Be a gourmet maker now! : 75 food experts teach you the secrets of practical entrepreneurship from scratch.

Preface

On January 2, 211, I strode into Foodzie's office in San Francisco and announced loudly, "I want to write a book about food entrepreneurship". Don't think of me as a bad guy who invaded people's houses. In fact, I was a food intelligence officer in this online handmade food distribution market. ) On the December day of that year, in addition to the snow, a storm caused by bacon sauce, maple syrup and cheesecake cups swept across the United States. Some extraordinary specialty foods we sold on the Foodzie platform made their way to the pages of national magazines, which made them well-known in by going up one flight of stairs. During the busy Christmas season, the "eyebrow corner" related to food production, packaging and transportation, and how to appease customers' anxious emotions all became the key knowledge that was explosive and related to the success or failure of business.

Over the past few months, small food writers from all over the United States have been telling me about their bumpy mental journey. Among them, there are legends of triumph and singing, and stories of tragic ending and bowing off the stage, which fill my head like an unattended production line, leaving candy piled up into mountains. I am quite curious about why the food business is so elusive, so I decided to go into the sea myself and start my own food brand to find out the mystery. As early as the 198s (yes, I am not young! ), I bought Steven for the first time? Since the beginning of Hall's book "From Kitchen to Market", he has been persuading himself to get rid of the idea of developing his own food. However, if you don't do it now, when will it be? So, I devoted myself to the business of "Zero Nut Professor". After several months of hard work, I finally got a glimpse of the way of food business: every rule in the teaching manual has exceptions. Because of this, even though many food entrepreneurs have joined the breeding program, read reference books, participated in seminars, and made in-depth consultations with consultants, they still have to learn the real business skills from actual combat experience, and there is no other way. I put aside my business and pondered over how to give these painstaking and painstaking food experiences to people who want to start a business in the future.

how does this book help you?

my ultimate goal in writing this book is to share with you the experience I have summarized through practical cases in the industry. In order to fulfill this wish, I visited all parts of the United States and interviewed many food companies. This book collects the business wisdom contributed by more than 75 food industry experts, specialty food buyers and entrepreneurs, and helps readers understand the following four aspects:

? Applicable to all walks of life, inexhaustible personal habits and business knowledge.

? How to choose the entrepreneurial idea that fits you best and can give full play to your personal characteristics.

? How to judge whether these ideas are feasible.

? What specific measures must you take to make your dream of starting a business come true?

In addition, each chapter has a "Secret Discovery" unit to share with you the stories of food enterprises, including experienced and financially strong companies and, of course, aggressive new small companies. In addition, the "winning tricks" unit can stimulate ingenious thinking, while the "five techniques of attack and plunder" can help you quickly grasp the key tips of specific topics.

at the end of each chapter, the "key points come quickly" summarizes the contents of the chapters; The "Good Business Plan" makes a checklist to remind you of the important things that must be considered and put into action to help you move towards your goal. If you can master the contents of the book, you can master the essentials of splicing various solutions, become what I call a "serial clue" master, and then make your wishes come true. Your entrepreneurial and product ideas may be more perfect. Reading the last chapter means it's time. Please write your own business plan step by step, give it a try and move towards success. Of course, it is also possible that after careful calculation and comparison with the actual situation, you may decide that you may not be suitable for starting a food business. No matter which way you finally take, this book will let you learn how to pursue your dreams fearlessly, and isn't this a good way to pursue a better life?

write down your vision statement: where do you want to develop?

Now you may have no experience in the food business, or have no money to invest, but please help yourself conceive a bold and fearless vision anyway. For you, boldness may mean "selling 1, cans of salsa in one year" or "making a profit of 1, dollars every year". The boldness in your vision can also be the ideal of making less profits and changing the status quo more.

in her twenties, Claire Hermione decided to change the runway, and planned to establish an organic meat brand without basic reform, using dairy beef raised in pasture, and for this reason, she would also provide additional subsidies to family farmers who supply meat. (Before that, older dairy cows were usually sent to slaughterhouses like traditional beef cattle. ) She drew up a plan, ran around and made a good relationship with dairy farming. In addition, I found a rental house across the street from the Strauss Family Dairy Company, a company in rural Marshall, California, which specializes in selling organic dairy products. Then she started to set up "Mindful Meats". The United States Department of Agriculture (USDA) meat processing regulations are extremely complicated, so the hardships that Claire experienced in the process of founding can not be taken lightly. She looks forward to the future "everyone has the right to eat green food, and a balance can be found between the agricultural industry and the environment". Such a vision must break through many barriers, and the problem of dairy cows is much simpler by comparison. Such a bold and innovative vision dominates every decision Claire makes.

try to write down your vision statement. Find a place where you feel most comfortable, calm down and turn off your cell phone. Imagine that you are now in the future in five, ten or 2 years, and look back on how far you have come. Don't let go of any little detail. Some people think that it will be more emotional to write when they fantasize about going beyond time and space and coming to the moment when they look forward. Your vision might read like this: "I am sitting at an antique table in the style of a missionary, having a video conference with a chocolate partner in Paris, and enjoying the sunrise while drinking my own roasted coffee. "Oh, sorry, this is my own ideal! The following questions can guide you in some directions:

. How does your food company integrate with life? For you, is starting a business a full-time or part-time plan? If it is an amateur project, is its profit enough to become your main source of income?

. Including consumers, news media, your family and investors, what do these people think of your company?

. Who are your customers? Where are they? How do you serve them and help them?

. What impact will your company bring to the local community, the country and the world?

. Does your company plan to manufacture its own products or outsource production, so that you can concentrate on marketing, sales and other activities? If you want to make your own products, what is the production scale?

. Do you sell seasonal products or offer them all year round?

. Where is your home and office and what is it like? Or do you like to be at home all over the world and have no place to live?

. What do you do all day, including commuting time?

. What part of this company gives you a sense of accomplishment? When you look back, what outstanding achievements do you see?

. What's your financial situation?

. What are your partners and colleagues like? Do you cooperate with others or go it alone?

. Do you still own this company, or has it been acquired? If it is the latter, what role will you play after you sell the company, if you still have contacts with the company?

after your answer, let it stand for a day or so, and then look back to see if your answer really reflects your (or perhaps your partner's) vision. Do you detect a trace of vision that does not belong to you? Does it reveal an atmosphere of "having to do this" rather than out of one's own will? Let's start again from the beginning! Always re-examine your vision and update it.

the graphic authorization was published from Baoding/Susie? Visak "Be a food maker now! : 75 food experts teach you the secrets of practical entrepreneurship from scratch. "Be a food maker now! : 75 food experts teach you the secrets of starting a business from scratch

Author: Susie? Visak

Publishing House: Baoding