Beauty shop innovation and entrepreneurship plan

Innovation and entrepreneurship plan of beauty shop (5 general remarks)

In a progressive society, business plans are more and more widely used in life, and business plans can refer to business plans. I believe that most people have a headache for drafting business plans. The following is my innovative business plan of beauty shop (generally 5 articles), I hope it will help you.

Beauty shop innovation and entrepreneurship plan 1 1. Advantages of cooperation between the United States and Che Xuan:

No need to join, clearly understand cooperation, clearly open a shop! There is no brand use fee, no joining fee, and the supply price of products, equipment and consumables is transparent and open.

With internationally renowned brands as the leading products, there is no OEM, and low-priced and low-quality products are shoddy.

The mode of cooperation is flexible and free, without any irresponsible regulations and policy restrictions. The storefront area exceeds 150 square meters, and the brand of Jingmei Che Xuan is free to use, and lifelong advertisements can be enjoyed.

It has a set of operation and construction technology summarized from years of practice, which ensures the construction quality on the premise of reducing labor costs.

Professional training team, comprehensive training venue and rich training experience ensure the skills of each trainer.

The latest technology and services are constantly upgrading.

2. Store positioning:

The storefront has a business area of 80- 100 square meter, mainly serving Volkswagen models, with simple decoration, obvious product effect, standardized car washing process, professional paint care, lower fees and less investment. It is based on the business philosophy of "fine products+professional training+sincere service", belonging to a brand-new model of simplifying process in Beijing, the United States and Che Xuan, and pursuing standard car washing. This model is specially designed for small and medium investors.

3. Store location and site requirements:

Near the gas station around the mature community or on the road with convenient transportation, or in the underground parking lot.

Car wash parking space1-2 is 25-40m2, professional construction parking space is 25m2, customer rest and boutique area is 40m2, with a total area of 80-100m2.

4. Store service items:

Standard process car washing, paint polishing, paint scratch treatment, oxide layer treatment, waxing, glaze sealing, painting, indoor cleaning, indoor sauna care and boutique sales.

5. The United States and Che Xuan support:

Headquarters elite training 2 people 15 days. Training materials include: paint surface treatment, scratch treatment, grinding and polishing, oxide layer treatment, paint surface waxing, glaze sealing, painting, internal cleaning, internal sauna, external parts care, stainless steel parts care, boutique marketing skills, and service shop management training.

The lecturer will be on-site to guide the training for 3 days, mainly responsible for equipment debugging, assisting in the formulation of marketing policies, store management rules and regulations, personnel and standard process training, and guiding the opening.

The headquarters brings two free technical training places every year, and the training only charges accommodation and consumables.

According to the real-life photos and structural drawings of the house brought by customers, they are brought to the store for layout design, apartment design and decoration guidance free of charge.

The company acts as an agent for a number of well-known brands of automobile supplies and tools and equipment, and the products and equipment are clearly priced, bringing customers ultra-low channel prices.

If the size of the customer's shop reaches 150 square meters or more, they will enjoy the brand of Beijing, the United States and Che Xuan for free forever, and the United States and Che Xuan will be responsible for advertising promotion.

According to customers' actual requirements and local market conditions, we will bring colorpage design's opening promotion planning, membership system planning and publicity to them free of charge.

Che Xuan's long-term technical consulting service supports your enterprise management.

6. Investment details:

Total investment: 25,800 yuan.

Investment in the first batch of equipment and tools: 8,000 yuan (with detailed configuration list)

Investment in the first batch of beauty care products: 750,000 yuan (with detailed configuration list)

Investment of the first batch of decoration products: 4,500 yuan (with detailed configuration list)

Operational guidance fee: 5,800 yuan (including elite headquarters training, instructor on-site guidance training, store layout design, door image design, decoration guidance and store management guidance). )

7. Cooperation process:

Both parties understand and guide the site selection, visit the Beijing headquarters, sign a cooperation agreement, and make a down payment of 60% of the total investment.

According to the drawings and photos brought by customers, the design department of the headquarters starts the layout design of the store and the decoration design of the door head to guide the implementation of the decoration.

Customers send employees to Beijing headquarters for elite training 15 days.

After the renovation is completed, 40% of the remaining total investment will be paid and delivered by the headquarters.

The headquarters sent technical instructors to guide the training, try out the business, officially opened on a certain day, and did not return to the headquarters regularly, and made corresponding marketing plans according to the actual situation, and continued to support them, bringing two free training places every year.

