Store celebration event planning plan

Store celebration is a milestone in the development of an enterprise. It is the right time to review history and look forward to the future. Below is a store celebration activity planning plan that I have carefully compiled for you. Welcome to learn from it. Store celebration activity planning plan 1

1. Preparation for the event:

1. Require employees to understand the time when the company was established and the achievements it has made over the past few years. Not only do they know it, but they must be able to publicize it. , you should speak with a sense of pride; you can practice it in the morning, afternoon and evening.

2. In terms of conference requirements for this event, the venue must be of high quality, and the layout of the venue must be festive and warm (you can have more balloons; hang lanterns; pull some latte art; gift display area Put out more gifts and decorate them with latte art, it must be very eye-catching) The entire venue layout must have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be a motivational meeting to mobilize the enthusiasm of employees.

3. Categories of invited customers: die-hard customers (people who come to the association to do work), new customers (recommendations from old customers; popular science collection and other pre-heated and mature resources) customers who stop taking the drug (the effect of taking it is good) of).

2. Purpose of the event:

1. Through this event, we can fully demonstrate the corporate culture, strengthen customers' confidence in the company and products, and explore referrals.

2. Use the grand occasion to provide a better platform for referrals from old customers.

3. Through the on-site atmosphere, increase the purchase and gift sales policy to achieve a high proportion of sales.

3. Activity theme

Warmly celebrate the fifth anniversary of the founding of XXX.

4. Activity process:

1. Before the meeting, show more corporate cultural films such as "XXX Corporate Culture", "Xxxx Review", etc.

2. Warm-up: For a large-scale dance performance, the program should be of high quality and adjusted to the atmosphere of the entire venue;

3. Opening introduction.

4. Introduce the guests.

5. Speech by the company leader.

6. Speech by local leaders. (Can be replaced with typical customer speeches)

7. 1-2 holiday performances (customer performances, employee performances, employees and customers performing on the same stage. It is best to perform the story between customers and employees live, to The form presents the corporate purpose of "respecting heaven and loving people")

8. Customers present calligraphy, paintings, plaques, etc. (Select 3-4 local honorary customers, leaders come on stage to issue certificates, take photos, host interviews, customer testimonials,)

9. Keynote speech. (Expert Lecture)

10. Announce preferential policies.

5. Prize setting:

1. All customers who come to the event will be given a small gift. (Gifts are based on the preferences of local people)

2. Set up prizes for on-site purchases of products, increase purchase and gift policies, increase the intensity of draws for customers who purchase products, and use big prizes to attract customers.

6. Highlights of this party: (invitation skills)

1. This event is a special celebration of the fifth anniversary of the establishment of the Association Sales Group. The site will not only display a series of achievements achieved by the China Sales Group in the past five years, but also bring the latest international cutting-edge health and wellness knowledge to the university. You will also have the opportunity to participate in the life quality control project and experience the experience provided by the State Administration of Traditional Chinese Medicine. The top ten chronic disease solutions summarized by the Zhongwei Traditional Chinese Medicine Development Research Center are systematic and authoritative. I believe it will benefit you greatly and make your trip worthwhile.

2. This event, with its high standards, is the highlight of Changsha’s elderly health care event this year.

3. Corporate member groups will be invited to the site to bring you a wonderful talent show for the elderly, interpret the health and beauty of contemporary elderly people, and set a new model for elderly life.

4. The leaders of the Life Quality Control Project Organizing Committee visited the site in person to participate in the activities and answer questions.

5. Authoritative experts will make a special trip to bring you the latest knowledge and keynote speeches.

6. All elderly friends who participate in this event will receive a "souvenir".

7. The event is full of exciting shows, with rich and varied gifts and prizes.

8. The Group’s series of products offer unprecedented discounts, with big prizes coming one after another, and good luck. Buying customers can participate in a variety of lottery draws, and the thousand-yuan grand prize is heart-warming and exciting. Store celebration activity planning plan two

1. Activity theme:

XXX’s first anniversary

2. Activity purpose:

In order to enrich We would like to thank all teammates for their hard work and hard work. Through this activity, we can promote mutual understanding among teammates, enhance mutual unity and friendship, and let all members and families of XXX feel the love from the team.

3. Purpose of the activity:

1. Strengthen team cohesion and team collaboration capabilities;

2. Stimulate the enthusiasm of teammates to participate in various activities;

3. Strengthen and consolidate teammates’ familiarity with XXX’s systems, concepts, etc.;

4. Recreation and entertainment to relieve work fatigue;

5. Enhance teammates’ relationship with The feeling of one's own family provides an opportunity to accompany the family and get close to nature. All members take their families to participate, so that the family can feel the warmth of "home".

4. Activities:

One-day trip to Balichuan, rafting and mountain climbing fare and meals = 70 yuan/person

5. Activity time:

November 9, xxxx

6. Scope of participation:

All team members, partners and family members

7. Sponsoring department:

Office

8. Co-organizer:

XXX Travel Agency

9: Event arrangement:

1: 6 a.m. Gather at designated location.

