What is the name of the advertising image? Where should the banner ad be placed? What does it do? ?

What does the banner picture mean?

Banner images mainly refer to web page navigation images.

Banner Ad. (BannerAd.) is the earliest form of online advertising and the most common form. Banner ads, also known as banner ads, are rectangular bulletin boards that span the web page. When users click on these banners, they can usually be directed to the advertiser's web page.

Introduction:

The size is 480*60 pixels, or 233*30 pixels, generally using image files in GIF format, either static graphics or SWF animated images.

In addition to the ordinary GIF format, the emerging Rich_edia_anner (rich media Banner) can give banners stronger expressiveness and interactive content, but generally requires the support of browser plug-ins (Plug-in) used by users. Banner is generally translated as banner advertising, banner advertising, banner advertising, etc. What is a banner image?

Banner images mainly refer to web page navigation images, which usually reflect the central theme of the website and consist of a background image, LOGO and slogan (or unit).

In the website, the Banner image is in the most conspicuous position, usually in the center of the upper part of the website homepage, occupying about 30% of the space on the current page.

Banner can also be used as an advertising space. Placing advertisements in the most eye-catching positions is also one of the main forms of online advertising. Generally, image files in GIF format are used. Static graphics can also be used. Frame images are spliced ??into animated images. Banner ads that switch regularly can bring more revenue to the website.

Extended information:

Use of banner

:

1. Banner advertising

Banner advertising, Banner advertising (the main form of online advertising, generally using image files in GIF format, you can use static graphics, or you can use multi-frame images to splice into animated images)

2. Banner

Johncarriedourschoolbannerintheparade .John carried our school flag in the parade.

3. Banners

(Used to hang on the streets or in parades, etc.) Banners

Welcoming banners from the balcony. Welcome banners are hung on the balconies.

4. Headline

(On a newspaper) A headline that runs across the entire page.

Reference materials:

——Where should banner ads be placed? What does it do? ?

Also called a banner, it is a picture that expresses the content of a merchant's advertisement. It is placed on the advertiser's page and is the most basic advertising form in Internet advertising. The standard size is 480x60 pixels, generally using image files in GIF and JPG format.

A picture showing the advertiser's content is placed on the advertiser's page, usually 468*60 in size, and often made into animation. Generally no more than 12K.

It can be a banner advertisement on a website page, a flag used in a parade, or a headline in a newspaper or magazine. Banner mainly embodies the central intention and vividly expresses the main emotional thoughts or propaganda center.

When we open the website page, we will see banner pictures with rich colors and different patterns, and their sizes are also different. The design size of the banner is determined by the design specifications of the website itself and the specifications of the advertising images. It can be said that its design specifications have no fixed requirements. Although there are no strict regulations on the design size of banners, based on the analysis of the page specifications of website banner design, the following is the banner advertising position recommended by the editor for you.

Judging from the advertising position on the website page

Ad size in the web page:

1. Top right of the homepage, size 120*60

2. The top bar of the home page, size 468*60

3. The top bar of the home page, the size 760*60

4. The middle bar of the home page, the size 580*60

< p>5. Top banner of the inner page, size 468*60

6. Top banner of the inner page, size 760*60

7. Upper left side of the inner page, size 150*60 or 300 *300

8. Download address page, size 560*60 or 468*60

9. Bottom bar of inner page, size 760*60

10. Float left, size 80*80 or 100*100

11. Float right, size 80*80 or 100*100