Dalian Oktoberfest slogan

Oktoberfest is generally a grand event of food festival, including food, performance and entertainment carnival. It is usually held in summer and is a local symbolic fe

Oktoberfest is generally a grand event of food festival, including food, performance and entertainment carnival. It is usually held in summer and is a local symbolic festival. The following is the Oktoberfest activity plan I have compiled, and you are welcome to refer to it!

Oktoberfest activity plan 1

I. Name of the event: XXXX Beer Culture Festival

Second, the activity slogan: passionate summer, enjoy the fun.

Second, the activity time:

Three. Location: XXXX

Fourth, the purpose of the activity:

Use the origin of beer culture festival to hold the first beer culture festival, form news facts for local media to publicize and report, and attract the attention to the maximum extent. Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing XX city garden and establish their loyalty to XX real estate brand. Through the grand Oktoberfest activities, the distance between XXX brand and local consumers will be narrowed, and the affinity of the brand will be enhanced.

Verb (short for verb) activity:

Cultural performing arts; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the activity specifications, so that participants feel that holding hands is XX times the glory. Award-winning question and answer; Interactive communication, enhance the participation of the event, and make the event site more enthusiastic. Xintianyou; Famous singers sang and interacted with the audience, which enhanced the intimacy of the event and won the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the event will be enhanced, and the interaction with the audience will be formed to push the event to a climax.

Sixth, the highlights of the event:

The grand opening ceremony detonated the summer passion of XX city, formed news events and triggered media reports, which focused the public's attention. The combination of cultural performances and banquets improves the specifications and grades of activities, and embodies the high-end nature of XX real estate brand.

The prize-winning quiz and beer drinking competition made the atmosphere more lively and interesting. A northern Shaanxi folk song with a romantic journey integrates XX brand with local folk culture, which narrows the psychological distance between XX real estate brand and local consumers and makes the brand more intimate.

Seven. Promotion method:

SMS: Send SMS to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

Standard Edition: Publish activity information, mainly with pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released information about this event, which was widely publicized and aroused widespread concern in society.

Eight, organization:

Organizer:

Co-organizer:

Cooperative media:

Invite the media:

Nine, invited guests:

XX real estate related leaders and local news media

Trading customers, intended customers and target customers.

X. Main participants:

Trading customers, intended customers and target customers.

XI。 Publicity activities:

During the activity, a leading group shall be set up, with XX real estate related leaders as the group leader (responsible for handling emergencies), and each activity-related unit shall send one person to assist the group leader in smoothly promoting the activity.

Twelve. Required materials: (omitted)

Oktoberfest activity plan 2

I. Basic contents of activities

1, organization:

Name of the event: "Get together and drink" Oktoberfest.

Organizer:

Organizer:

Co-organizer: XXXXXXXX

XXXXXXXX (sponsor)

Activity time: (TBD)

Location: _ _ _ _

2. The purpose of the activity:

The Oktoberfest of "Meet _ _ _ and Drink Passionately" is about to begin. With the help of the passionate Oktoberfest, we will increase the publicity of _ _ _ _ merchants and enhance their reputation and influence. At the same time, it will further enrich and enrich the spiritual and civilized life of Deqing and its surrounding citizens and activate local culture.