Experience "How to make a commercially usable and beautiful PPT"

How do you make those beautiful PPTs that cause a stir in many venues? How to make it practical for commercial use is actually not that difficult.

Most people are defeated by their own fear before taking action. Commercial PPT is not as perfect and complicated as you think. The most important thing about commercial use is to be fast and then better! Get the content right first, then polish it up.

I am a designer who has worked for 7 years. I have been exposed to graphic design, web e-commerce design, and corporate brand VI design, including PPT template design and information layout and beautification design.

When I first started doing PPT design 5 years ago, would I have thought that this thing must be very good to meet the standard requirements? In particular, I didn’t know how to sort out the content structure, so I was afraid of making mistakes and didn’t know how to do it well, so I was used to focusing on details. In the end, progress was extremely slow, and I was even criticized and scolded by the leader for this. What happened to me, did I do something wrong?

That is to say, you don’t need to regard the responsibility of PPT design as a big mountain on yourself. No wonder you are overwhelmed and the work is slow and wrong. PPT designers only need to do It is enough to have a good cooperative role. After confirming the content that leaders or partners need to share on stage, they can format and beautify it as best as possible within a certain period of time. For example, I need to share this PPT tonight, and now it is At noon, I only have half a day, so I can do as well as I can first. Remember: do it right first, then do it well! In this way, you will have the confidence in your mind, so you don’t need to panic. You just need to use your true talents at the current stage normally and enjoy the growth and practice.

Later, I will share some basic design aesthetic knowledge.

A. Cover page: An eye-catching large poster with a relevant theme, plus a prominent headline, followed by the sharer’s name, time and place.

B. Navigation table of contents page: Just like the table of contents of a book, on the one hand it serves to facilitate the sharer to have a clear structure of ideas to control the rhythm, and on the other hand it facilitates the audience to understand the basics. There is a psychological expectation for the shared content, which can appease people and stay in their seats to listen to the lecture, preventing the sharer from disappearing in the middle of the lecture, thus leaving more people behind.

C. Subcategory page: The cover information of a separate information chapter serves to distinguish it from the previous information and serves as a reminder that the following information is about to begin.

D. Detailed content page: Here are some specific details of the PPT and the description part of the content.

E. Back cover page: In the tail part, it plays the role of telling the audience/readers who I am, and you can also add brief contact information. Generally, the company brand LOGO and brief slogan information are added, and optionally the company name, contact address, telephone number, etc. are added.

Since the layout content can only be modified by entering the "Slide Master" page, it cannot be operated outside, so there is no need to worry about encountering it during layout design, resulting in inconsistent styles in different layouts. Mastering is basically as simple as ordinary content design methods. Many people don't know this little tool. After doing it a few times, you will fall in love with it and use it often.

After figuring out what content needs to be done, first check and confirm the information with the personnel assigned to the work, and organize relevant information and materials.

Know what content information needs to be designed, what is the sequence of the structure, so as to conform to human behavioral habits, start from the psychology of the audience/reader, and guide people step by step to be interested in listening. , the final deal is reached, the audience is happy and feels rewarded, and the sharer can also achieve his own theme marketing or sharing purpose, achieving a win-win and sustainable outcome for both parties.

Considering how long your PPT sharing time is, and how long it takes to explain something thoroughly and clearly, on the one hand, you need to cooperate with the arrangement or strive for the time you need, and on the other hand, you need to adjust and simplify your sharing content. Be concise and to the point.

In the content display part, it is necessary to decide whether the information can be explained clearly in one page according to the complexity of the information, or whether it should be divided into several pages so that the audience can digest and understand it, so that the rhythm of the theme sharing at the venue can be controlled. Avoid talking for a long time, but most of the audience will not understand, which is a waste of time, and the audience will feel frustrated and uncomfortable, and the sharing effect will be greatly reduced and become very poor. At this time, the speaker’s warm-up coping skills will be tested, and that is another topic.

The information on the PPT page must be concise, so that the audience can basically see it clearly from different positions in the audience, and it is easy to distinguish the primary and secondary relationships of the information and draw emphasis.

You can put the content to be placed on a page first, such as pictures, text, tables, etc., and use strong contrast in size and color to highlight the different hierarchical relationships between the main title, subtitle and detailed content. For example: the main title text must have the largest font size, followed by the subtitle, and then the detailed text content. Some annotation information should be larger or smaller depending on the importance, and is generally the same size as the text size of the detailed content.

The proportion of font sizes will be uniform in all PPT pages. For example, the font size of the subtitle on this page should be repeated on the next page, so that readers can develop habits and easily distinguish and understand the relationship. .

After distinguishing the size of the information, you need to further subdivide the color of the layout to enhance the beauty and vitality of the picture and avoid monotony. But in general, colors, excluding achromatic black, white and gray, are recommended to control the basic color tones within 2 to 3 colors. Choose one as the main color and the others as auxiliary colors. This is easy to control and can be used throughout all PPT pages. Reuse to build and strengthen the recognizability of connections between pages.

Tips: When designing and typesetting, if you have extra time and want to make it more refined and elegant, you can make pure black and pure white slightly grayer, so that they will not be so dazzling. The recommended value is around 20 That’s it. Of course, if you want to further fine-tune 10, then you have to compete for your eye for details. Remember: do it right first, then do it well! That's what matters most.

The PPT page is so big that it is impossible to put too much information, and readers will not be able to see it if there is too much information. This requires careful planning on how to maximize the use of the limited space. , which picture can have the greatest impact?

First, it must be practicality. Practicality requires a strong correlation with the content of the text. For example, if the text is about apples, then find a suitable picture of an apple. You cannot just put a picture of an orange on it just because it is easier to find.

Second, it looks good. You can go to professional libraries to find high-definition photos, or take beautiful photos yourself. Pay attention to the pictures being bright, clear, clean, and brightly colored. If they have been post-retouched, they will be more beautiful and professional. .

Third, improve the details. You can consider further adding relevant auxiliary graphics and icons as auxiliary decorations to highlight the hierarchical relationship of information.

The training and development of PPT skills require continuous hard work and improvement over a long period of time. Just like the principle of "a drop of water penetrates a stone", the best shortcut to practice is not to waste time and thought on finding shortcuts, even though it is stupid. The method is the universal shortcut of choice. After talking about the basic PPT design and production skills and principles, let me briefly share how I learned and improved.

A. Imitate and learn from the most professional and sharing people in the industry. I recommend a PPT master that I have liked for many years: Mr. Buyi@Teliss?, you can find it by searching online. It has been published. There are hundreds of PPT tutorials and templates, and they are really beautiful, amazing and practical.

B. Find out where there are high-quality PPTs in the industry for learning and reference. For example, the top design forums in China: Zokuu.com, Youshe.com, the most abundant and diverse material websites in China: Huapet.com, Nick. Picture network, and professional PPT communication forum: Ruipu Forum, etc.

In particular, aesthetic ability can only be improved over time by doing more, looking at more beautiful works, and looking at more beautiful and even award-winning high-definition photography. You can’t teach it, but you can practice it yourself! Come on ヾ(?°?°?)?.

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Weibo? @ Xingzi Zen?

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