Discrimination slogan

As a commodity sales industry, various marketing methods can be described as endless. On August 24, there was such a news: the slogan on the packaging of a coffee brand product was accused of discriminating against women in the workplace. Netizens have been talking about this, and many people agree. Relevant personnel said that they would improve their products in the face of controversy and cancel the use of copywriting.

In fact, the original intention of copywriting is that women are too busy to spend time with their children, hoping to take time out to spend more time with their children. Even if this is the original intention, but in the face of this huge consumer group in the market, everyone's starting point and conception point are different, which leads to different interpretations, and even has a negative impact on enterprises, making them fall into the center of public opinion and become a tool for netizens to criticize.

Then, in the face of such a case, how to put an end to the frequent chaos of marketing copywriting? A good marketing copy is not only conducive to product development, but also increases people's desire to buy, gain some people's goodwill and increase brand influence. The purpose of advertising is to let people know widely that if there is a mistake in marketing, it will have a certain impact on the sales of products, and it is very likely to cause public outrage. Such events often ferment quickly on the Internet. After finding the problem, the merchant should rectify it as soon as possible, calm the public anger and reflect on their own shortcomings to make improvements, so as to minimize the loss of interests as soon as possible.

As a brand for people in the workplace, Peninsula Coffee should understand the demand orientation of consumers. Copywriting can give people strength, or it may make people doubt themselves and have a negative impact. Even the smallest thing should be dealt with in time, and a customer may influence brand public opinion. Undeniably, the power of bad reviews is enormous, but most people in the world are neutral evaluators. In the face of negative public opinion, there is nothing wrong with taking a proactive attitude, but this does not mean that we should respond immediately and hastily. On the contrary, we should establish the archives of current public opinion, analyze the influence scope and duration of public opinion on enterprises or brands, and then deal with public opinion.