Pedicure shop marketing speech

Pedicurists are the image representatives of pedicure shops and the only bridge between pedicure shops and customers. Their quality is related to the life and death of pedicure shops. The following is my pedicure shop marketing speech, I hope it will help you.

Pedicure shop marketing speech:

1. How to introduce your store?

Words: Our store is a professional foot massage chain store, which was established in 20xx. The first store was XXX, and now there are () stores. It is famous in the whole market.

2. What are the advantages of the store?

Words:

Leading in scale: since its establishment, it has grown to five stores in just a few years, which proves our strong brand influence and excellent operational ability of the management team.

Professional skills: all employees have received professional training. Companies that strictly implement the national professional standards for foot massage. In a company where all employees hold certificates, only professional methods can ensure the health of customers.

Management standard: Through years of practice, we have now formed a complete management system in the aspects of shop business promotion, hygiene, service etiquette, material consumption control, staff training and internal operation, ensuring the profitability of the shop.

Advanced services: As our member, you will enjoy many advanced member services, such as free birthday, free parents' first time, free special holidays, member lottery, room upgrade, chain discount, alliance consumption discount and many other services.

3. How are your technicians recruited?

Words:

(1) is recommended by employees and meets the company's employment standards.

(2) The company recruits directly through the designated recruitment point.

(three) peers, qualified in theory and technology.

4. How to evaluate the promotion of your employees (including senior and super employees)?

Remarks: Our new employees will be trained in the designated training base for 30 days, including corporate culture, service etiquette, foot massage theory, manipulation practice, store management system, team building and so on. Only after all of them are qualified, can they graduate and take up their posts after passing the internship in the designated store.

Advanced and superb are our main technical forces. Only when we pass the theoretical and technical examinations and meet the customer satisfaction standards can we be promoted. Super technicians can achieve certain adjustment and rehabilitation through key massage, and their proficiency and comfort are particularly good.

5. Your income is not high. Why don't you try another pedicure shop?

Speech: I know what you mean. But I still prefer our shop, because as a professional chain foot massage shop, our advantages are self-evident, and customers agree with us. We have a lot of courses every day, so our income is very stable, and we pay our salary on time at 15 every month. We have never been in arrears with our salary. As for those small shops, the commission is high, but the influence is small, the customers are unstable and the income fluctuates greatly. In case of bankruptcy, there is no place to pay debts. In addition, what ordinary shops can't compare with is training. In the shop, we can get continuous training, learn a lot and improve our own quality. Our brothers and sisters get along well, which money can't buy. Don't you think so?

6. I don't come often, so there is no need to apply for a card.

Testimony: I understand that many of our old customers have the same idea as you at first, but healthy good habits can be cultivated. Who washed feet ten years ago, washing feet ten years later has become a healthy fashion. Here, you can enjoy authentic national standard technology, listen to music, watch movies, chat with friends and talk about business, which is much better than simply eating and clubbing. I believe that people with taste and health care like you will not be stingy with their investment in health. Today, you might as well try to get a card first. I believe you and your friends will like our shop.

Let's do it next time.

Speech 1: Are you dissatisfied with our service? If so, please tell us. The reason why we do well is that we can constantly improve according to customers' opinions and needs. Please don't be embarrassed. Once your opinion is adopted, you will get a small gift from us.

Word 2: (If the customer doesn't have enough money) You can do this. Pay part of the deposit today and book a card. When you come again, you can enjoy the membership price this time and next time. What did you say?/Sorry?

8. We have XX shopping cards. (I have already applied for a card at another home)

Speech 1: I learned that XX store, as a small foot bath shop, did a good job. However, as a large chain enterprise, our professional skills, good environment and excellent service have attracted more and more customers, many of whom are from XX. Now we have opened a whole shop. If you are our member, you can enjoy quality service in all our stores.

Word 2: it doesn't matter, just like you often eat in XX Hotel, but you know it's great in another restaurant, so you become a frequent visitor in another restaurant; For example, you have a card at ICBC, but when you arrive at China Merchants Bank, you feel that the service is also very good, fast and convenient, so you also have a card at China Merchants Bank, so this is not contradictory at all. Today, you might as well give us a chance. I firmly believe that you and your friends will like our shop.

Speech 3: Then I want you to get one, because guests like you must often take their friends to wash their feet, but some of your friends like to wash their feet in XX pedicure shop, while others like to wash their feet in other shops. If there are cards on both sides, is it affordable and convenient? Many of our customers are from XX store, but they also have cards in our store.

