed understanding.

6. On-site lottery draw. In order to create a good on-site atmosphere, during the event, the event organizer will draw a lottery in the stage area. For specific awards and prizes, please refer to the event notice of the day.

(3) Follow-up dating services. After the blind date day event, free follow-up information services will be provided to young men and women. Those in need can call xxxxxxxx and ask the staff to help contact the person they like. The staff will inform the contact information after seeking the other party's consent.

Event naming

Rewards:

1. Complimentary in-car video advertising for 1 year

2. Complimentary 1/2 page of urban information Advertising for half a year

3. On-site promotion by the host

4. The naming company appears on the promotional vehicle

5. The naming company appears on the background of the arch on site

Co-organizer fee:

Rewards: 1. Complimentary in-vehicle advertising for 2 months

2. Complimentary 1/8 page urban information for 4 months

3 , 20,000 text messages

4. One on-site booth

5. Co-organizer appears in the background

Exhibition:

Return:

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1. In-vehicle advertising for 1 month

2. Urban information 1/8 layout for 2 months

3. One on-site booth