The design concept and meaning of the mascot deer?

1. The meaning of deer

In Chinese culture, deer generally represent wealth (the same as Lu) and freedom. They can often be seen in the homes of middle- and upper-class families in ancient times. Painting of deer.

In ancient times, deer were regarded as sacred objects, symbolizing auspiciousness. It is believed that deer can bring good luck, happiness and longevity to people, and represents health (Taoist birthday stars all ride deer), beauty (lipi is deer skin), power (the so-called deer competition) and other extended meanings.

Deer is a commonly used totem in ancient China, and deer culture is also a very important branch of Chinese culture. As a symbol of beauty, deer has an indissoluble bond with art. Deer are found in murals, paintings, and sculptures throughout the ages. . For example, the picture of a knight shooting a deer in the Han Dynasty and the relief of a lying deer on the Buddha's seat; rock paintings of the Shang Dynasty were found in the Baicha River in Inner Mongolia, among which deer were the most numerous, with various shapes and a strong sense of life; groups of deer and single deer stand in modern street squares and courtyard communities. Sculptures of deer, mother and child, fawns, and deer couples; deer are also used on the foreheads of some trademarks, museums, and shops, which is a psychological reflection of people's yearning for beauty and prosperity.

In the West, deer generally represents vitality and alertness, symbolizing spiritual vitality and soaring. When Santa Claus in European and American countries delivers gifts to children everywhere on Christmas Eve, he rides in a deer cart, which means that deer can bring good luck to people.

2. Design concept

Bingxiaolu uses green as the background color. Green represents the green grassland, giving it a fresh feeling coming from the pavement.

Based on the prototype of a deer, Ice Fawn is a cartoon deer with the Bingfeng logo printed on its body, and different expressions and postures are designed to make the Ice Fawn as a whole lively, flexible, plastic and creative. . It also shows Bingfeng’s vitality, cute side, and full of fun.

Bing Xiaolu also expresses Bingfeng’s longing for beauty, hoping for prosperity and good luck.

Deer: homophonic with the word "Lu", symbolizing auspiciousness, longevity and promotion. According to legend, it is a Cang Deer for a thousand years, and a Black Deer for two thousand years. Therefore, the deer is a fairy animal with longevity. Deer often protect Ganoderma lucidum together with cranes, and the word "deer" has the same pronunciation with the word "lu" in the three auspicious stars: "Fu, Lu and Shou", so it is often used to express longevity and prosperity in some patterns and organizations.

Both deer and cranes represent health and longevity in Feng Shui. Fairies Deer Tong and Hetong are the disciples of the old longevity star Antarctic Immortal. The mascot of "Deer and Crane Holding Lingzhi" is a sika deer lying next to a longevity peach, a crane standing side by side, and both deer and crane holding a piece of Ganoderma lucidum. It means prolonging life, good health and good luck, and staying young forever.

It is the Year of the Ox, and the five elements of snake, chicken, and ox are in the tomb, which is not good for health. If you can quickly use the "deer and crane holding mushrooms" mascot to place it in your house, study, or office, it will be good for you. It can make your body and mind healthy and happy, and maintain a strong body and strong passion for life.

In ancient times, deer were regarded as one of the mascots for praying for blessings and good luck. In mythology, they were often associated with the fairy world. Legend has it that deer that are over a thousand years old are called green deer, and deer that are over two thousand years old are called black deer. In Chinese mythology, deer often appear together with cranes, so deer also mean prosperity and longevity in Feng Shui.

At the same time, the deer is the most auspicious. Wherever the deer goes, it will bring auspiciousness. Moreover, it has the same sound as "Lu", which can bring blessings to people. It is most suitable for officials and officials to place it. , can make the official career stable and the officialdom be smooth. Deer also has a good feng shui effect on people who are studying. Deer is one of the most sensitive animals, with very keen sense of smell and hearing. Placing deer-shaped ornaments in the study room can activate the aura of the study room and make people enlightened. Improve learning efficiency. What are the design concepts and meanings of the mascot deer