Appreciation of Three Classic Advertising Words

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market. This slogan has made great contributions.

Volkswagen Beetle: It's best to see the big from the small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the Beatles, put forward the idea of "think small", and used the power of advertising to change the American concept, making Americans aware of the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market.

Nike: Just do it (just do it)

Through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you take action. However, with the retirement of Jordan and the change of just do it to "I dream", Nike's influence gradually declined.

Nokia: People-oriented Technology

"People-oriented technology" doesn't seem to have been first put forward by Nokia, but Nokia has given full play to the meaning of this sentence. Facts have proved that Nokia can jump from a small brand to the first brand in the mobile phone market, which respects this concept and truly embodies the people-oriented concept from product development to talent management. Therefore, the slogan is particularly powerful because it has substance in words.

De Beers Diamonds: Diamonds last forever, and one lasts forever.

Facts have proved that classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamond with love. This is really the most wonderful feeling.

IBM: a universal solution

This provocative slogan was put forward when Blue Giant's operation was in a trough, hoping that it would not only become a veritable multinational enterprise, but also truly become a one-stop solution enterprise for the high-tech electronics field. Entering the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.