Highlights and Appreciation of Wonderful Advertising Language

Advertising is an inevitable social existence, and speech is one of the elements of advertising. Let me share with you the highlights and appreciation of wonderful advertising language. Please refer to.

Appreciation of wonderful advertising language collection

First, it is short and easy to remember and understand.

In other words, advertising language must be concise, clear and colloquial, so that people can remember it easily.

For example, the slogan of Heinz nutritious instant rice noodles:? Nutrition first, convenience second? . It was skillfully applied? Friendship first, competition second? Sports slogan is its form of expression, and the theme is closely linked to the efficient and fast-paced modern lifestyle. People pursue both nutrition and convenient diet. A clear commitment brings tangible benefits to consumers. The language is simple and clear, easy to pass on and remember.

Second, the words are simple and suitable for phonology.

The words used in advertising language must be simple and clear, not just gorgeous and floating. It must conform to rhyme and embody the beauty of rhyme and fluency.

With what? Speak mandarin? Take content public service advertisement as an example:? Is it the responsibility of you, me and everyone to promote Putonghua? . Although the language of this slogan is plain, it gives people an easy-going and cordial feeling. Seemingly unadorned, but actually original, embodiment? Plain is true? Artistic conception of creation.

Another example is De Beers' slogan:? Diamonds last forever, and one lasts forever? This is a classic. This language is simple and rhymes, attracting all men and women who are going to get married and buy rings. Because this sentence not only shows that diamonds are strong and can be preserved for a long time, but what is more exciting is that it implies that the love of every couple who buy diamonds will be as eternal as diamonds.

? Crystal clear, cool? This novel and excellent advertising language can attract people's attention at once. This slogan does not adopt the usual form, but explores the connotation of goods from the perspective of clear vision and cold touch, which makes people feel cool when they think about it in hot summer and can't help but want to experience its feeling. The language is fresh and loud, and the rhythm is bright, which is very attractive to consumers. ? East, west, north and south, good wine in the bow? Describe to people the grand occasion of Zhang Gong's wine reputation all over the world. The language is concise and lively, the rhyme is smooth, and the words are loud and imposing.

Third, exaggerated humor, novelty and uniqueness.

This is an interesting advertisement full of wisdom and imagination. One of the characteristics is that it makes people laugh and feel interesting. It is widely used because human psychology needs relaxation and pleasure. Therefore, this kind of humor is attractive to people and can make people have a strong interest in products.

? Thousands of people next door are drunk. This is an advertisement for a bar. It exaggerates the aroma and mellowness of wine. The use of quantifiers and humor makes the original invisible wine fragrance clearly visible and spread in consumers' hearts. Don't wink at the girl who just came out from us. She may be your grandmother. This advertisement depicts an interesting picture in very humorous language to make people laugh.

In order to attract people's attention, it aims at giving people a sense of humor and exaggerating that our skills are superb and we have the ability to restore your youth. This excessive exaggeration aroused people's interest, deepened their impression in people's minds and achieved the expected effect.

Classic successful advertising language

1 Coca-Cola forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola always gives up. Coca-Cola seems delicious. Although the slogan of Coca-Cola changes every few years, and many of them can be regarded as classic theme slogans, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

2 PepsiCo's New Generation Choice

Appreciation]: In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions.

Nestle coffee tastes delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt feelings can be blurted out, which is its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it kept this sentence forever.

McBride's coffee is full of fragrance, and the meaning is still unfinished.

Appreciation As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although not as straightforward as Nestle's, it is in line with the artistic conception when tasting coffee. At the same time, it combines the mellow taste of McBride coffee with inner feelings and can stand the test.

McBride Coffee: Good things should be shared with good friends.

[Appreciation] This is the advertising slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province and the advertising slogan has been deeply rooted in people's hearts, Macmillan had to combine coffee with friendship from the perspective of emotion, which won the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing coffee with their friends, which is really good.

The car needs gas. I want to drink red bull. Red Bull Beverage Red Bull Beverage Print Advertisement

Slogan: The energy of relaxation comes from Red Bull.

Title: Still refreshing in this way; Official documents and letters

Text: It's a new century, and I'm still refreshing myself with this cup of bitter coffee. Do you know that?/You know what? There is a better way to help you wake up: the brand-new fortified red bull functional drink is rich in amino acids, vitamins and other nutrients, and 8 times taurine is added, which can effectively activate brain cells and relieve visual fatigue. It can not only refresh your mind, but also care for your body, so that you can use it with keen judgment at any time. Improve work efficiency.