What do VI, SI, MI, BI and CIS mean?

The specific components of CIS MI: Concept Identification BI: Action Identification vi: Visual Identity;

CIS is the abbreviation of Corporate Identity System, which means corporate image identification system. In the 1960s, Americans first proposed the concept of corporate CI planning. It is said that the American company IBM is the pioneer in this area.

The primary meaning of CIS is to communicate the company culture and operating philosophy to the company internally and to the public through unified planning and use of the overall expression system (especially the visual expression system), so that it has a positive impact on the company. Create a common sense of identity to form a good company image and ultimately promote the sales of the company's products and services.

MI: Concept Identification

Company philosophy affects the company’s decisions, activities, principles, management, etc. internally, and affects the company’s public image, advertising, etc. externally.

The so-called MI refers to establishing the company's own operating philosophy. The company plans and defines the overall planning and definition of current and future operating policies, operating ideas, operating methods and implementation status for a certain period in the future.

The main content of MI includes company spirit, company values, company culture, company creed, operating philosophy, operating policies, market positioning, industrial structure, organizational structure, management principles, social responsibilities and development plans, etc.

BI: Action Identification

BI placed at the central level directly reflects the characteristics and particularity of the company's philosophy. It is the company's practical operation philosophy and the principle of creating company culture. It is very important to the company. A dynamic recognition system composed of unique designs based on operating methods. Including internal organization management and teaching, external public relations, promotional activities, sponsorship of social cultural activities, etc. Through a series of internship activities, the spiritual essence of the company's philosophy is extended to every corner of the company, gathering the infinite energy of employees.

BI includes the following contents

Internally: organizational principles, management standards, behavioral standards, cadre education, employee education, working environment, production equipment, welfare principles, etc.;

External: shopping mall surveys, public relations, promotion activities, circulation strategies, product development, public welfare and cultural activities, etc.

vi: Visual identification

vi: A complete and systematic visual expression system centered on symbols, standard words, and standard colors. Convert the above abstract concepts such as company philosophy, company culture, service content, and company standards into specific symbols to create a unique company image. In CI design, visual identity design is the most contagious and contagious, the easiest to be accepted by the public, and is of great significance.

vi system:

A. Basic element system: such as company name, company logo, company appearance, standard words, standard colors, symbolic images, promotional slogans, etc.

B. Application system: product appearance, office supplies, company environment, transportation tools, clothing, advertising media, signs, packaging systems, official gifts, displays and printed publications, etc.