Suning.cn slogan slogan

On May 25th, Suning.cn held a 6 18 meeting online. At the Suning.cn 618 Cloud Conference with the theme of "Retail Storm 2020", Suning.cn announced the launch of "J- 10%" money saving plan, "Million" explosion plan and "1V 1" in the main battlefield of JD.COM. These three swords are aimed at the price, quality and service of goods respectively. Gu Wei, vice president of Suning.cn Group, said that the strength of Suning 6 18 can be described as "borderless crop price" and "unlimited service improvement".

In 20 12, JD.COM entered the e-commerce market, and announced the beginning of the price war of home appliances. Today, Suning retaliates against JD.COM with a "price war", with home appliances and 3C brands as its main battlefields. At the press conference, Suning directly "shouted" friends, and the price was at least 10% lower than that in JD.COM. Tens of billions of subsidized goods of COM. "Welcome friends to compare prices and invite media friends to supervise."

JD.COM used to be famous for its price war and was called Suning Appliance, but its price advantage has obviously declined in recent years. Obviously, price rarely becomes the concept of differentiation. Suning used the "double billion dollars subsidy" to directly challenge JD.COM, which made JD.COM lose its low price advantage.

"Billion Subsidies" was first initiated by Pinduoduo, and then all e-commerce platforms used the slogan of "Billion Subsidies" to try to occupy users' minds, but consumers will compare, as long as other brands are lower than it, will this brand come from behind and occupy consumers' minds? Therefore, low price is not differentiation, there is no minimum, only lower.

In the final analysis, as an e-commerce platform, we should pay more attention to brand differentiation. Competitors cut prices, so as an enterprise, it is more important to concentrate and shift the focus to customers' thoughts.

Especially for electronic products, what consumers are most concerned about is "price"? No, the brand! Consumers believe that big brands have good quality and good service. For example, why are people willing to spend more money on Apple phones instead of hammer phones that they claim are "good quality"? Why doesn't Shenzhou computer work? Although Apple computer is expensive, it can still be far ahead.

As an e-commerce platform, we should seize the weaknesses of our opponents and launch an offensive against them, and use these offensives to carve out our own brand differentiation, establish brand influence, enhance interaction with consumers, and achieve the goal of occupying users' minds for a long time. Let consumers change from "low price" passive choice to "differentiation" active choice.