Milk Tea Shop Business Plan

1. Project introduction: Our store is an entrepreneurial project with low capital investment, wide consumer base, fast cost recovery and a very easy-to-find storefront. Generally, in addition to retaining about 3 months of store rent, labor and daily expenses In addition, the operation and management of a milk tea shop does not require much working capital, making it very suitable for small-scale self-employment. The name of our store is "Tea Story", which is easy to remember and can be remembered quickly. Our goal is to attract customers with unique features that ordinary milk tea shops do not have and obtain large profits. It will take one year to build the reputation of "Tea Story", establish the brand effect and accumulate funds. After passing the investigation and pilot, we will expand the operation. Go to other markets to gain greater benefits. Through continuous reform and gradual improvement in the operation process, we have formed a reputation, expanded our market share, and formed a chain of "Tea Story" milk tea shops.

Plan Summary

1. Project Introduction

2. Industry Analysis

3. Product and Service Introduction

4. Store location selection

5. Decoration and equipment purchase

6. Human resource planning

7. Market analysis and forecast, competitor analysis and store characteristics .

8. Marketing Strategy

9. Financial Requirements and Applications

10. Risks and Risk Management

11. Medium and Long-term Planning

2. Industry Analysis

Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are extremely Big, but the competition in the milk tea shop industry is also fierce. We must make unique features to not be eliminated and to stand out in the industry. At present, most milk tea shops have the same taste, so if we want to do well, we must innovate, such as adding new flavors and using unique and interesting cups to refresh customers. At the same time, attention should be paid to the hygiene of the milk tea shop, so that customers will have a clean and fresh feeling as soon as they enter the milk tea shop.

Regarding product pricing, we will set different prices according to different flavors, generally around 3.5 yuan, which is the same as the average market price. We take product competitive advantages and seize market share with product quality and features.

Due to the large number of similar stores, it is difficult to enter the industry, and most customers have a habitual consumption mentality, making it difficult to gain a competitive advantage in the industry. Therefore, we will obtain a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.

3. Introduction to products and services

Our store mainly operates various coffees and milk teas. In addition, in order to meet the consumption needs of customers, it also operates double-skinned milk, shaved ice, milkshakes, and various other products. Juices and drinks and various snacks, such as various flavors of melon seeds and grilled wings. In order to attract customers, our store will continuously try to develop new types of milk tea. The new type of milk tea will become this week's recommended drink and will be sold at a special price in the first two days of launch. If the response is good, it will become our specialty product. In order not to be surpassed due to imitation, we will continue to introduce new products, holiday products and anniversary products. For example, on Valentine's Day: milk tea for couples is launched, and on Singles' Day: milk tea for singles is launched. Continuously attracting customers because of its characteristics, making customers deeply impressed by the store, and gradually forming a reputation, becoming an intangible brand asset of the enterprise.

In addition, it can be operated by combining seasoning technology with the requirements of bartending technology. This is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearls). The taste of milk tea made with different water is very different. Did you use tap water? Or mineral water? Or mountain spring water? seawater? Filter water? This is completely different. Although mountain spring water is expensive, it only has good taste and good products to attract repeat customers. The same goes for ice. The ice making process will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the staff must truly learn the milk tea technology.

Basically, you need to understand: 1. Learn to taste milk tea; 2. Raw material ingredient formula; 3. Seasoning amount and time; 4. Equipment application and seasoning heat; 5. Seasoning techniques; 6. Milk tea preservation; 7. Milk tea packaging requirements; 8. Changes in milk tea include variety and quality changes, such as latte art.

4. Store location selection

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, then No one will "travel thousands of miles" to drink a cup of milk tea from you. Bustling areas are the best choice. This is something that does not need to be considered, but the high cost in busy areas has to be considered. Therefore, you need to choose a location based on your own investment capacity and competitiveness. You need to see the current store situation and estimate future development. It is necessary to evaluate the consumption level of shops. It is not suitable to invest heavily in places with low consumption; similarly, it is not suitable to invest low in places with high consumption. You should also consider whether there are peers nearby or nearby, what the price and quality are, and if there is no competition for the shop you are looking for now, whether there may be competitors in the future, etc. Especially for investors like us who are short of funds, the store location will be determined based on the data "the rent of the shop opposite should not exceed 15% of the average minimum turnover" in the profit and loss calculation. The location around the school is very good. There are many students and there will be more consumption. In addition, I would like to add that most of the customers who buy milk tea are women, so if you are a girl, especially a place with many young girls, it is undoubtedly a good place.

