Business plan for lunch class

Child care has become a long-term problem in citizens' daily life, and it is good to offer lunch classes.

Project name:? Beibei? Children trusteeship service company

Scope of business: child care, after-school counseling, and provision of nutrition catering services.

Project investment: 200,000 yuan.

Location: Xihua Road near Renmin Road.

One. Project overview

Jianguo? Beibei? Child care service companies organize children whose parents can't take care of them, manage diet, sleep and study guidance, solve the difficulties of parents and children, and use systematic management education to cultivate children's self-discipline, independent management ability and teamwork spirit for the benefit of the next generation.

Second, the market analysis

At present, the custody of children in Guangzhou has become a long-standing problem in the daily life of citizens. This is because my acquaintances and I often talk about the fact that children can't take care of their children in time because they are far away from work after school, and also talk about the fact that children lose weight because of poor lunch after school. What we talk more about is that parents' low education level has become a problem to help their children do their homework, and there is a generation gap, which leads to an idea: if these children can be organized to ensure that they eat well and sleep well, and help them do their homework at the same time, isn't this a good business opportunity?

1. Market demand analysis

It is reported that there are hundreds of primary schools in Guangzhou at present, and all primary schools have difficulties in hosting to varying degrees. According to incomplete statistics, each primary school has an average of 900 students. About 60% freshmen need trusteeship service, about 45% freshmen need homework in all subjects, about 30% freshmen need homework in art, music and English, and about 20% freshmen only need homework in one subject.

From the above data analysis:

Nowadays people pay more attention to education than before;

② Nowadays, children are highly competitive and under great pressure;

③ Parents are too involved in social work to take good care of their children;

④ The degree of education socialization needs to be improved continuously.

2. Market competition and prospects

There must be competition in social progress, so we must pay attention to industry competition in the stage of starting a business. According to relevant reports, at present, the development of the tutor and trusteeship service market in Guangzhou is not long, but there are widespread problems of low quality, such as unqualified goods, unqualified teachers and poor service quality. As long as we develop our strengths and avoid weaknesses, formulate our own competitive advantages, highlight our advantages and innovate and develop, we can continuously meet the needs of society. Great development potential. As far as entrepreneurial projects are concerned, as long as we attach importance to our competitors and adopt them? All-round development, diversified services, and winning with quality services? Our business policy is bound to succeed.

Third, marketing strategy.

1. Service Description and Pricing

(1) Lunch support: pick up and drop off children, have lunch, help with homework, take a nap in 250 yuan/month.

(2) Afternoon care: pick up and drop off children, lunch, homework, nap, dinner, bathing homework, and parents take them home to 550 yuan at 9: 00 pm.

(3) Tutor for each subject: 20 yuan/time.

(4) Single course guidance: Chinese, mathematics, nature, history, geography, English, art and music. 300 yuan/month.

(5) Extracurricular knowledge counseling: moral education, emotional control education, financial management education, etc. 300 yuan/month.

(6) Special service: If the child is unable to return to school due to illness or something happens at school during the day, provide timely assistance to 30 yuan.

Description:

(1) Custody service (lunch day care, lunch day care) lasts for 4-5 months. Tutoring and remedial courses are calculated on a monthly basis.

② Hosting service enrolls four classes with 45 students in each class, and serves as usual in winter and summer vacations.

(3) remedial classes, one class for every 12 students.

Business planning

(1) Location:

① Choose a place with convenient transportation.

② There are not less than 4 schools around the site.

③ The selected location is in the old city.

④ The site area is not less than 500m. ..

(2) Establishment of business premises:

(1) marketing strategy:

Strengthen contact, constantly understand, innovate and meet the needs.

② Marketing means:

1) acquaintance recommendation: acquaintance introduction.

2) Public relations promotion: schools use school relations to promote.

3) Publicity and promotion: Go to school to carry out publicity and promotion work, especially after school at noon and afternoon.

4) unit publicity: distribute leaflets at the school gate and residential areas around the school.

5) Telephone hotline: to receive consultation, publicity and complaints from parents.

6) Personnel promotion: direct promotion.

7) Street setting: Go deep into neighborhood committees and set up enrollment stations for publicity and promotion.

Four. Organization and management

1. Organizational structure and functional scope

2. Leadership style

3. Development responsibilities

Establish responsibilities, rights and codes of conduct for each job from top to bottom.

4. Management mode

1 general manager? Department manager? Direct command of employees.

(2) Hierarchical management: from top to bottom: the department manager is responsible to the general manager, and the employees obey the work assignment of the department manager; Bottom-up: employees have problems and report them to the department manager, who reports them to the general manager.

