How do real estate enterprises use the network to carry out marketing propaganda? Find a solution

Through the changing trend of epidemic marketing and insight into big data in the real estate industry, we find that under the epidemic situation, the demand for buying houses in the residential market may be delayed, but it will not disappear. To this end, Baidu uses technology to empower real estate and proposes a unique marketing solution for the real estate industry.

For example, Evergrande launched a "real-life house viewing" campaign on the Internet, which once again pushed online house purchasing to a new climax. With the promotion of the epidemic, real estate advertisers pay more attention to the advantages of VR house viewing and realize "house viewing without leaving home", which closely meets the needs of the audience during the epidemic and solves the dilemma that users cannot reach the scene. And users can directly enter the online sales office to communicate with real estate enterprises through the brand area.

Real estate business card-Baidu Encyclopedia, an authoritative encyclopedia tailored for the real estate industry, has a high authority in the hearts of netizens. Enterprises also hope to have positive information, especially the content that has been certified by authorities. Many netizens trust Encyclopedia far more than other products. As a result, real estate business cards came into being, endorsed by Baidu Encyclopedia, which can expose real estate information for a long time, and can also add Baidu applets, videos, VR, one-click phones, massive pictures and so on. , are aimed at enterprises.

Search+information flow, people looking for information+information looking for someone to attack, covering the intended crowd in an all-round way. How to quickly enhance the popularity of upcoming projects in a short period of time is a difficult problem faced by many housing enterprises. Through the combination of search promotion, information flow push and open-screen joint investment promotion, the problem that customers can't come to the site in person and word-of-mouth communication is limited is solved, and the advantages of the project are directly reflected, so that people can master all the information of the project without leaving home, the targeted group can be found more accurately by information flow push, and the impact can be maximized by open-screen joint investment promotion. Thus, brands and projects can be fully exposed, users' minds can be quickly occupied, and the epidemic situation is no longer a resistance to the development of the real estate industry.