How to truly implement the construction of enterprise culture

1, let the material culture come alive

How to make corporate culture "real" may be a concern of everyone engaged in corporate culture work, but corporate culture is a systematic project. A corporate culture with individual characteristics is like a large processing plant and a production workshop. For example, a food enterprise is an enterprise with excellent cultural characteristics, and everyone who enters this enterprise is like a raw material. And these raw materials also have their own personality characteristics. As an enterprise with a unique corporate culture, from the moment the laborer walks into the gate, he will feel your corporate culture, the architectural features of the enterprise, the overall image of the first receptionist who received him, and the overall layout and decoration of the office building will enter his brain like a movie, which can be used as a preliminary corporate culture impression class for systematic planning. At this time, he was deeply impressed by the attitude and methods of the employees and managers of the administrative personnel department who had contact with him. If a certain corporate culture characteristic is formed, that is, the overall appearance of employees and the explanation of the company by administrative personnel are all very intuitive educational courses, which will affect the work and life of an employee for a long time, such as employee induction training. This is a very injecting education system, and it is also something that employees are eager to know when entering a new environment. This content is designed. After completing their education, employees will enter the company's living environment, such as canteens, dormitories, cultural bulletin boards, etc., which can convey corporate culture. These carriers are the best carriers for them to accept corporate culture, because anyone's first impression in a new environment is the most important part, just like the first meeting between a girl and a young man, this impression may determine their life. Therefore, corporate culture is not "real", but the business owner is looking at her with a "virtual" eye, and then she will be ridiculously "virtual". "Virtual" is too much for you to accept.

2. Let the spirit of culture.

In addition to the above impressions of the hard environment, that is, material education, spiritual education of corporate culture is very important, which involves the change of people's mental model, just like a worker who sees a banana peel in a factory, is he noncommittal or bent down to pick it up and put it in the trash can, and how many people in the company can do this? If less than 20% of people do it through the survey, it means that the corporate culture has not been put in place, because this 20%. If through the investigation, more than 80% of the company's personnel have done it, which shows that the cultural work of this enterprise has been done very well. And this 80% proportion data is the test data of corporate culture. Of course, it is not only this basic behavior, such as the quality code of conduct of Zhuhai Yuanlang Food Company, which requires every employee to be a quality inspector and treat quality equally. After this concept penetrated 17 years, the old employees in the workshop have formed a habitual behavior, and every old employee can resist products that do not meet the quality standards. It is said that once the standard of a batch of oils and fats purchased by the purchasing department was a little low, the workers in the production workshop felt that it was obviously inappropriate to make egg rolls. After reporting it to the quality inspector, they asked to stop production immediately and replace the qualified powder slurry in the blending room. Being a workshop employee can have such courage, which is actually the infiltration of Yuen Long's quality concept, because without good raw materials, there is no good quality. This behavior is actually the result of the infiltration of corporate culture ideas. Will an ordinary employee in an ordinary enterprise have such a sense of ownership? Without accumulation, employees would not be so responsible.

If an enterprise implements the above methods and rules, the corporate culture will change from "virtual" to "real". Stick to it year after year and the corporate culture will be evergreen.