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Take you to learn about COFCO Heilongjiang Brewing Co., Ltd.
COFCO Heilongjiang Brewing Co., Ltd. is a wholly-owned liquor company of COFCO Group (the only wholly-owned liquor company in the liquor sector of COFCO Group). The brewery is located in the birthplace of Jin Dynasty Royal Liquor with more than 800 years of brewing history. —Zhaodong City in the middle of the Songnen Plain.
COFCO Brewing has inherited a century-old large-scale solid-state fermentation cellar and ancient wine-making methods handed down from the Jin Dynasty. In 1943, it founded the "Wangjia Shaoguo" business name, which was state-owned in 1949 and acquired by China Resources Group in 2002. In 2005, it was merged into COFCO Group and changed its name to COFCO Heilongjiang Brewing Co., Ltd. (COFCO Brewing for short).
? Songnen Plain at 45 degrees north latitude
? The world’s granary, limited raw grain origin
Good grain makes good wine, COFCO winemaking raw materials are selected from COFCO Group’s high quality High-quality ecological organic food from grain-producing areas. COFCO Brewery selects the finest ecological and organic grains produced on the Songnen Plain, China's granary at 45 degrees north latitude.
? The main raw material of China's strong-flavor liquor is grain. For the same raw material, the variety and quality of the liquor will be very different. , rice and other raw materials are carefully brewed, and the wine aroma is naturally rich and elegant.
Relying on COFCO Group’s unparalleled natural advantages in grain production areas, the grain used for winemaking is more sophisticated and refined, ensuring that every drop of COFCO liquor contains unlimited natural power and noble quality.
Real food and good wine, with safe quality, you can drink with confidence
National standard testing and COFCO random inspections build double red lines for quality and safety. As an enterprise directly under the central government, COFCO has always had quality and safety as its red line. Inviolable. COFCO Group has formulated systems such as the "Food Safety Management System" and "Guidelines for the Investigation and Management of Potential Food Safety Hazards". In addition to national standard testing, COFCO Group's food safety department has set up a special quality sampling inspection system, and the group's quality inspectors randomly purchase products from the market. Random inspections are conducted to consolidate the red line of quality and safety with double assurance.
COFCO Brewing revitalizes the ancient wine brewing technology of the Jin Dynasty
? Time creates classics, just to create a bottle of good wine with rich aroma, sweetness and palatability, and long aftertaste. COFCO Brewery is located in Zhaodong City, Heilongjiang Province, one of the three largest "cold black soils" in the world. The local climate is mild and has a rich microbiome necessary for winemaking. COFCO's winemaking follows the ancient winemaking method passed down from the Jin Dynasty. It has been domesticated with fresh oxygen-rich air, ecological raw grains, aged koji, and pit mud, allowing hundreds of millions of beneficial microbial flora to continue active fermentation in the ecological pits passed down from generation to generation. Time creates classics. In the long brewing process, each round of newly input grains and old grains blend with each other to create aroma. After many years of cellaring, a bottle of good wine can be created with a rich aroma, sweetness, and long aftertaste. The Zhaodong area of ??Heilongjiang has a wine-making history of more than 800 years. In the eighth year of Jin Taizong's Tianhui (1130), in commemoration of the old wolf king Jin Taizu Aguda, "King Zhaoji achieved this, so he established it as a state" and called it Zhaozhou (today's Zhaodong). Many skilled craftsmen and brewing masters have been produced, and the exquisite craftsmanship and technology have reached the level of perfection. The positive energy of central enterprises has pushed mid-to-high-end liquor into an era that is close to the people.
? COFCO Brewery refuses huge profits and is determined to surpass the same level of liquor at the same price, so that the cost-effectiveness of liquor can be returned to a reasonable level. At the same price, you can drink better wine! Promote mid-to-high-end liquor to truly enter the people-friendly era. Adhering to the COFCO Group’s philosophy of “loyalty to the national economy and good for the people’s livelihood”, COFCO Brewing has revitalized famous liquor brands such as “Zhongliang”, “Dongfangchun” and “Laogufang” with glorious histories in accordance with the brand deployment of the liquor segment of COFCO Group to accelerate the development of people’s livelihood. The liquor strategy was implemented and the national market layout was deepened.
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