What are the characteristics of packaging design?

1, overall unity: the sense of integrity and harmony in packaging design is very important. Whether it is the appearance of the package, the patterns and color matching of various parts, it can't be said to be beautiful alone, but it looks abrupt and has no integrity when put together.

2. Strong practicability: packaging design is not only based on the characteristics of goods, but also based on communication with customers, analysis of products, market demand and positioning of consumer markets.

Packaging design should not only reflect the unique functions of products and the cultural background of enterprises, but also highlight the points of attracting consumer markets.

? 3. Accurate positioning: Different products have corresponding people, and the unique packaging must conform to the purchasing habits of such consumer groups. ?

4. Unique creativity: scientifically and reasonably match beautiful lines and irregular graphics with corresponding words, so as to make the whole package look eye-catching.

5. Information transmission: Information transmission Commodity packaging is the carrier of enterprise information transmission. If there is no effective information after thousands of product packages are made, the packaging design will fail.

The effective area information in product packaging reflects that perfect enterprise information is the basic element of packaging design. Effective product information transmission can make users know the product characteristics and enterprise information at a glance, and only in this way can product packaging play a real role.

6. Embody the packaging function: the three-dimensional modeling of packaging and the plane treatment of all sides should combine functions and materials. The format should first meet the requirements of content protection and use, and at the same time pay attention to the combination of the change of form and the physical and chemical properties of the selected materials.