Why is Wuling Hong Guang MINI called Old People's Music? Is it suitable for young people to buy?

The appearance of a magic car has aroused great concern in the whole market, and the appearance of this magic car is really SAIC-GM-Wuling Group, which has always been famous for making magic cars. This automobile company, which is famous for Wuling Glory and Wuling Hong Guang, has also made a magic car, and the labels are basically "Happy Old People", "Super Mini", "Charging" and "Really Sweet". Why can Wuling Hong Guang MINI become a magic car again?

First, sell Tesla's "Old Man Music".

The Federation released the sales data of domestic passenger car market in June 2020. According to the data, SAIC-GM-Wuling 10 relies on Hong Guang MINIEV, Baojun New Energy and other hot-selling models, and the overall sales volume of new energy products reached 297 1 1, ranking first in the national sales volume of new energy passenger cars for three consecutive months. The retail volume of its popular model, Hong Guang MINIEV, reached 206,365,438+0, winning the new energy market sales champion again.

In addition to consistently ranking first in new energy sales, Hong Guang MINIEV also entered the TOP 15 list of hot-selling cars released by the Association, ranking 1 1. Among the 15 models, the Hong Guang MINIEV is the only new energy vehicle, which is also the first time that the national new energy vehicle has entered the vehicle list this year. It is understood that the maximum endurance of Wuling Hong Guang MINI EV is only 170km, and in terms of price, Hong Guang MINI EV is very competitive. MINI EV*** launched three models, and the official guide price range is 288-38800 yuan. In terms of body size, the overall size of Hong Guang MINI EV is 2917/1493/1621mm. Its compact body brings extremely flexible driving experience, and it can shuttle freely in alleys or congested urban roads, making travel easier and more efficient, eliminating the trouble of "difficult parking". At the same time, the charging mode does not rely on the traditional charging pile, and the household 220V can complete convenient charging, and the cost per kilometer is only 5 cents, realizing the "light cost" of travel.

You know, in June 5438+1October, the second place of new energy vehicles was the famous Tesla model3, but even Tesla's sales volume was more than 12000, and Hong Guang MINIEV was almost twice that of Tesla. Although the price difference between the two is far, it can't stop the enthusiasm of the whole people. Since its listing in late July, the sales volume of Hong Guang MINIEV has soared to record highs. It is not only a single new energy vehicle with the fastest sales volume exceeding 10,000 vehicles after global listing, but also a new energy vehicle. In September, the retail volume of Hong Guang MINIEV was 65,438+04,495 vehicles, up 58.4% from the previous month. 65,438+00 cars 10, the retail volume in October was 20,636,5438+0 cars, up 42.3% from the previous month, maintaining a strong growth trend and repeatedly exceeding expectations. In order to cope with the rapid growth of market demand and meet the needs of strong business growth, SAIC-GM-Wuling recently opened a special train for railway transportation of Qingliu Hongguang MINIEV parts. Through the cooperation between the two factories, the production capacity of Hong Guang MINIEV will be increased to 33,000 vehicles/month in the near future, which can effectively meet the needs of users.

This kind of operation really puzzles many people. Hong Guang MINIEV really makes people unable to spit. The internal space is narrow, with a cruising range of170km. Even its low-profile version doesn't even have air conditioning. This product, which is close to the rural "Old People's Music", has become the new champion of new energy in China. What is Hong Guang Miniev's reason?

Second, why is Wuling Hong Guang MINIEV so fragrant?