Stable supply channels, open and transparent prices of products, equipment and consumables, long-term cooperation and ultra-low price supply.

The latest technology and services are constantly upgrading.

Beauty Shop Innovation and Entrepreneurship Plan 2 I. Automobile Beauty Shop Entrepreneurship Plan

1, determine your target group. In other words, you are most looking forward to being a high-end customer who consumes luxury goods, a middle-end customer who pursues cost performance, or a low-end customer who blindly pursues cheap prices. Once confirmed, it is unchanged in theory, and all the work behind it is carried out around this.

Of course, before determining this, there may be some constraints, such as having a cheap and suitable facade room, located in a residential area where mid-range car owners are concentrated. Because the house is rent-free, it is impossible to change places. In fact, it mainly depends on the original intention of car beauty. Under normal circumstances, the target group, that is, market positioning, is determined first, and then other work is started.

2. Reserve talents. Generally speaking, automobile beauty shops need at least two kinds of talents.

The first is management talents, who are responsible for store management, mainly including management and sales.

The second kind of people are technical talents, who are mainly responsible for construction technology and quality control. Because these two kinds of people are very difficult to find, they need to be determined before a series of specific work such as site selection and decoration begins. Of course, you can also choose the site at the same time or later. It is easier to negotiate with talents and listen to opinions. When you are really ready, there are also professionals who make suggestions. Do a good job in preparation before opening, pave the way for future business, and reduce the chance of investment waste.

3. Site selection. This can be done at the same time as the talent pool. The main issues to be considered are:

First, whether the selected location conforms to your market positioning, that is, whether your target population is concentrated enough.

Second, try to choose the one with rich parking spaces in front.

Third, the road in front of the door is best without isolation belt, and the speed is slow, generally around 40.

Fourth, there must be at least one beauty workshop, which can be shared with the film pasting workshop. Fifth, if there is a car wash business, you need to have at least 1000 cars within a 5-minute drive. Of course, this is for cities above medium scale.

If it is a small place, you can think about half. In addition, rent is the bulk of operating costs, and rent should be controlled. Under normal circumstances, the rent cannot exceed 25% of the expected monthly turnover. Otherwise, it is difficult to survive in the growth period!

4. Purchase equipment and necessary materials. This investment can be more or less, or adjusted according to market positioning. Each kind of material has three brands: high, medium and low. It is enough to determine what brand of materials to use or consume according to the target group. Don't be greedy, enough is enough.

5. Develop marketing strategy. Generally speaking, it is necessary to do some publicity in the early stage of opening, and most beauty shops choose to wash their cars for free. In fact, this method can accumulate popularity, but it cannot accumulate customers. In fact, a free waxing card is far better than a free car wash card. There are several reasons:

The first car wash can only attract close customers. Generally, after driving for more than 10 minutes, the owner will choose to wash the car nearby and will not go far. Waxing is different. After all, it belongs to a beauty project, and the owner would rather run away than take advantage.

Second, the car wash is highly homogeneous, and it is difficult to distinguish it from other competitors through a car wash. Waxing can produce amazing results, so that new customers can experience the effect that car washing can't come out in the past.

Third, there are more waxing times and more beauty projects at the door of the store. Moreover, every car is clean and beautiful, which is easy to attract the attention of new customers and is also the embodiment of technical strength.

6. Internal cultivation mechanism. Technical strength is the core competitiveness of an automobile beauty shop. So a good master must have several apprentices. Let the apprentice operate independently as soon as possible, and Party B's master will be gone, and there will be no successors. You can take advantage of rainy days, or there is not much business in the early stage of opening, and invite special customers to do large projects such as glaze sealing or coating only for manual fees. This can not only increase the flow in the store, train employees, but also show the technical strength of the store to new customers, which will give people a sense of trust. Similar activities can be carried out in the off-season of trial operation and initial opening.

7. Establish a good supplier relationship. Don't lose a good supplier because of the difference of a few dollars. Because the experience and technology of suppliers are not comparable to those of ordinary service stores. It is better to have the support of a good supplier than to hire a consulting company. Often inviting suppliers for training and discussing business strategies is a shortcut to bring management level to the store. Don't blindly pursue low prices. Once the supplier is confirmed, don't change it unless there are major changes or dishonesty.