9. My friend has a card, so I won't do it. (The guest refuses to apply for a card)

Testimony: Because they do, I suggest you get one, which is convenient, affordable and dignified. Next time, whether your friends come or not, you can enjoy the membership price and other benefits, without paying cash, just swipe your card and leave. How chic! So here, it is very common for several customers in a room to have a card. Even husband and wife have one certificate. You can have one too. Do you want to deal with 3000 or 2000?

10, your price here is too expensive.

Word 1: Maybe you don't know us very well. We practice membership consumption, and the full price of non-members is 138 yuan, while members only need xx yuan/person after discount. Compared with other stores, the 90-minute service is quite favorable. More importantly, you enjoy this technology, and your health and safety are guaranteed, which is also the main reason why people choose it. In addition, once you become a member, you can also participate in membership activities, enjoy free birthdays, free room upgrades for the elderly, and cardholders can get discounts in other stores.

Speech 2: As long as you become our member, we will start various integral activities. You can redeem many preferential items in the future. You should calculate it, which should be very beneficial. Besides, we have many new products now. If you want to treat people to business, your friends will have a lot of face.

1 1. Why is your method different from other chain stores in your company?

Testimony: The technique is actually the same, because our technique is unified, and we are all trained according to the national standard professional technique. However, due to different levels, working hours, proficiency, strength and customer adaptability, the feeling will be different. Just like our first customer who set up a card here, he used to be an old customer of other stores. When he first came to our store to do it, he thought it was different from what he did in the city, but after our masseur did it for him four times, he felt it. Now he orders this masseur every time he comes, because he has adapted to our method.

12, it is too expensive for you. Xxx is only in 80 yuan, and it takes 1 10 minutes, including soles of feet, legs, back and shoulders. Tea and fruit bowls are free.

Speech 1: I see what you mean. Let me give you an example: xxxxx has a XXXXX restaurant, where the noodles are authentic and delicious. There are many people waiting in line for a bowl of noodles in 8 yuan, but the small restaurant next door only sells 5 yuan noodles. Tea is free. There are side dishes before meals and soup after meals, but there are few people. Which do you value more in terms of price and quality of service? I believe that 90% of customers will choose the quality of service, especially massage. The wrong method is not only harmful to their health, but also harmful. Our method is professional and strictly trained, which ensures the health of our customers. This is why many customers would rather spend a little more money than choose us.

Speech 2: Different people must have different views on different issues. Like KFC and Dicos, Dicos distributes a large number of coupons around KFC every day, and the price has dropped again and again, but it is better than KFC, which rarely reduces the price, because people trust KFC's brand and quality more.

Example of pedicure shop marketing speech:

Technician: Sir, your shoulder and neck muscles are very stiff, and there is a certain sub-health problem!

Customer: Really?

Technician: Feel it, there is a cooing sound (and integrity) inside.

Customer: What's the reason?

Technician: Do you usually feel shoulder and neck fatigue and pain?

Customer: Fortunately, I don't feel anything.

Technician: Maybe you don't pay much attention. This is the initial symptom of sub-health of shoulder and neck.

Guest: I see.

Technician: Yes, your muscle stiffness and integrity are caused by your long-term bad posture, when your shoulders and neck are in bad posture for a long time and your own load. Muscles will be in a state of tension, which will lead to ischemia, hypoxia and loss of elasticity, forming stiffness, bubbles, integrity and elongated parts of lean meat, which is easy to overload and cause strain and pain. Of course, this is only the slightest symptom.

Customer: What will happen if it is serious?

Technician: If this goes on for a long time, it may lead to headaches such as cervical spondylosis and scapulohumeral periarthritis, dizziness, numbness of limbs, poor sleep quality, gastrointestinal dysfunction, irritability, etc., which is difficult to be cured repeatedly, and it is particularly harmful to the body for a long time.

Customer: It can't be so serious.

Technician: Of course, because our human spine is S-shaped, and the cervical spine is bent forward. There is a soft tissue called intervertebral disc between the vertebral bodies, and there is a row of intervertebral holes behind the intervertebral disc, through which blood vessels and brachial plexus pass. When we lean forward, the anterior part of the intervertebral disc becomes thinner and the posterior part becomes thicker, and the thickened part will compress the blood vessels in the intervertebral foramen. Insufficient blood supply to the brain can cause headache and dizziness, and compression of brachial nerve can cause numbness of limbs.

Technician: The spine is the beam of the human body. If the spine bends, people's immunity and resistance will decline, which will lead to various diseases, so it is necessary to prevent and adjust it more often.

Customer: How to prevent and adjust?

Technician: 1. Try to change your usual living habits and bad posture, try not to sleep on a pillow that is too high, and don't lie down and watch mobile phones, TV ipad, etc. When you work for a long time or use the computer, you must exercise your shoulders and neck more (you can try to learn to do (cervical exercise).

