Double Eleven Planning Plan Sample

5 Sample Essays on Double Eleven Planning Plans

In order to ensure that the event can be held successfully, you are usually required to formulate an activity plan in advance. The activity plan must have clear content and clear steps. Features. Below I bring you a sample of the Double Eleven planning plan, I hope you will like it.

Double Eleven Planning Plan Sample 1

1. Event Name:

Sunshine SUN Bar Singles Festival

(Very 6+ 1Waiting for you to join)

2. Activity background:

(1) College students all know about Singles’ Day, but they are too shy to celebrate it or don’t know how to celebrate it. The awareness of "I want to celebrate Singles' Day" has not yet been established in everyone's hearts, and they have not yet been truly liberated from their hearts. This has become the main focus of our publicity this time.

(2) The quality of the activities held on the night of the bar festival is also a concern. The first is whether the people participating in this event are of relatively high quality, and the second is whether the consumption in the bar is embarrassing. In response to these two points, we should have appropriate access control policies and preferential activities that are easy for people to accept.

3. Purpose, significance and goals of the event

(1) The main purpose of this event is to let more people understand the bar, build the reputation of the bar, and contribute to the bar's Contribute to brand building. The brand of a bar should be a fusion of systems and innovation. Only by following each system can the bar operate in an orderly manner. Only by pursuing innovation can the bar do better and better.

(2) Meaning of the activity: to achieve a win-win situation. More singles can spend a happy night here, and the bar will gain due benefits and increase the bar's popularity. I also hope that they can experience the culture of SUN Bar.

(3) Activity goal: People who plan to "stay single to the end" confidently shout "I love being single, and I am the single aristocrat." People who want to "take off their naked bodies" can achieve "light love".

4. Event time and place:

At the Sunshine SUN Bar on __month__, 20__

5. Brief description of the event:

1. Sell admission tickets (5 yuan each, and discounts are available for group purchases of 6 people or more. A lottery is held to win tickets. The winning rate is 11% explicitly and 50% implicitly. The main reason is to give away Mainly, supplemented by sales)

2. Wonderful programs (that is, bars often invite versatile people to perform)

3. Love song duet karaoke (in the promotion of At that time, the 6 pre-selected songs will be announced, and on-site registration will be conducted on the night of the party. The number of people who can register for each song is limited to 3 pairs, and each song will produce a pair of the best combinations. In the end, these 5 pairs will make the final selection. PK will determine the winner of the night. The first pair will receive a 100-yuan gold coupon, and the other four best pairs will receive a 20% off coupon.)

4. Romantic Ball Squeezing Activity (A man and woman can pop the balloon in any way. After the balloon is popped, a note will appear. They only need to do what the note says. As long as they participate, they can get a 10% off coupon.)

5. Drinking Heroes Competition (the bar provides free wine for the competition, a one-on-one competition, and the last drinker will give two bottles of beer to the winning friend.)

6. Free bartending (couples and lucky customers who are successfully matched that night will have the opportunity to use the bar’s free bartenders and wine to mix drinks for each other.) Double Eleven Planning Plan Sample 2

1. Foreword

1. Single gifts

Give gifts during the holidays! This kind of hype is in line with public opinion, especially on this once-in-a-hundred-year Shengun Day. Whether you are a lucky Shengun or not, you want to give yourself a special gift to commemorate or commemorate this very special moment. If you give yourself a gift, of course you also need the stimulation of a friend giving you a gift. Singles' Day is inherently a lonely holiday. Wouldn't it make people feel a little warmer if friends take this opportunity to give gifts?

2. 11 Yuan rush purchase

11 Yuan rush purchase? This is what Jingdong Mall is doing recently.

Isn’t it very creative? Of course, if you want to do a good stick promotion, you must first calculate the costs, achieve small profits but quick turnover, and also take this opportunity to build a good reputation and pave the way for future business! 11 yuan is really not very expensive. In days like this, everyone will be willing to buy a long-awaited item for a small price, so your product must be attractive and affordable. oh!

3. Price reduction promotion

Price reduction promotion is always the constant theme of holiday promotions! When you reduce prices, you need to reduce them skillfully and make consumers feel the real benefits. Only then will you have sales and make a lot of money! If price reduction is inappropriate, it can easily have a negative impact on consumers. This is the key to the success of your business in the future!