(3) Introduce competition mechanism and incentive mechanism: pay attention to personal performance, and the managers, supervisors and employees of the department are not fixed, so they will be hired if they have the ability.

④ Humanization of management mode: pay attention to adjusting employees' emotions, give full play to employees' enthusiasm and improve work efficiency.

(5) standard of choose and employ persons:

Professionals: Bachelor degree, with nationally recognized qualification certificate.

General Manager: Elected by both parties.

Staff standard: graduated from junior college, with excellent moral quality, strong sense of responsibility and hard work.

5. Establish a management system

Staff code, job responsibilities, treatment, attendance, rewards and punishments, promotion, finance, safety and fire prevention.

Verb (abbreviation of verb) salary budget

Title, number, grade, salary and total salary

General Manager 1 2000.00 2000.00

Director 2 1500.00 3000.00

Employee121000.0012000.00

Total 15 17000.00

Operating cost budget of intransitive verbs

Total expenditure budget of expense items

Salary 17000.00

43840.00

Depreciation is calculated at 20,000 yuan for 4 years.

(Average Life-span Method)

420.00

Public relations and promotion 10000.00

Advertising and publicity 1000.00

Hydropower 4000.00

Management fee 1000.00

Student lunch and dinner 7920.00

Tax 2000.00

Miscellaneous expenses 500.00

Seven. Business objectives

(1) Achieve the enrollment target: l920 person-times throughout the year, that is, monthly enrollment 160 people.

(1)①l920 person-times, which is actually a repetition of 160 students per month. Namely: 160? 1February =l920 person-times.

② 160 students are counted as 4 primary schools, and each primary school has an average enrollment of 40 students, so: 4? 40= 160.

(3) Each primary school has an average of 900 students. If 40 students are admitted, it will only be 4.4% of the students in each school.

(2) Main turnover target: annual turnover: 768,000 yuan (custody service).

① Monthly operating income: 160 employees? Average unit price 400 yuan = 64,000 yuan.

Annual income: 64,000 yuan? 12 months = 768,000 yuan.

② The average unit price is calculated by arithmetic average method: 400 yuan.

(3) Business objective of tutor: annual turnover: 10200 yuan (tutor, tutor).

(1) enrolls 34 students every year, and each subject charges 300 yuan. 34? 300 yuan = 10200 yuan.

(2) Tuesdays evening tutorial classes, each class 1 1- 12 people.

③ The monthly operating income of each class is 3,300 yuan, and the tutor gets a commission of 50 ~ 100 yuan per night, with an average 75 yuan.

3300-(75? 8 nights tutorial) =2700 yuan

(4) The turnover increased by 10% in the second year and 20% in the third year.

Investment income budget

Profit from main business = annual turnover-total cost tax

=768000-(43840? 12 months) -(2000? 12 months)

=2 17920 yuan

Auxiliary operating profit = total annual turnover-total commission-other expenses

= 10200 yuan -l800-400

=8000 yuan

Total profit = main business profit+auxiliary business profit

=2 17920+8000

=225920 yuan

VIII. Profit and loss forecast

(1) If the annual enrollment is 13 15, that is, the monthly enrollment is 109, the operation is guaranteed.

(2) If the annual number of students exceeds l3 15, that is, the planned number of students per month exceeds 109, it will be profitable.

(3) If the number of students in the whole year is less than l3 15, that is, the number of students per month is less than 109, there will be losses.

(4) If the annual enrollment of l 920 students is completed as planned, that is, monthly enrollment 160 students, the profit will be 214,000 yuan (monthly enrollment 160 students: actually, 60 students will be enrolled each month).

Nine. risk profile

(1) Is the geographical location of the business premises reasonable?

(2) Whether the geographical location of the place and school is reasonable;

(3) insufficient understanding of competitors;

(4) The actual investment exceeds the budget;

(5) The management system is not perfect;

(6) Teachers' quality.

Control measures:

(1) The choice of business premises must be made on-the-spot investigation, and several points should be selected, and several schemes should be proposed, and experts should be invited to evaluate and choose the best scheme. If conditions permit, public opinion surveys can be conducted among residents around the business premises to provide a favorable basis for decision-making.

(2) Between schools and localities, we should fully consider the required pick-up time and transportation. In order to avoid being late.

(3) Deepen the understanding of competitors: avoid the reality and be illusory, so that he can have whatever he has and the pricing is reasonable.

(4) Every investment should be accounted for economically, and the budget should be loose or complementary.

⑤ Strictly assess teachers and strictly control the quality.

;