Marketing strategy of liquor school banquet

Marketing strategy of 20 17 liquor graduation banquet

Admission banquets for college entrance examination students have become a common habit in China, ranging from two or three tables to dozens of tables in each family. The college entrance examination banquet has become an important part of individual group buying liquor consumption and plays a very important role. Below, I have compiled some marketing strategies for the banquet for your reading and communication ~

1 Featured: Celebrate and eat noodles.

The school banquet (thanks to the teacher's banquet) is a festive occasion. At the same time, many relatives, friends and teachers will gather at the banquet. From their parents' point of view, these people are at the peak of their careers. Therefore, the school banquet (teacher Xie banquet) is a banquet that brings together all classes, and the choice of wine will reflect the taste, identity and sincerity of the host. Therefore, in addition to celebrating, a liquor with a long history of development, unique brand value and brand culture is more expressive and charming.

Of course, the grade of wine should conform to the banquet grade, and the price should also conform to the economic ability and budget of the host of the banquet. According to the new situation of the banquet, white wine, red wine or wine and soft drinks, especially white wine, will be prepared at the banquet, which will fully reflect the sincerity of the banquet host.

Therefore, the choice of products must follow the following principles to be quickly accepted: festive, both the name and the packaging color should reflect this feature; With face, national first-line liquor brands or local mass consumer brands can do this; Cost-effective, the product price should be mid-range, mainly from 100 yuan to 300 yuan.

Some dealers also said that in this special period of graduation season, customized product pairs are also a good choice, which can meet the various professional needs of banquet hosts, and besides quantity, profits are also more considerable.

2 team: part-time, full-time fine service.

For a graduation season with a life cycle of only one month, from the cost point of view, it is necessary to ensure that part-time work is the mainstay, and the original full-time staff should do all kinds of background management, document determination and refined services. Therefore, the cells active in the whole team should be part-time employees, but how to play its role in the case of short-term training or even no training is the key. The choice of part-time employees can be explained by several core data:

First, monitor, this is the best way to enter the thank-you banquet and graduation banquet. As the organizer of class activities, the monitor will sell the wine on the table after winning the monitor. However, it should be noted that the thank-you banquet and graduation banquet are all raised by students themselves, so they should try their best to make a profit and not exceed their budget;

2. As the soul organization of the school's student activities, the school league organization gathers the most appealing students from the school to the college (department) level. He corresponds to the monitor, secretary of the Youth League Committee and life committee of each class. As long as the policy is right, this network can operate quickly;

Third, ordinary graduates, like Lang Pai Tequ, students who seize the superior resources, rely on their popularity among parents, and in the name of social practice, it is easy to sell wine to parents.

3 channels: revitalize the hotel and build a banquet alliance.

Under normal circumstances, when parents decide to hold a school banquet (teacher's banquet), they always choose the hotel first and then buy wine. However, due to the long-standing mindset that hotel wine is more expensive than supermarket wine, it is difficult to sell wine to hotel banquets. This is also the place where dealers are distressed, so revitalizing the hotel must have a clever plan of grounding gas.

From the point of view of practice and theory, it is the most operational for dealers to build a platform like banquet alliance. Select a tobacco and alcohol specialty store and distributor with catering channels in a region as the alliance object, and create an atmosphere through the stacking, shelf display, leaflets, electronic display advertisements, booths, posters and other aspects of the main banquet products in the store.

First of all, attract attention, and then improve the transaction rate through higher than daily promotion. Sun Jinghui, general manager of Harbin Guo Hui Old Industry, said that in addition to buying gifts for promotion, graduation trips should be provided after reaching a certain amount.

4 spread:? Internet plus? Help promote

It is difficult to attract consumers' attention through traditional TV and newspaper advertisements, because people no longer rely on these platforms to receive information, and the cost is too high to be suitable for short-term consumption. This is the best time to play the role of the media.

Wechat: Outside the examination room, in tobacco and liquor stores, supermarkets, communities and other places, part-time employees aim at parents to promote the official WeChat account, and increase their attention by paying attention to wine tasting, coupons, discount cards and other ways. The official account of WeChat WeChat should spread the information and even collect the preferential information of different hotels in the area for parents.

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