4. Send Singles’ Day mascots and wish singles to get naked as soon as possible

Every single person doesn’t want to stay single! Therefore, mascots will be regarded as top-notch products. Of course, you can also "enter the store as a gift" and give a personalized Singles' Day mascot. This can attract a large number of consumers to enter the store. If more people enter the store, the business will naturally be booming. Of course, you can also give consumers what level of Singles Day mascot they want when they spend a certain amount of money in shopping.

2. Activity background

On the eve of the activity, merchants can participate in activities such as gold coin hunting, Juhuasuan, etc. to increase their brand exposure and improve brand awareness, so as to gain popularity during the activity. Sales pave the way. "Double Eleven" refers to November 11 every year. Due to the special date, it is also called Singles' Day. Taobao Mall uses this day to carry out some large-scale discount promotions to increase sales. Around November 11, 20__, on Taobao, many merchants launched 50% off promotions, many people collectively snapped up, and many well-known brands participated. The single-day turnover reached hundreds of millions.

3. Event Time and Event Products

Event Time: November 7th to November 13th Event Method:

1. Gold Coins: Pick 10 3 products (supported by Gujia) can be listed on Juhuasuan Gold Coin Promotion: Select 3 products (supported by Gujia) and can be listed on Juhuasuan.

Gujia product A, original price __, gold coin price __ + 100 gold coins, quantity 500, discount 50-30%, comes with some small gifts, such as gift cups, environmental bags, mouse pads .

2. Event time: 20__.11.11 from 1am to 24:00.

Promotional slogan: 50% off the entire site and free shipping!

4. Purpose of the event

Due to the limited display space in the main venue and sub-venues of the "Double Eleven" event, our flagship store has only been open for more than a month, and we are still unable to get a Taobao mall display Bit support. But we can take advantage of this opportunity of high traffic and high transactions, launch corresponding activities in the store, and get a share of this crazy online shopping.

5. Store activities

1. Get coupons for good reviews;

2. Get red envelopes or gold coins for collections;

3 , Attention is rewarded.

6. Activity rules

(1) Vouchers can only be used to purchase original priced goods.

(2) Juhuasuan products will not participate in the event.

7. Event Promotion

1. Through-train traffic diversion

2. Store activity announcement

3. Baby description announcement

4. Gang Community Promotion

5. Want Want Signature Event Preview

6. Taoke Alliance

8. Activity Follow-up (Team Cooperation)

Art: Make statements such as refund processing time, order information modification, delivery express and time on the homepage and product details page, design a "Double Eleven" themed homepage, and event advertisements picture.

Customer service: x name for pre-sales + x name for after-sales + x name for customer review (responsible for order review and printing) to ensure computer configuration; make quick replies to explain the details of the event content. Modify the prices of some products.

Network: Check promotional software settings. Quick phrases and automatic replies (prepare in advance, include promotions, use as little as possible) Warehouse: The delivery person prepares goods and the courier company contacts the courier company in advance to prepare! Ensure accurate inventory to avoid stockouts. Prepare the printer and related materials and packaging materials.

Prepare an appropriate proportion of goods to be packed in advance and stacked separately during the event to ensure smooth communication between the customer service end, order makers, and warehouses to ensure the smooth resolution of situations such as modifying order information during the sales process. Copywriting: Refining event advertising slogans.

Promotion: Delete the matching discounts and delete the discounts set by third-party discount software. The webpage about Taifeng Home Textiles on the Internet should do a good job of replying and promoting store activities.

9. Inventory preparation

(1) Determine the products for the event. All main products must account for 50%-60% of the overall stock. All products must be put into storage within one week before 11.11 After completion, the store inventory will be completed at 90%-95% of the actual amount. If gifts such as environmentally friendly bags and mouse pads are needed, the stock must also be prepared.

(2) Based on the expected sales scale, prepare in advance the inventory of the main sales products for the Double 11 promotion event. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication contact methods to ensure that goods can be quickly replenished or removed from the shelves in the event of insufficient inventory.

(3) Check the product barcode management system to ensure that all shipped goods have barcodes, so that when the goods are shipped out of the warehouse, the barcode can be scanned with a scanner to improve speed and efficiency.

(4) Be sure to do a full warehouse inventory or inventory of related major promotion products 2 to 3 days before the Double 11 event to clearly understand the inventory scale, and enter 100% of the real inventory data into ops .

10. Personnel preparation

(1) If there is a possible surge in Double 11 orders and it is necessary to recruit temporary part-time employees, make a work arrangement plan for part-time employees in advance and make corresponding arrangements. Training work should be carried out, the packaging process should be done well, relevant packaging and veneer work details should be trained in advance, and employee training should be done in advance.