2. Go to the gym more often and stick to a fixed frequency of fitness every week.

3. All these are self-care, which will help and protect the body to some extent, but passive conditioning and health care methods are still needed to achieve the effect of conditioning and effective health care.

Customer: What is passive conditioning?

Technician: If you have nothing to do, go to some regular professional massage shops and do our regular' massage, meridian physiotherapy, etc'. "It belongs to passive conditioning, so finding a professional technician to massage your body and operating according to scientific health care methods can not only achieve the effect of health care and prevention, but also play a role in treatment.

Technician: Do you usually do some self-care exercises?

Customer: I have done some, but there is not much improvement. The point is that I don't have time.

Technician: Yes, you are usually busy, or I suggest you use passive conditioning more.

Customer: What's the plan?

Technician: Our store has newly launched a meridian conditioning project (shoulder and neck relaxation), which is specifically aimed at sub-health of shoulder, neck and back. After the customer experience, the response was particularly good. It combines the overall concept of Chinese medicine, comprehensive therapy and detoxification technology, and can really play a role in conditioning, health care and prevention. I will give you a conditioning today. What do you think of the effect?

My regular customers have basically tried this project at 10. Everyone said yes. After finishing, they all felt very relaxed, just like they finally put a stone on their shoulders and necks, and the price of this project was very reasonable. 90 minutes of conditioning only costs 298 yuan. As you know, there are more than 300, 400 or even 800 good spa programs in our store. Please try it today. If it doesn't work, it can't achieve the function of conditioning and relaxation. I'll pay it for you. All right.

Guest: OK, let's try it.

Technician: Don't worry, you will never be disappointed in me.

Remember: when doing a project, let customers relax wholeheartedly and remind them not to talk and enjoy quietly.

Extended data:

Common communication skills in pedicure shops

1. Hesitant customers

Customer performance: Usually, such customers will not immediately make up their minds to apply for cards; Often manifested as anxiety, anxiety, fear of their own rashness and mistakes, and hope that someone will be a staff officer.

Coping skills: When receiving such customers, salespeople should not sell products directly at once, but should "sneak in" and introduce relevant products or services realistically first, so that customers can compare themselves before choosing products.

2. Like picky customers

Customer performance: This kind of customers have always been cautious and worried about being cheated, so they will ask some questions and details that are beyond the normal thinking of others to eliminate their inner worries and satisfy their guilt. And take a strict and tough attitude towards shopping guides.

Coping skills: First, accept customers' bad feelings, allow customers to vent their dissatisfaction, and listen carefully to customers' "nitpicking" to make customers feel that you are respecting them.

Empathy, from the customer's point of view to understand the reasons why customers are picky, so that customers feel that you are already on the same channel with him. Avoid blaming customers and learn to apologize when appropriate. Finally, the solution to customer problems and meet customer needs is put forward.

3. Arrogant customers

Customer performance: This kind of customers are often supercilious and seemingly "superior", but they are not necessarily. He just likes to be flattered, praised and complimented.

Coping skills: forget yourself for a while, and don't take yourself too seriously at this time. Don't conflict with customers in communication. You know, if you win, the communication will be terminated. You lose, maybe the customer will surprise you!

Therefore, let him feel that you are really pushing him, and his self-esteem can be satisfied. At this time, it is possible to reach a deal.

Communication skills in pedicure shop sales

1. Full of confidence

If pedicure salesmen have enough knowledge and accurate customer information, they can speak confidently in front of customers. If you are not confident, you are unconvincing. With self-confidence, the pedicure salesman can make a clear and powerful ending at the end of his speech, thus giving the other party a clear message.

For example, "I'm sure I can satisfy you." At this point, this language will make customers have some confidence in the goods you introduced.

Repeat what you said.

What the pedicure salesman said won't all stay in the other person's memory. Moreover, in many cases, even the emphasized part only passes through the other person's ear without leaving any traces of memory, which is difficult to achieve.

Therefore, what you want to emphasize is that the important content of explanation should be repeated and explained from different angles. In this way, customers will believe and deepen their impression of what they are talking about.

Remember: you should express your main points to each other from different angles and in different ways.

3. Be honest with each other and infect customers

It is impossible to convince all customers only by relying on the glib mouth and rich knowledge of pedicure salespeople.

"Too talkative."

"Can this person be trusted?"

"Although this condition is very good, will it only be like this at first?"

The above questions and anxieties will arise in customers' minds. To eliminate anxiety and doubt, the most important thing is to be honest with each other. Therefore, we must have confidence in the company, the products, the methods and ourselves, and our attitude and language should have connotations, which will naturally infect each other.