What is Wenchuang ice cream?

The so-called Wenchuang ice cream is ice cream launched in scenic spots, amusement parks, museums and other places. With the coming of summer heat, ice cream has become the "top flow" in summer cold drinks. In the past two years, more and more brands have introduced Wenchuang ice cream because it is delicious and fun. With the upgrading of consumption and the pursuit of personalization and quality in the consumer market, the public's demand for daily ice cream is no longer satisfied with simple taste enjoyment. Products with cultural creativity and quality connotation can satisfy spiritual enjoyment and get favorable comments. The wenchuang ice cream I want to buy most is cruise ice cream.

From Sanxingdui to Yellow Crane Tower, from Xi City Wall to Mogao Grottoes, the flavor of ice cream has always been strong. Wenchuang ice cream in the form of cultural landscape or cultural relics in scenic spots is popular all over the country and has become the highlight of publicity and drainage in scenic spots.

Since the summer, the sales of Wenchuang ice cream in various scenic spots have become increasingly popular, and it has become one of the cultural and creative products that young people must buy when visiting scenic spots. In the face of various cultural and creative ice creams introduced by more and more scenic spots, making cultural and creative ice creams in scenic spots has become a new gesture for young people to unlock "coming here". The popularity of Wenchuang ice cream proves that domestic scenic spots actively strive to realize the activation of cultural heritage in the development of Wenchuang, and souvenirs with cultural attributes are more popular in the consumer market.

In recent years, Wenchuang ice cream is not uncommon in domestic scenic spots. Wenchuang ice cream relies on the characteristics of scenic spots, deeply integrates history and culture with IP elements, and restores various popular scenic spots, buildings and cultural relics. Its exquisite and unique production greatly enhances the value-added experience of tourists. No matter local or foreign tourists, most of them will be moved when they see Wenchuang ice cream. Wenchuang ice cream's unique shape and strong cultural and social attributes make the cultural symbols of scenic spots more deeply rooted in people's hearts.

Behind the fiery Wenchuang ice cream, "youthfulness" is a key word. The new generation group is gradually growing into the main force of cultural consumption. They follow the trend regardless of season, and prefer products with a sense of ceremony. It is a routine practice for young tourists to take photos, punch cards and send social media with Wenchuang ice cream at scenic spots. Behind the circle of Wenchuang ice cream, the original charm of traditional culture is displayed.

From Sinopec, Tongrentang to Maotai, including Huawei, the essence of selling coffee is to lay out, please, satisfy and be close to the new generation. On the whole, after the new generation becomes the mainstream consumer group, their consumption thinking and behavior determine the future rise and fall of the brand. Therefore, how to make the brand younger and how to have stronger stickiness with the new generation are all strategies for the brand to be laid out.

Behind the hot circle and fierce involution of Wenchuang ice cream are the problems that are gradually concerned and criticized on the crowded track: the increase of homogenized products, the difficulty of taste innovation and the slow improvement of quality.

In recent years, the consumption thinking and behavior of ice cream heavy consumers have changed. "Wenchuang ice cream provides more added value such as cultural and emotional needs, which is in line with the consumption thinking of the mainstream consumer groups of the new generation, that is, they will not only buy it because it is delicious, but also be attracted by its shape, packaging and concept. This thinking has brought room for growth for the brand.

When a category reaches its peak, its subdivision trajectory will definitely appear. Wenchuang ice cream is actually the subdivision track of the whole ice cream. Supported by its unique "DNA" and cultural heritage, it is unique, historic and unique, so the market of Wenchuang ice cream is relatively optimistic.

Of course, putting a product into the market is not a short-term stimulus, but a long-term market test. Only by constantly coming up with ideas and constantly upgrading iterations will the popularity of Wenchuang ice cream continue.