Dove's advertising language enjoys silky meaning.

1, chocolate silk runs through the whole advertisement, emphasizing that Dove chocolate tastes silky and has a comprehensive sensory experience, bringing the audience a happy mood and selfless enjoyment;

2. The advertisement does not emphasize how delicious chocolate is, but emphasizes the silky feeling of chocolate, which can arouse consumers' beautiful imagination of Dove chocolate, and then stimulate their desire to buy and adopt emotional appeal;

3. At all times and in all countries, the eternal possession of feelings is an unchanging desire, and the warmth of silk is an eternal pursuit. Just like the feeling of silk, it makes you addicted to yearning, and the feeling of silky makes you addicted to pursuit.