(2) Provide comprehensive training on the operation of the online store housekeeper system and other training for all employees, especially those in departments related to order processing.

(3) Develop contingency plans for the temporary scheduling, training and work of inter-department employees, as well as employee duty, vacation and other related arrangements during the duration of the promotion. Calculate the number of personnel in each position according to the level of traffic. .

(4) Materials should be calculated based on the possible traffic flow and number of packages.

11. Material preparation

(1) Preparation of packaging materials, ensuring the inventory of various packaging bags and packaging boxes involved in the goods sold in the big promotion activities, and can Preliminarily sort out some specific packaging in advance, and then just put in the goods. You can also pack the goods directly in advance, and then post the documents and ship the goods directly after the express delivery order is printed.

(2) Paper storage for express delivery orders and delivery orders, printer debugging, and preparation of printing consumables (ribbons, ink cartridges). In order to increase the speed of the ordering process, it is not recommended to use it during the Double 11 promotion. Ordinary dot matrix printers print delivery notes, but it is recommended to use laser printers or thermal label printers to print delivery notes. For merchants who need to print distribution summary sheets or separate order summary sheets for distribution, be sure to prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward by this event are more about the service requirements of merchants, especially the requirements for the delivery link. It requires that all orders in Beijing, Shanghai, Guangzhou, Shenzhen and Shenzhen be shipped within 2 days. Customers in Hangzhou will receive priority for delivery. Therefore, it is recommended that there be obvious text markings or color markings on the packaging or face sheets. for quick sorting. Double Eleven planning plan sample article 3

1. "Singles' Day Dinner"

Activity slogan: Being single is not guilty, cherish this night

November 11 Singles' Day is a holiday for all singles and a stage for all single friends to show themselves. The heavy psychology needs to be released, the lonely heart needs friends to comfort it, and the ordinary life needs a little excitement and romance. I hope that you, who are single, can relax in our restaurant, drink, relax, be happy, and make more friends in life. Maybe you can meet your favorite person here. Promote restaurant marketing while delighting customers.

Activity implementation:

1. Activity time: "7:00--10:00" on the evening of November 11th;

2. Activity objects : All singles and his/her relatives and friends;

3. Activity procedures:

(1) The restaurant manager makes an opening statement to explain the significance of this activity;

(2) Play "Single Love Song" in the restaurant;

(3) Beat the drum and pass the flowers, and the winner will receive free dishes;

(4) Pass the apple game. Men and women sit in a row apart, hold apples between their necks, chins, and shoulders, and pass them around one by one. Whoever drops the apple will be punished with a drink or a drink.

Activity preparation

1. Sound facilities;

2. A snare drum or kitchen utensils instead;

3. Single love songs and Music;

4. Slogan on the front door of the restaurant: Singles’ Day Dinner.

2. Say goodbye to the bachelor party, let us be brave enough to be single on Singles’ Day!

Activity format: Search for single men and women in the city and join our farewell singles party. Now we have the best single buffet in the city and the most interesting interactive mini-games. What are you still hesitating about? This is sweet In November, I want to speak out about love and let "now" witness your love.

3. Customized love dinner

Activity content: Give a special surprise to a special person on a special day. Now we provide you with a customized love dinner package, which will make her (His) dreaming taste tells us that our team will provide you with a romantic, privately customized package, and a special scene layout that belongs only to you, only in the "Now Fusion Restaurant" in the city.

Event time: November 11th - December 12th.

Warm reminder: Please book 1-2 days in advance for private customization.

4. Say love loudly, I am no longer a bachelor

Activity content: Customers who come to the store can leave photos and confession cards on the love wall to express their love to the one they love. Does (he) express love loudly? Right now, love needs to be expressed loudly. On November 12, those who vote for the most touching confession will receive an Iphone 6 carefully prepared by the restaurant.

Event time: Now - November 11th at 10:00 pm

5. Singles’ Day 11 package

Activity points: As the name suggests, this package is completely It is composed of 11, which is a good idea for those who show off. If 11 bachelors eat together, they must be in the No. 11 private room of the restaurant, take the No. 11 newspaper when entering, use 11 sets of cutlery, eat 11 dishes, and drink 11 drinks. Each dish must match the number 11, for example: 11 kebabs, 11 Sixi meatballs. It takes 1 hour and 1 minute to eat. The napkins used must have declarations related to Singles' Day. The restaurant will also select 11 singles’ love songs as background music for Singles’ Day.

6. Singles’ Day BBQ Party

Activity points: 11 single young men and 11 single young women, with good facial features, sound limbs, stable jobs and income, and no legal or Non-legal partner. Activities include barbecue, hand rope, lap dance, chorus, two-person three-legged, calling the blind, couple painting, walking and chatting (group competition, the team that falls behind in the end will be punished mysteriously). Each person has 1 chicken wing, 1 sausage, 1 sweet potato, 1 corn, 1 eggplant, 1 banana, a loaf of bread, and a bottle of water. Big eaters bring their own sumptuous lunch or barbecue ingredients.

7. "Blinding Singles" Flash Mob + Theme Dating Party

Activity points: The restaurant will issue a number plate to every single person participating in the event, and each number plate will be divided into two parts: At the beginning of the event, Guangguang and Mingming, who have the same number, formed a team to play a flash mob game. Those who matched the number were given tags to the remaining fighters, and those who did not cooperate were regrouped. During the duel, everyone found Guangguang and Mingming. Until then. Finally, everyone enjoys the single package together.

Double Eleven Planning Plan Sample 4

1. Promotional Theme

CEIBS English Double Eleven Carnival

2. Promotional Purpose

< p> Promote the old to bring in the new and enhance visibility

3. Promotion time

November 11, 20__

4. Promotion objects

< p> New and old students of CEIBS English

5. Specific plans

1. ① For old students to bring new students: old students will receive 20 classes (double the amount), and new students will receive a higher discount; < /p>

2. ② Non-old and new students who register on the same day will receive a direct discount of 1,000 yuan;

3. ③ All new students who register on November 11 will receive a one-month special CEIBS English course.

The special courses are 45 minutes each time, and can be taught by Chinese and foreign teachers. The number of people is limited to 20 people, four times a week, each month, and the theme of each session is variable. Double Eleven Planning Plan Sample 5

< p> Double Eleven is the e-commerce holiday. On this day, all e-commerce companies begin to hold various promotional activities as a way to increase sales.

1. Activity background:

With the rapid development of e-commerce, online shopping and online store opening have become a fashion on university campuses. In our school, whether it is an e-commerce major or a non-e-commerce major, there are many students who are already and are willing to open a store on __. In order to provide a platform for exchanges between students who are willing to open a store on __ and those who have already opened a store on __ and learning platform, this competition was specially organized.

2. Sponsor:

__

3. Co-organizer:

__

Sponsor: __

4. Participants:

__All students

5. Event time:

November 10, 20__ Until November 11, 20__

6. Event location:

To be determined

7. Registration method and award setting:

(1) Students can register as individuals or as a team.

(2) The registration period is from __ month 20 to __ month 24, 20__.

(3) One certificate + prize for the ace store manager.

1 certificate + prize for the ace team

1 certificate + prize for the runner-up team

2 certificates + prizes for the third runner-up team

Participate 4 certificates + prizes

8. Activity content:

The first link: __ Store opening planning

Activity arrangement:

1. From the date of registration, contestants will formulate their own __ store opening plan based on their own ideas.

2. Contestants and teams must submit their planning plans to the event organizing committee in electronic files and paper plans before April 5.

3. Professional teachers will evaluate the planning plans, and the excellent plans will enter the second round.

Requirements:

1. The planning document includes __ online store positioning and goals, __ overall situation analysis of peer online stores, __ online store team formation plan, __ online store Decoration plan, __ online store logistics plan, __ online store promotion plan and __ rules and after-sales service, etc.

2. The planning document must contain the store design of the __ store.

The second link: Store opening plan ppt display

Activity arrangement:

1. Contestants and teams make ppts according to their own planning plans and evaluate their own plans. Explain the planning plan.

2. Shop owner competition, analyze the stores of your competitors in the arena, know yourself and the enemy and you will never be in danger.

Requirements:

1. Use office20__ to make ppt.

2. The analysis of the future development of your store must be well-founded.

3. Analyze the stores of competitors in the competition, highlighting the advantages of your own store and the advantages and disadvantages of the other party.

9. Event Arrangement:

Planning and publicity of the event before November 9th.

November 1st to November 7th, registration period.

November 5th is the deadline for submitting the activity plan.

November 10th will be the second phase of the store opening plan ppt presentation.