How to achieve efficient soft text marketing?

in the development of internet enterprises, there are many marketing methods, such as live marketing, event marketing, video marketing and service marketing. The marketing method that Baping Society wants to tell you is it, the most popular marketing method at present-soft text marketing. What is soft text marketing? Soft-text marketing is to realize the purpose of product sales mainly by understanding the needs of consumers and using powerful text mode to explain the truth to consumers. Its soft texts are often promoted through major platforms on the Internet. In order to promote corporate brands or products, so as to acquire customers and carry out marketing. For example, WeChat official account, Jane, Weibo, blogs, forums, etc. Generally speaking, soft text marketing is divided into two parts: one is called soft text, and the other is called marketing. Among these numerous marketing methods, soft text marketing is the most cost-saving. Nowadays, there are a lot of commercial information on the Internet, such as product advertisements, corporate propaganda, investment promotion advertisements and so on, and almost all major websites are full of all kinds of information. Information that can't attract people's attention is almost collectively referred to as "junk information". Only by doing a good job in soft text editing can soft text marketing not be overwhelmed by millions of information armies. So what kind of soft text marketing is successful? Ba Ping Society believes that in order to learn soft text marketing, we must first understand three key points: (1) The purpose of soft text marketing is not to train business owners into writing masters, nor to turn business managers into copywriters. (2) Soft text marketing is not only to highlight the attractiveness of words, but also to establish a brand image and break the psychological defense of consumers. (3) Soft-text marketing should grasp the overall situation and details, and make a planning arrangement for the whole article, which can effectively control the brand promotion, brand image building, creative income, crisis public relations and other links. In addition, Ba Ping Society pointed out that in order to carry out efficient soft text marketing, it is necessary to understand the means of its planning, and these means are as follows. Xiaobian will share them with you here: First, soft text typesetting and high-quality soft text marketing, the layout of its full text is orderly and very rigorous, and the effect of combining pictures and texts is used to achieve the role of publicity. And the content of the soft text should be consistent with the picture. For example, you are promoting a certain lipstick and don't match it with a picture of a mask. Although it is the same brand, it will give readers a sense of confusion and think that you are unprofessional. Maybe your words have achieved the propaganda effect and aroused readers' curiosity, but only one picture is missing, so it is difficult to be convincing and fail to achieve the purpose of soft text marketing. Of course, your soft content can also be used to plan and publicize your products. For example, if you quote other people's words, you can start with the words "according to so-and-so experts" and "so-and-so entrepreneurs think", which is more convincing. Second, the content of soft articles highlights "incurable diseases" Soft article marketing mainly lies in its content. If you want to attract visitors, you should highlight its "incurable diseases" when editing. The so-called "intractable diseases" refer to pain, difficulty and heat. Among them, the pain point is to hit the needs of visitors and stimulate the desire to buy products. For example, "All goods in Furniture City are half price! Half price! You can get a movie ticket for free when you come "; Hot spots refer to fresh hot events, which are time-sensitive, such as "Trichloro milk powder incident" and "WeChat in South Korea". The difficulty refers to something that is more questionable or questionable, or an event, for example, "Will this mask turn white after application?" . Third, advertising is indispensable to the efficient and natural implantation of advertising content soft text marketing. However, a high-quality soft article can naturally be implanted with advertisements without being offensive. The key is to highlight its "soft" word. After reading this article, visitors think that your soft article can not only get useful information, but also know your product promotion, but they don't dislike your article, which proves that you have successfully "bewitched" its heart. Of course, when we edit the soft text, we need to plan the purpose and content of its advertising. Generally speaking, the best time to place advertisements is in the middle paragraphs of soft articles, so that even if others don't finish reading your soft articles, they can know the brand or product you are promoting. In this way, it is one step closer to successful marketing. In the era of internet information development, soft text information is very large, and enterprises must know how to choose correct and efficient marketing methods if they want to do brand marketing well. Baping Society will show you the maze, and adopting soft text marketing is the best way.