To tell the truth, Wuling Hong Guang is definitely a special existence in China. SAIC-GM-Wuling is definitely different at a time when major car companies are crazy about doing high-end, boosting profits and improving taste. With its micro-surface of Wuling Hong Guang, which can be seen everywhere in rural and urban-rural fringe, almost all people in China know about this enterprise, plus the sentence "What do people need? What did Wuling build? Almost every hot event was broken by Wuling. Take this year as an example. At the beginning of this year, Wuling and BYD made masks together, but the momentum was bigger than BYD's. The popularity of street stalls coincides with the right time, and people have to admire the strength of SAIC-GM-Wuling's hot spots. The absolute cost performance and anti-skin performance are indeed well-known. Under such circumstances, Wuling Hongguangcai 2065438. We might as well have a good analysis:

First of all, the law of real fragrance really works. Almost everyone who pays attention to the Hong Guang MINIEV will say that this car smells good. How fragrant can it be? Under normal circumstances, the price of a Wuling Hong Guang is 30,000 to 50,000, but the price of Wuling Hong Guang MINIEV is between 2.88 and 3.88 yuan. It can be said that the car price hit the floor price in one breath, even SAIC-GM-Wuling itself. This is a self-revolution. Compared with other market competitors, the price of JAC iEV56E is 54,500 to 75,500. The price of Chery Ant is 668 to 78,800 yuan, which can be said to be more than two or three times that of Wuling Hong Guang MINIEV. Moreover, this car does not consider state subsidies at all, has no endurance advantage, and does not even have a fast charge. However, we must say that "low price is the truth". No matter how many high-end performance data you have, ordinary people can directly hit the threshold of new energy vehicles to 20,000. This price advantage has made the "real fragrance method".

Secondly, go directly to a regular car with a green card and insurance. I believe when I saw Wuling Hong Guang MINIEV, most people's first reaction. Isn't this the happiness of the old man? Indeed, at first glance, there is basically no difference between the classic cars driven by Wuling Hong Guang MINIEV and the relatives of Han Ge's hometown, but a closer look is different. This car has a license plate and can even get on the expressway, and it also has an insurance sign and an annual inspection sign. This is actually a different place. Under normal circumstances, the music of rural elderly people is nothing, only about 30 kilometers, with a battery life of 50 to 60 kilometers, but the price is basically tens of thousands or even 20 thousand. Moreover, it is usually guaranteed for one year, but Wuling Hong Guang MINIEV wins by virtue of its formality compared with Laole. I believe it is also a means of transportation. If you must buy it, why not add some money to buy a regular car, which is much better than Lao Lao Le in terms of security? The cruising range of Wuling Hong Guang MINIEV is 65,438+020km and 65,438+070km, respectively, and its three-electricity system has an eight-year warranty of 200,000km. If we set the scene in Shanghai, a first-tier city with a license plate value of 65,438+10,000, Wuling Hong Guang MINIEV will be even more invincible.

Third, if you are willing to give up some money, the sparrow is small and complete. Wuling Hong Guang MINIEV is basically enough as a city scooter and shopping cart. It can seat four people on average, which is much better than smart. In addition, you can pull people to pull goods. If you are willing to spend more money, the top is more than 30 thousand, but parking radar, LCD display, cold and hot air conditioning are basically available. In addition, you can charge without refueling, so it is particularly convenient to park the smaller body. If you are an ordinary female friend or an elderly person, you can easily control it.

Therefore, we have to say that the success of Wuling Hong Guang MINIEV has inspired us, that is, we really don't need to have all the advantages, and we don't need to meet all the needs of consumers at all. As long as we return to the most primitive needs of consumers with the principle of firsthand, as long as we penetrate thoroughly, consumers will rush forward desperately under the action of the law of true fragrance. Wuling actually only needs to solve the most painful demand of consumers-transportation that anyone can afford. When this starting point starts, his competitors will no longer be those traditional cars, even lower-level electric cars and old scooters, which makes the market space of Wuling Hong Guang MINIEV far exceed that of most cars. Because the basic services are satisfied, there are no airbags, no fast charging, no navigation, no reversing radar or even low air conditioning, but the price is cheap, which can be said to have dropped ten times.

Wuling tells us a truth, products with real advantages don't need to be comprehensive. As long as there is an advantage to the extreme, it can still sweep the market. This is the success of Wuling Hong Guang MINIEV.