5. Decoration and equipment purchase

Decoration is designed and decorated according to the investment amount, consumption level and product matching. The decoration style should be roughly in line with consumption capacity, and appear comfortable, hygienic, simple and generous. In particular, in view of the concepts of young people, the design should be more distinctive so that young people like it. Pay special attention to the flow design of the bar. The program should be designed according to product needs and equipment configuration. While the operation is smooth, the space required for product advancement and equipment addition should be considered as much as possible. This also includes the layout of hydropower and hydropower requirements.

Equipment is purchased on a product menu basis. Good and high-quality equipment can produce more high-quality products and improve speed and efficiency. The store equipment must be compatible with the store's water, electricity and water supply. Especially if the store is in a small pedestrian area, consider finding another kitchen to coordinate the equipment. The following equipment is generally used to make milk tea:

1. Sealing machine

It has a counter and is usually sold in stores that sell cooking machinery and sealing equipment. Each time a mouth is sealed, The counter will record a number, regardless of whether the power is turned on or not. This is a mechanical counting. Pay attention when purchasing a sealing machine. Find a cup and try sealing it. Adjust the temperature to about 170 degrees, press it for about one second, take it out to see if it is sealed; squeeze it a little harder to see if the seal is strong. Is it strong? Are there any weak seals or small holes for air leakage? Also pay attention to see whether the sealing film is cut neatly and not cut off, that is, whether the upper and lower molds are flat and the blades are not sharp.

2. Sealing film

Generally, places that sell sealing machines will sell them as accessories. When purchasing, you should pay attention to the fact that the sealing film should not be too thick. If it is too thick, it will easily fail to seal, and the insertion It will be difficult to break the straw when inserting it. If you use too much force, you will either break the straw, drop the milk tea to the ground, or accidentally break the cup. Considering the materials used, those that are too thick are generally not good materials as they will be very brittle and will cause a big crack when inserted.

3. Freezer

Generally, you buy a double-compartment freezer, half of which is refrigerated and half of which is frozen.

4. Cups

They are sold in stores that sell plastic products, plastic bags, etc. Stores that sell sealing machines also sell them as accessories, usually 2,000 pieces per box, not just . The prices of cups are not much different, but the quality is quite different. Moreover, cups are very important. You must visit several stores and choose carefully. When purchasing, you should first look at the thickness of the material. If it is too soft, the milk tea will be pinched out if you hold it hard, and you will not be able to hold it if you don't use hard force. It is best to feel it with a glass of water at home, and then hold it in your hand when buying to see if it is thick enough.

And the most important point is: the strength of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use the ingredients evenly so that when the milk tea is filled, use the rim of the cup to prevent it from spilling. Cups that are too thin and have too soft rims will greatly ruin the customer's mood. Besides doubting the quality of the cup, they will also doubt the quality of the milk tea.

As for cups for consumption in stores, you can try to visit as many stores as possible and choose unique and novel cups with amazing works. Moreover, there can be many styles, and the quantity of each style Don't buy too much, as this will make people curious.

5. Straws

They are sold in stores that sell plastic products, plastic bags, cups, etc. A large pack contains a total of 5,000 pieces, and each large pack contains small packs of 100 pieces. You can buy several small packs, but they will be more expensive. When purchasing, you should mainly pay attention to the thickness of the material, which should not be too soft. If you choose a sealing film that is too thick and a straw that is too soft, your customers will be embarrassed by it. When purchasing, take the tip of the straw and press it on your finger. If your hand does not feel much pain but the tip of the straw is already bent, it means it is too soft. The shape of the straw should be unique, and you can use types that others don’t commonly use or dare not use.

6. Blender

The Sibelo brand is better. Regardless of the materials or running time, they are better than those of other messy brands such as Joyoung, and the price is not expensive. It is best to buy this product in a large shopping mall, as the after-sales service is better.

7. Water dispenser

In order to save costs, we can choose a desktop type. Since the main component of the water dispenser is a heater, there is no need to buy a brand-name one. We just need to pay attention to the fact that the inner tank is made of stainless steel and does not hold too little water at a time. In winter, when a lot of hot water is needed, you can make another device to solve the problem.

8. Containers

Sugar, milk tea powder, creamer, pearls, etc. all need suitable containers to hold them. You can buy these according to your own preferences, but be careful. Yes, these containers must have lids. Firstly, it is more hygienic. Secondly, in hot or rainy days, the raw materials are easy to clump or melt. It is better to cover the lids when not in use, such as crisper boxes, spice boxes, etc. Not a bad choice.

6. Human Resources Planning

With the development of society today, people have become the most precious resources. This is determined by people’s initiative and creativity. Enterprises must manage this well. resources and follow scientific principles and methods.