8. Continue to talk to the owner in all directions. In addition to sales, talk to car owners about car performance, car culture and car market. It can not only shorten the distance with customers, but also show customers the professional knowledge of employees in the store and improve their personal cultivation. For a service shop owner, it is very important to accumulate automobile-related knowledge at ordinary times. Nowadays, when the Internet is developed, you can find many business opportunities by going to professional car websites and Cheyouhui forums.

Second, the car beauty shop business plan

First of all, look at the problems existing in the daily operation and management of the following beauty shops:

[1] Data such as customer files, vehicle files and beauty records are out of order and out of control;

[2] The loss of old customers makes it impossible to systematically monitor and effectively warn customers' activities, and the customer service lacks initiative;

[3] The price of accessories changes every day. How to track the price effectively, how to keep the reasonable inventory of parts and how to purchase better?

[4] There are many parts suppliers. What parts do they produce and what is the consumption of these parts in our factory?

[5] The efficiency of beauty service is low, and it is impossible to control the progress and quality of beauty;

[6] The workload of technical personnel and business personnel's royalty accounting is heavy, which leads to the inability to effectively carry out performance appraisal;

[7] The manual statistics of product sales, inventory backlog, customer distribution, and company operating performance are too heavy, easy to make mistakes, and cannot be accurately grasped in real time;

For these problems, Kerry's car beauty management software has a good solution:

1, member management: in addition to the complete customer management module, this system also adds member management;

2, beauty shop management process: using workbench management, setting different work permissions for different positions, opening the software can clearly understand the matters that need to be dealt with that day;

3. Effective performance appraisal: In the process of automobile beauty, the performance settlement of beauty employees is often a headache. Using software, these daily trivial data can be well counted. You can customize the commission formula in the system, and the function is extensible;

4. Customer return visit reminder: customer return visit reminder, maintenance due reminder, commercial insurance due reminder, vehicle annual inspection due reminder, compulsory insurance due reminder, driving license annual inspection due reminder, driving license sorting due reminder, customer birthday reminder and maintenance date reminder can effectively realize customer care;

5. Automatic information return visit: set the number of information return visit days and maintenance period according to the goods and services, and the information return visit will be automatically sent by the system; And automatically generate a telephone return visit time;

Beauty Shop Innovation and Entrepreneurship Plan 3 I. Industry Overview

1, industry status

It has become the fourth largest consumption hotspot after housing, automobiles and tourism; The average growth rate of the industry is above 30%; Mainly self-employed, industry distribution, regional distribution, but local competition is fierce; The quality of industry practitioners is generally not high, and they are entering the era of knowledge capital economy; The beauty industry and plastic surgery have also begun to integrate with the international community.

2. Disadvantages

Beauty itself is an industry integrating production, sales and service. Moreover, in the industry of Song Dynasty, service is dominant, and there are many problems in single beauty salons. Because there is no advantage in brand, management and publicity, the quality of employees is uneven, which is easy to infringe on consumers' rights and interests.

② Compared with 48% chain stores in Europe and America, the chain store coverage rate in China is only 2%;

③ There is a big gap between the actual effect and the publicity effect of joining many bodies. Some people may give up beauty and lose weight after trying an ineffective beauty style.

④ Market distribution of beauty industry At present, there are about 6.5438+0.72 million beauty institutions in China, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities.

Second, the industry characteristics

Internationalization, collectivization, marketization, maturity and industrialization

Third, the industry development trend:

(1) History of Modern Beauty and Bodybuilding

1, the first chemical age

Means: mainly peeling, changing skin and pulling out skin cream.

Effect: It is easy to get red, swollen, peeling and rebound.

2. The second generation: the era of natural plants

Means: fruit and vegetable mask

Effect: Fruits and vegetables are beautiful (with large molecules, they are not easily absorbed by the skin, because the skin absorbs fat-soluble components, and the effect is not obvious).

3. The third generation: the era of Chinese medicine and Chinese herbal medicine.

Means: Traditional Chinese medicine mask is the main method.

Effect: The effect is remarkable, but it lacks maintenance.

4. The fourth generation: the high-tech era.

Means: biological factors, growth factors and active enzymes.

Effect: Pay attention to maintenance and repair.

5. The fifth generation: the era of incense and heat energy

Mainly aromatic plant essential oils, the project is diversified, including stone therapy, milk therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy and so on.

(2) High-end+chain operation (higher degree of marketization, larger share and higher penetration rate)

In the future, most of the better slimming and bodybuilding institutions in China will adopt the chain business model. Because of the unified management and operation of body chain stores, the cost of opening new stores will be reduced, which is conducive to expanding the market. Body chain operation is beneficial to body advertising, because brand promotion is equivalent to the promotion of all chain stores, with low advertising cost and great effect. Chain operation is conducive to establishing a well-known brand of beauty cosmetics, and people have high trust in the chain operation mode, which can improve the customer loyalty of beauty cosmetics.

Fourth, the industry prospects

High output value: Experts predict that in the next five years, as the most competitive service industry in Germany, beauty lotion will leave 500 billion yuan of high-income factory space for investors every year, and the number of consumers will also increase.

Verb (abbreviation for verb) project description, products and services

According to the feelings and experiences accumulated in our daily life, although the scale of general cosmetics stores is acceptable, most shop assistants only recommend customers to use their high-end products, and do not use cosmetics or skin care products to specifically solve the problems of face and skin care according to the particularity of customers, that is, everyone's skin quality and outstanding problems. Moreover, the quality of shop assistants is generally not high, and there is no deep understanding and understanding in beauty; Modern cosmetics are all chemical products and contain certain heavy metals. Compared with pure natural or traditional Chinese medicine, they contain certain heavy metal components and have certain side effects on human body.

Analysis of target customers of intransitive verbs: 20-25 years old

With the development of the market and the expansion of the customer base, the personal quality indicators such as gender and age of beauty and body-building consumers will become more and more diversified. People of different genders, ages, occupations, incomes and education levels may have different attitudes towards beauty and fitness, and their goals and needs are also different. For women aged 20-25, our position is to maintain the skin to a certain extent. We will use scented tea, dietotherapy, traditional Chinese medicine mask and other chemical-free methods to better condition the body and keep a good foundation for women's skin, and equip professional beauticians to propose more natural and non-irritating traditional Chinese medicine conditioning or skin care products for different problems of customers.

Seven. Business model and future planning

The core of American marketing is to join the chain, so as to achieve the purpose of integrating industry and market resources. However, most chain-type beauty companies are not actually locked or locked, and the chain is just a cover. Few of them are truly successful and excellent. Therefore, designing the traditional franchise chain with a new attitude or way and endowing it with new connotation is a problem that the majority of beauty franchise enterprises need to carefully examine and study. To achieve the effect of "winning by surprise", pattern design should follow the "five high principles": high starting point, high quality, high specification, high enjoyment and high return.

Eight, competitive advantage:

Traditional Chinese Medicine Beauty and Professional Beauticians

⑴ TCM cosmetology has its own characteristics in health care, cosmetology and treatment of capacitive dermatosis; The beauty of traditional Chinese medicine pays attention to the whole, which closely connects the face with viscera, meridians and qi and blood. The methods of oral administration and external application of traditional Chinese medicine, acupuncture, massage, qigong and dietotherapy all embody the viewpoint of seeking beauty by scheduling, which makes the essence and qi smooth, simple, safe and reliable, and has a wide and lasting effect.

⑵ TCM beauty has a long history, and the rich practical essence will provide effective natural medicines and natural methods for modern TCM beauty and world beauty.

⑶ TCM cosmetology is attached to TCM and develops with the development of TCM, so it has a solid theoretical foundation. Huangdi Neijing is the source of TCM theory, and it also lays a theoretical foundation for the formation and development of TCM cosmetology. The development of basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of cosmetology of Chinese medicine. The aesthetic thoughts provided by China's extensive and profound culture also provide an aesthetic theoretical basis for TCM cosmetology.

⑷ TCM cosmetology examines the causes of diseases that damage beauty with the idea of syndrome differentiation and treatment. Even external health care products that emphasize decoration, such as facial fat and oral fat, also reflect the characteristics of syndrome differentiation and treatment. For example, the face is dark and rough, and Chinese medicine believes that one of the reasons is the invasion of wind evil. Therefore, some cosmetics that moisturize and whiten the face are equipped with wind-dispelling drugs such as Fangfeng and Angelica dahurica, which embodies the characteristics of syndrome differentiation of etiology. Treatment based on syndrome differentiation makes TCM cosmetology more targeted and effective.

Nine. market analysis

As a first-tier city with developed domestic economy, Shanghai's beauty and body building industry is more mature than other cities, with a large number of consumer groups. During the winter vacation, several classmates and I counted the number information of Shanghai beauty and fitness clubs. The analysis data are as follows

Market segmentation: According to the above data analysis, we can see that our business model is scarce in the market, with a large number of blank markets and large profit space.

Beauty Shop Innovation and Entrepreneurship Plan 4 1. The media release plan for the opening of Gong Ming Store is as follows:

Remarks on media delivery form and time

Road sign advertising local consumption visual golden point long-term

Leaflets will be distributed for two months.

One month before the flagship store

Second, the trial arrangement:

1, start time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. The purpose of trial operation: to strengthen the working level of store employees, the connection between posts and the coordination among employees, to be fully familiar with products, services and prices, to be proficient in sales skills, and to fully understand the consumption orientation of local consumers.

3. Trial mode: ○ Use interpersonal relationships to issue trial leaflets. Validity of trial operation: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

○ According to Hengmeiyuan. XX nursing manual, providing corresponding (seasonal and suitable for skin) care, and charging corresponding trial fee.

○ Main customers: friends and relatives.

Three. Arrangement of ribbon-cutting activities on the opening day:

Theme: Lion Dance Celebrates the Opening Ceremony.

Location: Square outside the store, near the store gate.

Commencement date: _ _ _ _ _ (tentative)

Preparatory work:

1. Confirm the list of local guests and media personnel one week in advance and send invitations.

2. Prepare lottery boxes, lottery gifts, fireworks, colored balls, trays, scissors, brooches, sign-in books, pens, stereos and microphones.

3. Set up the podium, sign in, red carpet (at the door of the store), and order flower baskets.

4. Hang the red banner of the opening ceremony of Shiyan Store at the entrance of the store.

5. Contact to confirm the opening of Lion Dance-II.

6. Book a lunch banquet at the nearest restaurant.

Beauty Shop Innovation and Entrepreneurship Plan 5 Entrepreneurship Background

Pets are becoming a new type of residents in China. With more and more people owning pets, the pet economy has attracted more and more attention. According to incomplete statistics, the pet market dominated by purebred dogs and cats is growing at an annual rate of more than 20%. "Making money by keeping pets" and "serving pets-making money for pets" constitute a huge industrial chain of pet economy. Today, the big cake of pet economy is far from settled. It involves all aspects of pets and will become a new "gold rush" with booming business opportunities.

According to statistics, Beijingers spend 20 million yuan on pets every year, while Shanghainese spend as much as 600 million yuan on pets every year. Around pet fashion, medical care, clothing, trusteeship, dog clubs, competitions, media and the Internet are forming a professional field. At present, the number of employees in the pet industry in China has reached one million. Like many emerging industries, the pet industry is increasingly showing its prosperity with a dynamic and ever-changing attitude.

Now all kinds of pet-themed activities can be described as blooming everywhere. With the upsurge of pet economy, fresh "business opportunities" related to pets emerge one after another. Even in the United States where the pet economy is prevalent, the pet industry is still full of unexplored business opportunities. In Sweden, even 57% of dog owners have purchased pet insurance. It can be said that in the pet industry, there are only things you can't think of and nothing you can't sell. Through the analysis of the business characteristics, marketing methods and the latest business opportunities of this industry, Science Investment tells you which pet investment fields are most worthy of intervention at present, how to cut into this industry faster, and what business opportunities you have not thought of. I hope that when the pie in this industry still exudes charming sweetness, you can grab the best and sweetest one faster.

The word "pet" appeared late in China, but it developed rapidly. As cats, dogs, birds and other animals, they are not only playthings of breeders, but also "brothers", "spouses" and "children" of breeders. They have put on "human" clothes and enjoyed the same life as "human".

They not only circulate in the market as commodities, but also gradually become a large consumer group. They need daily necessities, housing, partners, etc. They are also the leaders of fashion trends and need beauty, personalized design, photography and so on. They are also born and died, so they have to deal with the aftermath. And they are animals after all, and they will not produce these things after all. This requires us humans to serve them and fulfill their dreams.

Project introduction

* * Limited liability company is a joint-stock ownership company, and many people share in raising funds, which reduces the risk of individual investment. The company is located in Beijing, born with the gradual increase of local consumption, close to the high-consumption crowd, and has a good customer base.

Service organizations include: pet supplies, pet grooming, pet sales, pet medical treatment, pet domestication, pet foster care, pet adoption, pet marriage, pet photography, pet funeral and so on.

We have also set up an internship base for pet doctors and a training institution for pet beauticians, focusing on cultivating young talents of the company.

