What are the creative principles of Coca-Cola advertising in 2020?

In order to promote the new formula of diet coke, Coca-Cola shot a 15-second advertisement short film, which made Wang Xingren and the cat start a "Is diet coke the best coke in the world?" ",seemingly tit-for-tat problem was embarrassed by the two protagonists, which is very interesting.

The interesting thing about advertisements is that they will throw out questions that have been discussed for a long time to arouse people's thinking, while the debate between Wang Xingren and cats is very similar to the discussion about the taste of products in public life. Finally, the advertising is based on "taste first, then talk", which guides people not to draw conclusions easily, but to draw conclusions after drinking Coca-Cola's brand-new diet coke, which lays the groundwork for product marketing.

It can be said that this short advertisement of 15 second explains the charm of brand marketing-making products sell better. This also makes people want to take the initiative to buy a new bottle of Coca-Cola, in order to answer the question at the beginning of the article, "Is Coca-Cola the best cola in the world?" "the problem.

For the brand, it has achieved the marketing purpose of letting users see advertisements and generate purchase ideas, helping the brand to spread more widely. It doesn't seem so important whether Coca-Cola is the best cola in users' minds.

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Coca-Cola's marketing has always been a textbook level in the industry. Many of its advertisements have not been forgotten by consumers with the passage of time, and even become classic and amazing.

Coca-Cola's classic advertisements are numerous and representative. One is Coca-Cola's advertising creativity inspired by streamers, and the other is the bottle advertisement that Coca-Cola has been exporting.

1. Creative advertisement inspired by "Red Ribbon"

It can be said that in recent years, Coca-Cola's red ribbon creativity has been deeply rooted in people's hearts, and it has become a highly recognizable brand symbol and a source of inspiration for brand advertising creation. In advertising, the red streamer can be a road sign, a gesture to convey a peaceful and happy atmosphere, or a link between the brand and users.

road sign

In order to prove the brand's environmental awareness and show corporate social responsibility, Coca-Cola promised to recycle 100% of its products in 2025, realizing the brand's environmental recycling economy, and launched an outdoor recyclable billboard.

Long billboards and flexible "fingers" indicate the location of Coca-Cola recyclable trash cans to users, attracting people's attention and conveying the environmental protection concept of Coca-Cola's sustainable development.