Famous actors reese witherspoon and gwyneth paltrow promoted the establishment of cryptocurrency sisterhood.

Actresses gwyneth paltrow, reese witherspoon and Milla Cooney have sent a new message to empower women-they say it's time to embrace cryptocurrency.

They are one of the female celebrities who sell cryptocurrency and NFT to female members. They say that the unregulated and unstable password market is not only a club for boys, but also for women. They called on women to do relevant research and enter this field.

"We saw many male members get together and make a lot of money," the actress Paltrow, the founder of lifestyle brand Goop, told 5,000 online audiences at a recent BFF event. (BFF is a cryptocurrency social community for women and non-binary groups)

BFF was launched this year by Brit Morin, an entrepreneur of digital media company Brit+Co, and Jaime Schmidt, the founder of Schmidt's Naturals, a natural personal care company. Ms Maureen said some celebrity members, including model and entrepreneur Tyra Banks and fashion designer Rebecca Mincov.

Women generally lag behind men in investment, and cryptocurrency exchanges say that women currently account for less than one-third of their users. Last year, the total asset value of cryptocurrency soared from $260 billion in 2020 to more than $2 trillion, which made it a high-growth market and a highly volatile market. The price of Bitcoin hit an all-time high of $689,965,438+0 in 10. On Friday morning 10, the transaction price was $39,293.

Some fans questioned that celebrities began to sell unconfirmed financial products, and it was not clear whether the posts about cryptocurrency products posted by celebrities on social media were pure enthusiasm or paid publicity.

Ms. Paltrow, Ms. Witherspoon and Ms. Kunis are not paid spokespersons of any cryptocurrency brand at present. Their representatives said that Witherspoon and Kunis both have businesses involving non-financial enterprises. Witherspoon made a bitcoin promotion for the digital payment service Cash App last year.

For some celebrity entrepreneurs, cryptocurrency represents a new way to build brands, which may make money from the loyalty of fans and be packaged in the language of women's empowerment.

They say that with cryptocurrency, women can correct the gender imbalance in investment and shape the next chapter of the Internet, and the rules in this field are mainly written by men. More broadly, they are trying to help women build a new decentralized Internet based on digital currency, commonly known as web3.

Last year, hip-hop star Megan Thain posted a video of "Bitcoins for Hot Girls" on social media, explaining how cryptocurrency works, which is part of a series of general investment-themed advertisements she made as a paid spokesperson for Cash App. In the encrypted currency video, she encouraged her audience members to do relevant research and pointed out. "With my knowledge and your diligence, you will soon have your own money empire."

Randi zuckerberg, the sister of mark zuckerberg of Meta Company, is also a brand consultant of cryptocurrency exchange OkCoin. On her YouTube channel, she told 10 1 suggestions on cryptocurrency investment, and said on Twitter that she wanted to make the digital currency community "interesting". In recent weeks, she released videos of herself singing cryptocurrency-inspired lyrics in popular songs, such as "Hello" by Adele and "We won't accept it" by twisted sisters.

Zuckerberg's sister owns nearly 200 NFTs, almost all of which come from female-led projects. According to a representative, Zuckerberg's sister has business relations with several cryptocurrencies and NFT companies.

Hollywood brokers say they are discussing cryptocurrencies with customers. In WME, a top artist agency representing A-level stars, brokers have sought or contacted more than 65,438+000 customers, and worked hard to formulate strategies on how to expand their brands in the future world based on cryptocurrency economy. In order to make money, celebrities can put all their shares into cryptocurrency, publish their works in the digital market, or get paid by endorsement.

"Many of our talents really believe that web3 is the future-if you want to participate in this field, you need a long-term strategy," said Kate Ronzak, an agent of the company's digital strategy group.

Paris Hilton said that she started investing in cryptocurrencies from 20 16. She described that people in Hollywood and entertainment circles asked her for guidance, calling her "the queen of cryptocurrency" and looking for skills to enter the field. "They are just asking for advice," she said in an interview. "'How can I get into this field? What is this? "

A spokesperson said that Hilton sells her NFT and invests in cryptocurrency projects, but she is not a paying representative of any cryptocurrency brand.

Gary Gensler, chairman of the US Securities and Exchange Commission, described the cryptocurrency market as the wild west of investment, saying that this asset class is full of "scams, frauds and abuses" and needs more investor protection. This week, the White House issued an executive order instructing some federal agencies to review the issues surrounding digital currency.

The US Securities and Exchange Commission has long warned celebrities about investment promotion, including those who focus on cryptocurrencies. The agency said in 20 17 that celebrities touting ICO transactions may violate the law if their internal information is not disclosed.

Kunis, who is famous for the movie Black Swan, said in an interview, "This is just to encourage women to take risks, explore, receive education, try and participate." .

Ms. Witherspoon and Ms. Kunis are some influential Hollywood figures who initiated some projects around NFTs. Other supporters of NFT include actress eva longoria, who asked her Twitter followers for advice on what the NFT should buy next.

She wrote: "Look for women-led projects!" .

Hello Sunshine, Ms. Witherspoon's company, recently announced a partnership with NFT Women's World (WOW) to create movies and TV content around her role.

She said: "We are not touting cryptocurrency transactions at all. We are talking about improving the status of female artists and creators. "

In some cases, it is difficult to determine whether celebrities benefit from publishing information on social media platforms. Tik Tok star Charli D'Amelio and her family thanked the cryptocurrency exchange Gemini for her birthday gift on Instagram last year.

These cryptocurrency enthusiasts say they just don't want women to miss this change.