There are not only physical stores, but also online stores on major websites. Pet supplies online store: online stores don't need to pay the store cost, which can save a lot of money. At present, many pets' clothes and food can be purchased online.

Sideline: pet foster care, pet dating and marriage, dog wedding, pet rental: many people like pets, but they are too busy at work or have limited family space to realize their desire to have a dog. Opening a pet rental will make such people addicted to pets.

The so-called pet grooming is not just to bathe pets, but to cover up the lack of body shape and add beauty to pets through top-notch hairdressing products and exquisite pruning techniques. The beauty of modern pets is more characteristic of the times. First of all, ordinary pets are considered as one of the components of a family. Taking a pet to a pet beauty salon is as important as the hostess going to a hair salon. Pet grooming has become very professional, so pet owners are as cautious in choosing pet groomers as they are in choosing their own hairdressers.

target customer

After the analysis and discussion of our group, it is decided that the target customers of pet grooming are upper-middle-income citizens aged 20-40, empty nesters with independent children, high-income white-collar workers and urban gold collars. They prefer to keep high-grade pets, so they also have high requirements for related pet grooming, and we have also included them in our important target customers.

Target customer characteristics:

1, the income is higher.

2. Strong purchasing power

Opponent analysis

Although there are many pet shops in specialty stores, as far as the pet beauty system is concerned, there is no large-scale service brand. Looking at the whole pet grooming industry, no matter trade associations or social news media, so far, no selection activities have been organized for pet grooming operations, and because the scale of the pet grooming industry is very large, there are no recognized industry brands in the market (there are some industry brands in the industry).

corporate philosophy

Business philosophy: harmonious development, substantial expansion of the market, integrity and win-win.

Happiness and freedom are always the yearning of dogs.

Service concept: infinite love, service "five hearts" service forever-careful, careful and intimate service, make your love comfortable and reassure you.

Mission: Let your pet feel at ease. Pets are the darling and service is the highest.

Company Style: Dedicated to provide a safe and comfortable environment for your pet.

Cultural concept: caring for small animals, caring for nature and making life better.

Market evaluation:

With the development of social economy and the acceleration of urbanization, the problems of family independence, personality and population aging of urban residents have become increasingly prominent. Pet breeding has become a new bright spot of urban residents' consumption, and pet service has become an integral part of urban economy.

According to relevant data. As far as pet food market is concerned. From 2000 to 2005, the sales of pet food market increased by 19%. And this low-tech product is suitable for developing countries. China's share in this market is still very small.

With the continuous improvement of living standards in China, keeping pets has become a part of the life of more and more urbanites, and the pet consumption in China has also formed a scale with great potential.

At present, the market potential of China's pet economy is at least 654.38+0.5 billion yuan, and it is growing rapidly. With the increase of the number of pets, the pet industry in China will also take a new step.

In recent years, the number of pets has been increasing, and Beijing, Shanghai, Guangzhou, Chongqing and Chengdu are called "the top five pet cities in China".

According to relevant data, there are more than 500,000 pet dogs in Beijing. There are about 700,000 pet dogs in Shanghai, which is still growing at an annual rate of 8%.

It is estimated that the number of pets will increase five times in the next five years, and the market potential of pet economy will reach at least 75 billion yuan. The pet economy is forming a new industrial economy.

With the emergence of urban Dink families and the increase of empty nest among the elderly. Keeping pets at home has become a consumption fashion.

At present, Asia has become the largest production and export base of pet products in the world. Since 1990s, China has become one of the countries with the fastest growth in the output of pet products in the world, and the demand for pets in all aspects is increasing at an annual rate of 15%. This has brought huge market and huge profits to the investment and operators of pet shops, and pet consumption is gestating huge business opportunities.

Shanghai Market-South Market

Consumers in the south will pay more attention to quality and brand rather than price. Shopping environment and service are also extremely important "assessment" indicators. I prefer to try new products. The wholesale market is relatively small, and chain stores are not the same climate, but there are many high-end boutiques.

More brands will set up headquarters or offices in Shanghai market, similar to the market situation of clothing and cosmetics.

Similar to the consumption habits of the southern market as a whole, southern consumers shop online more, and quite a few people are keen on online purchasing.

Producer concentration area (south)

Jiangsu, Zhejiang and Shanghai are mainly textiles. The main products are: pet toys, nest pads, dry food and wet food.

The leather in Wenzhou area is developed, which drives pets to chew chewing gum snacks.

Guangzhou is the main production and processing base of toys and clothing.

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