Based on the different advantages and strengths of each person, we have arranged the personnel of our store as follows: Duan Tiansen, store manager, is responsible for the procurement of raw materials, ensuring the quality of raw material procurement, controlling inventory, and ensuring the store. normal operations without accumulating too much funds. Wu Tao is very thoughtful and flexible. He is responsible for the trial and development of new milk teas, ensuring that a new product is launched every week. Xie Wei is cautious, careful and responsible for financial work, counting income and controlling expenses. Ma Yuan is diligent, deft, bold and careful. He is responsible for product operation management, that is, the preparation of milk tea, ensuring the speed of operation, and serving customers.

After one year, when the store's business is booming or the store is expanding, some experienced talents will be recruited. Be careful, you would rather be stupid than too smart, because it is easy to be too smart. Go against the grain, in terms of recruitment, in order to avoid too many property disputes in the future, try to avoid recruiting relatives and friends.

7. Market Analysis and Forecast, Competitor Analysis and Our Store Features

The demand is at a relatively high stage at present and will have a growing trend in the future. At this stage, most of the competitors have no distinctive features, and a few distinctive companies have not promoted them. Therefore, if the company wants to occupy a certain market position after entering the market, it must strive to create characteristics and attract people in a unique way. During the business process, you should pay attention to the products and services of your peers. If there are good profits, you should learn from them in a timely manner.

8. Marketing Strategy

1. Advertising

In order to increase the visibility of the company, we will let customers know about "Tea Story" through flyers. At the entrance of the store, we There will be posters etc. to inform about the recent launch of new products and recent promotional activities. Store signs use conspicuous and eye-catching colors and styles. After accumulating a certain amount of funds in the later stage, you can also invest in advertisements in newspapers, radio, television, Internet, etc. In addition, all staff must wear store uniforms.

2. Promotion plan

A. Membership is 25 yuan per person. It is free for one-time consumption of 20 yuan or more. Members can get 10% off by using their membership card, and members Receive blessings and gifts from our store on your birthday.

B. Use unique and novel cups and straws to give people a refreshing feeling.

C. Use cups and straws for couples. When couples come, you can recommend couples’ packages and give them gifts.

D. Launch special holiday products and activities during various festivals to attract customers.

E. Send small gifts when one-time consumption reaches 15 yuan. Sometimes you can send a specially customized T-shirt with the name of the store, which not only makes customers happy, but also increases the popularity of the store.

3. Price

There will be a special price two days before each new product is launched, and the rest will be sold at the average market price. In the later stage, when you have your own brand Increase prices appropriately.

4. Team management

Each employee should do his or her own job well. On important matters, the store manager will convene employees to discuss and make decisions.

5. Service

Store staff should do a good job of service, maintain a good mood, be careful and polite to customers, and not lose their temper with customers.

9. Financial needs and application

1. Principles

Use every penny wisely and give full play to the value of every penny.

2. Initial investment

During this period, funds are mainly used for equipment purchase, product raw material purchase, store rent, early publicity, etc. It is expected to cost about RMB 30,000.

A. Sealing machine 400 yuan, freezer 450 yuan, blender 250 yuan, water dispenser 250 yuan, sealing film, cups, straws, various containers 400 yuan

B. Decoration: Including signboards, door walls, etc. 1,000 yuan

C. Business equipment: including membership card production fees, small gift fees, telephones, air conditioners, cash registers and other other equipment, totaling 10,000 yuan

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D. Opening expenses: including registration, opening marketing, staff training, etc. ***15,000 yuan

E. Monthly operation and management costs: about 3,920 yuan (1) Rent: 2,500 yuan ( 2) Water and electricity fee: 120 yuan (3) Telephone and Internet fee: 300 yuan (4) Purchase fee: including transportation equipment usage fee, totaling 1,000 yuan.

The store owner will prepare the cash flow statement and capital profit and loss statement on a monthly basis in the first year of opening the store, and on a quarterly basis in the second and third years.

3. The second phase of investment

At this stage, our "Tea Story" must have a certain degree of popularity, a certain reputation among customers, and a good market share. share and will have good prospects. Our store will be greatly expanded and the quality of our services will be further improved. Its sources of funds are mainly the accumulation of the company's early profits and the introduction of external funds, such as bank credit.

10. Risks and Risk Management

In order to prevent man-made damage and theft, the milk tea shop will try to stay away from people 24 hours a day. Two personnel are arranged to be on duty every night, from 7:30 pm to 7:30 am. After 7:30 am, other owners will take over the care until normal business hours (10:00 am). Our store will invest in insurance as it expands its store or increases its turnover in the future.

Eleven, medium and long-term planning

If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time and dispose of all equipment and facilities if it still loses money within two years. Closure and closure. A year later, if profits are made as expected, the plan is to expand the business area in the next one to two years, install several sets of sofas to create a more comfortable entertainment form, and also have music in the store. If conditions permit, guitar playing and singing can be added. Song mode provides customers with a more comfortable environment. After three years, if the milk tea shop's sales are still stable, consider establishing chain stores in other markets.