What are the marketing plans for banks in peak season?

"unify the theme, define the time and refine the standards"

second, the activity time

The activity is divided into three stages:

the start-up stage, the implementation stage and the summary stage

third, the purpose of the activity

During the peak season marketing period, the whole bank will focus on "absorbing deposits, expanding revenue and developing customers".

IV. Activity Objectives

(1) The balance of savings deposits reached 178 million yuan by the end of xx years.

(2) The average daily savings deposit reached 145 million yuan by the end of xx

(3) There were 3 new high-quality customers (with total assets of more than 5, yuan)

(4) The wealth management products increased by 25 million yuan

(5) There were 35 new credit card customers

(6) The coverage of personal products increased by 1. Second, through the local media company to broadcast promotional videos and product introductions, we mainly recommend the advantages of our bank's deposit interest rate floating to the top and free e-banking fees; Thirdly, TV and LED electronic screens in business outlets are used to play promotional short films and slogans, and the preferential services of our bank are introduced from multiple angles to create a good atmosphere for marketing in peak season; Fourth, use the special merchant circle to publicize the added value of our products and services and improve the brand influence of county sub-branches; Fifth, use a variety of hall integrated marketing programs to promote the hall marketing atmosphere of the branch and improve customer satisfaction.