2: Take a bus to the Ash River Scenic Area at the foot of Songfeng Mountain. The drive takes between 1.5 and 2 hours.

3: After arriving at the scenic spot, take a short rest and start climbing. Follow the tour guide to visit the beautiful lakes and mountains, appreciate the green mountains and the green and quiet rivers, as if you are calming down in a beautiful painting, relax wholeheartedly, and feel the beauty of this moment. Be at peace.

4: Gather all teammates and prepare for activities, including cultural performances, interactive games, draws, etc.

5: After the activity, gather and go to the restaurant to have a meal.

6: After lunch, the tour guide will lead you to the Balichuan Rafting Scenic Area. Change your clothes first, board the bus in order at the designated location, and go to the rafting starting point. After receiving the experience ticket, you will receive life-saving equipment, paddle, helmet. Wear a life jacket as required and start rafting under the guidance of the lifeguard. Please obey the lifeguard’s instructions during the rafting process. Rafting time is about 2 hours.

7: Gather and return at 3pm

10. Other activities:

Transportation: Fully air-conditioned tourist bus (45-53 seater tour bus) The car is arranged with a tour guide and butler to lead the group.

Tickets: Travel agencies purchase tickets for attractions.

Catering: Dinner is served at a table for ten people, with eight dishes and one soup. If there are Hui people, an extra table of Hui food can be arranged.

Tour guide: Excellent Chinese tour guide service.

Insurance: Travel agency liability insurance. (Guests are advised to purchase travel accident insurance)

11. Precautions:

1. During the travel process, please pay attention to your own safety at all times. Please do not do so without permission without special reasons. Free activities after leaving the group. The entire journey must be subject to the unified arrangements of the travel agency.

2. During the tour, everyone must abide by the time and follow the arrangements of the tour guide and group leader.

3. Before traveling, please prepare some cash and ID cards for use during the journey. Always take good care of your luggage, cell phone, wallet, camera and other valuables while traveling.

4. If you suffer from motion sickness, seasickness, etc., please prepare medicines in advance. And inform the tour guide and group leader in advance when traveling. To prevent abnormal reactions during the process.

5. During the trip, each time you set off or return, please carefully confirm whether the group members are present. If there are any abnormalities, please inform the group leader and tour guide.

6. When traveling, please pay special attention to your clothing and shoes. Try to travel lightly and bring as little debris as possible to reduce the load. For shoes, choose sneakers and travel shoes, and do not wear high heels to avoid causing traffic hazards. , hiking is inconvenient and hinders safety.

7. When visiting scenic spots and attractions, everyone should pay attention to the phenomenon of unlicensed tour operators chasing and touting and robbing customers. These unlicensed vendors often sell fruits, drinks and small souvenirs to passers-by and tourist groups, so please be careful when purchasing.

8. When visiting the scenic spot, everyone should pay attention to the various signboards in the scenic spot to avoid unnecessary troubles such as getting lost or getting lost. If necessary, please write it down with a pen for easy review.

9. If you want to leave the group temporarily when visiting the scenic spot, such as going to the bathroom, please inform the tour guide, group leader, group leader or other group members.

12. Preparation before rafting:

1. Bring multiple sets of clothes: Rafting will inevitably get you "wet", and it will be very uncomfortable if you don't have dry clothes to change after landing. Do not wear leather shoes when participating in rafting. Flat slippers, plastic sandals and travel shoes are all acceptable. It’s cold on the water in bad weather, and sunny on the water in good weather. Pay attention to cold and sun protection. It’s best not to use expensive clothing, shoes and hats for rafting.

2. Only bring drinking water when boarding the raft, and do not bring mobile phones, documents, cash...anything that is afraid of water.

Notes on rafting:

Visitors who participate in rafting should change their clothes first, board the boat in order at the designated location, go to the rafting starting point, and receive life-saving equipment, paddles, and helmets after experiencing the ticket. . Wear a life jacket as required and start rafting under the guidance of the lifeguard. Please obey the lifeguard’s instructions during the rafting process.

Before rafting, tourists should keep their valuables or hand them over to the storage room for safekeeping. Do not take any items that are afraid of getting wet with you.

Tourists are not allowed to take off life jackets and other life-saving equipment during rafting. When encountering rapids and shoals, they must hold on to the handrails on both sides of the yacht with both hands. Swimming in non-swimming areas is prohibited.

Don’t do dangerous actions when rafting: Generally speaking, rafting river sections are relatively safe, as long as you don’t get off the boat at will, don’t fight with each other, and don’t take the initiative to catch floating objects in the water and the shore. The vegetation and rocks prevent the raft from overturning. It doesn't matter once the boat "capsizes", just hold your breath and be careful not to choke on the water, because you are wearing a life jacket;

When a rafting boat passes through dangerous shoals, you must obey the instructions of the boatman, do not move casually, and pay close attention to safety rope, tighten your feet, and tilt your body toward the center of the hull;

During the rafting process, pay attention to the arrows and signs along the way, which can help you find the main waterway and alert you to the falling area in advance.

