High-quality party building promotes high-quality development of banks

The centenary journey has been magnificent, and the centenary beginning will last forever. Under the requirements of high-quality economic and social development, how to give full play to the vital role of financial work and activate high-quality development has become a major issue facing financial institutions. In this context, all walks of life are competing for innovative services.

Industry insiders believe that one of the biggest changes in the physical field of financial services in the past few years is that in addition to traditional financial institutions such as banks, consumer finance companies, as new financial institutions, have gradually developed into financial institutions since the launch of the pilot program. The deep-seated driving force of service sinking has given its own answers in broadening the boundaries of financial services to the real economy.

Promote equal consumption rights: put the concept of inclusive development into practice

The consumer finance industry has gone through nearly 11 years since the pilot, and has experienced from small to large. Transition from extensive development to standardized management. After years of practice and development, the role of consumer finance in promoting people’s livelihood and entities has been obvious.

In recent years, with the continuous promotion of policies and the rapid development of the Internet, Bank of China’s consumer finance has continuously improved its customer coverage and popularity, effectively meeting the financial needs of blue-collar workers, working-class people, and people in third- and fourth-tier cities and below. Serve demand, promote consumption equality, practice the concept of all-encompassing development, and provide strong support for economic growth and employment promotion. Among them, inclusive products represented by "Entertainment Loan", "Joy Loan", "Owner Loan" and "Salary Loan" enable borrowers to conveniently obtain corresponding financial services based on their personal characteristics and loan purposes, in a timely and effective manner. to meet consumer needs.

According to Bank of China Consumer Finance, adhering to the concept of “building a high-quality consumer finance company in the new era”, Bank of China has currently established 27 regional centers, with online and offline businesses covering approximately 400 cities and 900 counties across the country. The coverage and accessibility of consumer financial services have been greatly improved.

“With the development of big data, artificial intelligence and cloud computing, the integration of digital technology and financial services is accelerating. Relying on the use of new technologies such as consumption scenarios and big data, Bank of China is committed to accurate customer acquisition, accurate Risk control and precise operation. By building a stable and advanced 'new generation' consumer finance technology system, we will form a closed loop of scenario-based marketing services for customers, active customers, and retained customers, and inject technological elements into the entire business process and various fields to bring benefits to customers. to achieve a faster and more efficient digital service experience,” Bank of China Consumer Finance added.

Deepening the study of party history: consolidating the foundation of grassroots party building

Taking inclusive finance as its own responsibility and constantly fulfilling the responsibilities of a state-owned licensed consumer finance company are the reasons why Bank of China Consumer Finance has always adhered to party building and Manage the development goals of two-way integration.

In addition, BOC Consumer Finance carried out a series of connotative and distinctive celebration activities based on actual conditions, organized and prepared "Party Secretary Lectures on the Party", reviewed the oath of joining the Party, and commended "Two Priorities and One Priority" , visit local revolutionary memorial halls and historical records museums, organize party history knowledge competitions and other activities to guide cadres and employees to further enhance their political awareness. The ideological and action consciousness of loving the party, the country, and socialism can better unite and promote the high quality of the company.

Practice social responsibilities: effectively protect consumer rights and interests

It must be mentioned that party building activates the vitality of financial institutions, not only in the development of the main business, but also in the social development on the fulfillment of responsibilities.

At present, the importance of protecting the rights and interests of financial consumers has become increasingly prominent.

The "Implementation Measures of the People's Bank of China for the Protection of Financial Consumer Rights and Interests" revised by the People's Bank of China (People's Bank of China Order [2020] No. 5, hereinafter referred to as the "Measures") has been officially implemented since November 1 last year. implementation. As the "top-level design" for the protection of financial consumers' rights and interests, the "Measures" listed "inclusive finance"

After in-depth research, employees of Bank of China's consumer financial institutions conducted in-depth research on communities, elderly parks, elderly activity centers, and business acceptance points. Nearby nursing homes conduct on-site publicity, focusing on knowledge such as "personal information protection, telecommunications fraud, financial fraud, and health care fraud" that are easily involved by elderly consumers. They ask, answer, and interact on-site to help the elderly continuously enhance their awareness of protection and security. During the Consumer Rights Education Promotion Week, more than 19,900 online and offline promotional materials were released, a total of 164 online media promotions were conducted, and the activities reached 475,600 consumers. According to media big data statistics, the average potential audience was approximately 37.099 million.

It is understood that in terms of fulfilling social responsibilities, BOC Consumer Finance also launched various profit-sharing policies to customers during the 2020 epidemic. In accordance with the requirements of five ministries and commissions including the People's Bank of China and the China Banking and Insurance Regulatory Commission, tens of thousands of customers and merchants affected by the epidemic and in compliance with policy requirements will be provided with measures such as deferral of repayment and reduction of interest rates. We will also provide special support to consumers in Hubei by setting a grace period, no penalty interest, and reasonable arrangements for overdue payments. Related questions and answers: