The basic information of discount activity editing includes

1, discount theme planning consciously introduces theme content to draw up more tasteful promotion titles, propaganda slogans and slogans, so as to enhance the cultural taste of promotion activities.

2. Discount Type Planned discount promotion is divided into planned discount and emergency discount according to whether it is planned or not. Planned discount is a discount promotion activity that enterprises plan to implement in a certain market and a certain period in the future according to the needs of marketing strategy. Emergency discount promotion is a discount promotion activity carried out by operators according to the temporary characteristics of the market, especially the needs of the competitive situation.

3. Joint discount planning In order to promote the smooth implementation of discount promotion activities and create scale effect, commercial business units should take the initiative to explain the intention of discount activities to manufacturers and strive for manufacturers to make profits, so as to leave more room for commodity discounts and better attract consumers.

4. Discount range planning In practical work, we found that if the discount range is relatively small, such as 10% discount or 15% discount, it is not very attractive to consumers and the promotion effect is not obvious. If the discount range is set at 15%, especially 10%, the impact on goods will be more obvious.

5. After the theme content, basic form and discount range of discount promotion activities are determined, some on-site promotion activities of games and entertainment should be planned according to the theme content and commodity culture to strengthen the attraction of promotion activities.