Joke Collection Website - Bulletin headlines - Translation of a paragraph from English to Chinese. . . Urgent for help ~ ~ ~! ! ! About city brands. 、。

Translation of a paragraph from English to Chinese. . . Urgent for help ~ ~ ~! ! ! About city brands. 、。

city survey

a city's long-lasting brand is based on its core values and public advantages, and the only way to determine its content is to ask. It is extremely necessary to formulate a comprehensive city-wide questionnaire and send it to every household in the city. Only in this way can we avoid those special interests and discover the real core values of citizens.

out-of-town survey

This is the second step, which should be carried out at the same time as the first step, so that the results of the two surveys will not affect each other. Most cities don't know what the outside world thinks of them, or they are afraid to ask or can't listen. Most people will find that the external view is often very different from the real existence (remember-cognition is real).

Design Logo and brand promise

After obtaining the survey inside and outside the city, we can define the core value of the city and understand the difference between it and cognition. With these ideas and collected information, you can begin to design a new brand promise (or your first one if you are similar to most cities). Brand promise is a phrase or slogan in your city logo and an indispensable part of your city. It represents the essence of your city and draws a picture in the minds of all those who come into contact with it. Brand promise's design should be short, pithy and focused (the most perfect is a word, although few people do it). Next, the logo can be designed, which should support brand promise in appearance and reflect the characteristics and/or key appearance elements of the city.

in the case of St.Cloud, the old logo is inaccurate and unattractive without brand promise.

St.Cloud is a city about 2 miles away from Disney World in Florida. The old logo was designed in the 196s when Disney World was first built. It is expected that St.Cloud will become a tourist attraction, so Disney Castle accounts for nearly 5% of the sign. In fact, there is almost no tourism in today's St.Cloud, and more importantly, the city doesn't want any tourism.

packaging design and realization of comprehensive brand characteristics

once the logo is designed, the next step is to quickly popularize it in the city (St.Cloud changed everything in 3 days). This means that it must appear in all media in the city, including business cards, stationery, transportation, uniforms, signs, promotional materials and various forms of communication tools.

education in the city

in order to establish a city brand, it must be made a slogan in the city and repeated. It is important to share all the survey results with city administrators and the public. Time should be invested to make them understand what these results mean and what actions the city will take to implement the corresponding policies.

This article should have some professional knowledge. If it is not translated properly, please forgive me. O(∩_∩)O~