Why did __ hotpot become an internet celebrity restaurant?

1. Hot pot has its own addictive properties

Because Sichuan hot pot is heavy on oil, heavy on hemp, and heavy on spicy, and spicy is a naturally addictive taste experience, compared to sweet The addiction of hot pot is stronger, which will make users consume more frequently.

2. It has social attributes

The social attributes of hot pot are unparalleled. Just like the popularity of tea products and crayfish products, hot pot also naturally has strong social attributes. In all product elements Here, social attributes are the primary attributes.

3. High degree of standardization

Among all catering products, hot pot is a product that only requires new ingredients and base ingredients. There is no need for a chef at all and the entire process can be self-service. Service is a catering business that does not rely on the chef's cooking ability.

4. Nationwide broad-spectrum

With the migration of the entire Chinese labor force, hot pot has fully achieved nationwide broad-spectrum. Regarding the consumption of hot pot There is almost no need for user education, and almost everyone can have a clear understanding.