Posters for Summer School —— How to design a poster for opening a shop to attract more people?

How to publicize the enrollment of physical education training class for senior high school entrance examination in summer? It is suggested to promote online and offline at the same time, distribute some posters offline or enroll students directly in various schools.

How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.

So how to design it? The following seven points need more attention in the design process.

1, with prominent theme

Many posters, at first glance, don't know what to sell. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly.

Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.

What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear.

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; The wealth management fund takes golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.

The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid.

3. There are visual project details.

Visual project details, not only like a single page of Taekwondo, but also the course description, main features, project details and so on.

After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible.

4. Copywriting is a pain point

Copywriting is more important than design skills, and a good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get.

5. Endorsement of trust

A good poster has a theme, a copy and material. If there is a corresponding endorsement of trust, it can also be put up. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust.

Trust endorsement+copywriting expression adds trust to the whole poster.

6. Contact information; Address+Phone+WeChat QR code

Many people's posters are well designed with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading.

7, high-definition images without watermark

With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also make success through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itching, picture monster and so on.

But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop.

If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters.

Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.

Summer School Enrollment Program _ About Summer School Enrollment Program (II) Chapter III of Summer School Enrollment Program

First, the enrollment strategy

1. Market research is the first step of enrollment activities. Collect, sort out and analyze all kinds of relevant materials in a scientific way to understand the local education level and teaching situation, so that the person in charge can better arrange the enrollment design, location setting and personnel distribution. Through interviews and questionnaires with teachers, students and parents, all kinds of information are collected and analyzed. Making strategic maps is an important basis for enrollment.

2. Registration method

The first step: comprehensive publicity

Specific objectives: to achieve all-round publicity, so that every parent can see the advertising leaflet of gifted education. Create momentum and build an atmospheric brand. Advertisements are overwhelming.

Specific implementation: first familiarize yourself with the population division of the region, then leave one or two people in the headquarters and all the rest will be dispatched. The leaflet will cover all areas, major residential areas, streets and important road sections near Oubei.

Step 2: Pay attention to implementation.

Specific target: Be careful to attack the last collected target.

Specific implementation: give full play to the spirit of teamwork, with two people in each team. The purpose is to lobby parents, persuade children to attend remedial classes, and master the skills of communicating with parents and students beforehand. The area should be especially targeted at residents' families, families with children at home or children on the roadside.

Step 3: Lobbying

Specific target: parents on the street, middle-aged pedestrians on the roadside.

Specific implementation: put the information desk in an important position, in groups of two, one is distributing leaflets on the roadside and the other is in front of the information desk. Efforts to distribute leaflets persuaded parents to sit down and talk at the information desk. Give full play to everyone's talents and bring willing parents to school as much as possible. In order to achieve the goal better.

In another sense, the enrollment process is actually a process of interpersonal communication, and learning to enroll students is actually learning to be a person.

Step 4 make an appointment for students

Appointment method telephone appointment

The purpose of telephone reservation:

(1) is the fastest way to understand students' learning needs.

(2) Stimulate students' interest in interviewing you.

(3) strive for an interview.

5, understand the needs of students (interest in learning)

6, understand different types of customers (economic situation)

Three. Enrollment content

The summer program will start enrolling students from May 25th to June 25th.

Enrollment target 1 young connecting class

New Grade One, New Grade Two and New Grade Three (mainly in Oubei and Shangtang)

3 senior high school freshmen (Luofu Middle School, Shangtang Middle School and Yongjia Middle School)

The specific class enrollment plan is: 20 young transition classes.

Freshmen, sophomores and sophomores 15 people.

New high school, new high school and new high school each 15 people.

The fourth part of summer school enrollment activity plan

First, the preparations for enrollment

1. Determine the teaching place, teaching target and tutor;

2. Collect information: including the time of primary and secondary school exams, holidays and receiving transcripts in longshui town, and whether there are primary and secondary school tutoring in summer vacation;

3. Publicity: Publicity is mainly in the form of posters and leaflets, and necessary oral publicity is set up at Longfu intersection;

4. Place and time of publicity: at the gates of major primary and secondary schools in longshui town (mainly in the form of leaflets), on the day of school exams, holidays and receiving transcripts; Posters of Shanghai Daily are posted in residential areas and busy streets (such as the entrance of old and new scrap iron markets, the entrance of hardware markets, the entrance of schools, the vicinity of Chongkelong, and the periphery of vegetable markets);

5. Personnel arrangement: Zheng Yaqian is responsible for organizing people to distribute leaflets and post Shanghai Daily, and _ _ is responsible for publicity at designated places.

Note: the publicity should be strong enough to ensure students' admission.

Second, formal enrollment.

1. schedule: the first batch of publicity is tentatively scheduled to start in June 10 and last until around July. Mainly in the form of leaflets in schools and residential areas. At this time, set up a registration point for parents and students to ask about the situation and write down the students to register. At the end of the students' examination and the time of receiving the notice, add registration points near Chongkelong and publicize them vigorously; The second batch of publicity will be carried out after the final examination of the university, and will be carried out by the tutor (in the form of free public classes,

Let parents know how strong we are), it will take about three days. 2. Personnel arrangement: Zheng Yaqian is responsible for organizing relevant personnel (classmates or friends), divided into groups of 2-3 people, responsible for distributing leaflets or stationing at the registration point, and each student will be awarded 10-30 yuan to encourage everyone to actively register;

3. Enrollment target: mainly for the third, fourth, fifth and sixth grades of primary schools and all junior high school students. The main courses are Chinese, mathematics, physics and English.

Third, do a good job in the ideological work of parents and students.

1. Let the person in charge with strong eloquence and communication skills communicate in depth to gain the support and recognition of parents for the cram school;

2. It is best for students and teachers to communicate directly and increase their recognition;

Fourthly, teachers and students should be allocated reasonably.

Note: This depends on the enrollment situation. It was originally planned that there would be 30 students in a class. The allocation of teachers is to be determined.

Verb (abbreviation of verb) later teaching arrangement

1. Classes in different grades and periods will have classes and make temporary courses; 2. Strictly stipulate the class time to ensure that students and teachers are not late and leave early;

3. Teachers make a "summer class plan" before class, and make clear the course content they will teach, which is in line with the requirements of the "Teaching Outline for Primary and Secondary School Students"; 4. The teacher must prepare lessons before class to ensure that the manuscript is completely finished during class;

5. For some students with introverted personality and poor foundation, teachers should pay special attention and give learning guidance;

6. The remedial class prepares the required teaching materials (students' self-test papers and teachers' books) before the class starts, and issues at least one student's self-test paper every week to consolidate the practice;

7. Teachers often hold exchange meetings to sum up experience and learn from each other.

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