For myopic friends, please remember to use a small rope to fix your glasses. Store celebration event planning plan three

1. Purpose and significance:

Take this opportunity to enhance corporate visibility and vigorously build corporate and brand image. It can be said that it is a rare opportunity to learn from a famous teacher; with the help of the event platform , publicize that General Manager xx won the "Chinese MBA Hero", shape the company's management's commanding style and leadership charm; promote emotional exchanges between the company and the club's target members, lay the foundation for the club to be established, and be of great benefit to the dissemination and promotion of the club ; Gather popularity and customer resources for xx Modern City in order to successfully open the market; Golf is a healthy and fashionable sport that has always been respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.

2. Theme and slogan:

Main slogan: Modern business heroes gather online - the slogan used echoes the theme of xx Modern City promotion, highlighting the participants' aspirations in the modern business world The distinguished status also indicates that this is a gathering of elites.

Reference slogan:

1. The source of concentration for business heroes.

2. Reshape modern business civilization.

3. Time: xxx, x month, 20xx (to be finalized);

Location: xx golf course, xx hotel (press conference and sorority venue)

IV. Objects and scale of the activity:

The main objects of this activity are outstanding senior figures in the xx business community and customers with spending power and purchasing power. In order to give full play to the communication role of the media and word of mouth, invite a certain number of journalists and owners of the original projects developed by xx company (such as xx Bay, xx Garden, xx, etc.).

1. xx business leaders (number of people)

2. Intentional major customers (number of people)

3. xx Bay owners (number of people)

4. News media reporters (number)

5. Employees of xx company (number)

6. Agency staff (number)

Total: several people

5. Activity organization and content:

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition in the afternoon, and a banquet in the evening. Various forms. Rich content.

1. For the purpose of improving authority and expanding influence, it is recommended that the golf tournament in this event be organized by the xx Entrepreneurs Association and xx Company as the organizer.

2. This event is open to xx business leaders, intended major customers, owners, news media friends, developer staff and agency company employees.

3. The activities are carried out in three forms: press conference, outdoor golf competition and social banquet.

a. Press conference: Invite the leader of the xx Entrepreneurs Association to make a speech, and the developer representative will review the company's ten years of achievements, and promote the xx project and xx club. It is recommended to invite people with experience in forming well-known clubs in Guangdong. An authority figure or a member of a celebrity talk club.

b. Golf match: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this activity. During the fierce competition in the swing competition, the contestants deepened friendship, promoted communication, and enjoyed the charming scenery of Mount XX. All event participants who are interested in golf, especially interested major customers, can sign up to participate in the competition. This golf competition is intended to pave the way for the establishment of the club and project sales.

c. Social banquet: The purpose of the banquet is to bring the relationship closer in a relaxed atmosphere. At the banquet, business leaders will award awards for the competition and recommend xx projects. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the event is as follows:

Participants’ registration (xx Hotel) → Press conference (speech by the leader of xx Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guests On the club, xx Hotel) → Noon schedule (xx Hotel) → Golf competition (xx golf course) → Social banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, xx Hotel) → The end of the full day event.

6. Organization channels:

The main way of organizing this event is that the xx Entrepreneurs Association sends a letter to call members to participate. In addition, other methods will be used in addition.

1. In the name of xx Entrepreneurs Association, distribute the concept building brochure and invitation letters of this project to association members and media reporters through direct mail.

2. The developer invites its business friends and Taiwanese customers through letters, phone calls, etc.

7. Publicity methods:

This event mainly chooses the two major publications of "xx", a famous magazine in the xx real estate industry, and "xx Morning Post", the newspaper with the largest circulation and the most influence in xx. Media, combined with TV station programs, folders, on-site promotion and other methods for effective promotion.

1. Pre-event publicity:

a. "xx" released a preview of the event, using soft articles to comprehensively introduce xx company, the general manager of the company, "Chinese mba hero" xxx, and xx club. Focus on xxx Modern City.

b. In conjunction with the project image promotion, a preview was released on the back page of "xx Morning Post", with pictures and texts introducing General Manager xxx and Modern City xxx.

c. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

a. Press conference: State the performance to show the strong strength of the company; Guangdong guests mobilize participants to join the club. , the on-site decoration was festive yet solemn and magnificent, integrating with the cultural heritage of the company. Business leaders introduced projects and clubs.

b. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung. Focus on the placement, less but more precise, avoid overestimating the guests, and focus on setting off an elegant and serious leisure activity atmosphere;

c. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

a. "xx" will report on the progress of the event and announce the list of winners.

b. A full-page article on the back page of "xx Morning Post" reported the activities with pictures, announced the list, and introduced xx Modern City.

d. xxx Golf Club will provide a TV program, which will guide the audience to pay attention to xxx Modern City.

8. Effect evaluation:

1. Press conference is a powerful means of news production. It can reflect appeal and authority, is easy to create momentum and attract attention, and relies on This platform can make friends in the media and cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority party is relaxed and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

For better development, the mission of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting xxx Modern City. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success. I believe that under the leadership of our leaders who continue to innovate, we will definitely have a good result that will surprise you!