What should an optical store salesperson do?

How to communicate with customers

In sales, there are many examples of communication failure, and what are the reasons? In my dictionary, the so-called communication failure is described as follows: " Not accepted by the customer, or the customer does not understand it, and what is said is invalid. The reason for such communication barriers is that the language expression is too weak, the voice, expression or reading skills are insufficient, the wording is inappropriate, or the communication target is not at all. Lack of interest. " During the first contact with a customer, it is crucial to establish a bridge of "trust" or "goodwill" with the customer. At the same time, you should first point out the urgency of customer demand for this product, and then arouse customers' desire to buy. Nearly all salesmen believe that among all aspects related to sales, the most difficult thing is communicating with customers. In fact, successful communication is difficult because each other has different environments and different positions.

I have seen this slogan in many salesman training settings: Customers - your opponents. Think about it carefully, is this view accurate? Opponents are meant to be defeated or eliminated. You may think this is glorious on the battlefield, but defeating customers in business is a disaster for you.

In fact, real negotiations are gentle and have no murderous intentions. The customer also wants to be the winner of this transaction. Therefore, you must give full play to your communication skills with the other party, face the customer with respect and friendliness, and at the same time, let the customer fully feel the efforts you have made for him.

Any business can only maintain long-term business if there is a win-win situation. In fact, this is simple common sense. The reason why I reiterate it is because salesmen make this mistake again and again every day.

A salesman's personal accomplishment also determines whether he can communicate well with customers. I once met a salesman. During our conversation, he actually spit behind the office door as if no one was watching. My good impression of the salesman disappeared in an instant. In order to respect him, I did not show any blame. The expression just reminded him to pay attention to hygiene. Unexpectedly, after a while, he picked up a tablecloth under the table and wiped his dusty shoes.

I couldn't bear it anymore and immediately asked him out without any courtesy. You can imagine, if a salesman does some unhygienic behavior in your office, would you still have the patience to communicate with him?

Usually, people’s eyes are also one of the means of communication. When we meet a stranger for the first time, the moment of eye contact can often determine whether the future relationship will be friend or foe. This may sound incredible, but it is true.

I don’t know if you have ever had such an experience. When you meet a stranger for the first time, the moment your eyes meet, you develop a liking for him. On other occasions, When you meet another stranger, you will feel alienated from him in your heart. I have been in this situation many times. Therefore, I think the use of eyes has a great influence on the persuasiveness of words. Enhance the effect! If you want to convey persuasive ideas, eyes and words are equally effective! During your conversation with your customers, it is very dangerous if you avoid looking at each other for a long time. This at least indicates that your conversation has no effect.

When making a sales call, the salesperson's tone and intonation are also the key to effective communication. The Greek philosopher Socrates said: "Please speak so that I can see you clearly." Because he understood that human voice is an expression of personality, and voice comes from the inner body of the human body and is an inner confession. Words change with the sound. In other words, the tone is hidden in the words, and the tone contains the emotion.

This is the reason why many salesmen are eloquent but unable to convince customers. If a salesperson's tone reveals fear, hesitation, or lack of confidence, it will be a failure.

A person who is as quiet as a virgin must have a low, soft and peaceful voice. By analogy, the voice can really reveal a person's true character! If your voice is low, soft and gentle, it will make others like you. No one wants to listen to loud shouting.

With communication skills, you can persuade others, and business negotiations may also achieve excellent communication effects. The so-called communication is an art of convincing others. In fact, real communication is based on mutual exchange. When both parties feel good about the conversation, they will involuntarily show some actions to exaggerate it.

For example, body language, body language cannot lie! It can usually express inner intentions more clearly than words!

Sammy 6?1 Morxiu, the master of humorous drama, said: "The body is The glove of the soul, body language is the speech of the soul. If our senses are keen and open enough, and our eyes are sharp enough to capture the information expressed by body language, then it will be much easier to speak and communicate with each other. Understanding body language is equivalent to opening up for each other. It creates a direct and unobstructed avenue of communication.

The tongue is easier to control than the body, and our body language expresses it more clearly than words. The body's response is usually direct and uncompromising. It can be modified tactfully. A careless body movement can cause conflict and harm. People who do not use gestures to assist in speech will be so rigid! Basically, if you want to express a message, it is absolutely impossible to have the participation of hands or arms. Impossible.

Therefore, effective communication can be achieved by reading the other party's body language and responding accurately. Also, only those who truly know how to listen with their hearts and observe with their eyes can truly master communication skills. The true meaning.

First, fully understand the customer and understand his needs. Second, treat the customer as a friend and serve his needs. Third, giving convenience to the customer is giving yourself convenience. p>