Which colors can promote consumption?

Red, blue, yellow, green, orange? Purple and white can promote consumption.

1 red

As we all know, red is not only classified as the representative color of "warm color system" in visible light, but also exposed to the stimulation of red will promote the cardiovascular function of human body (such as faster heartbeat, higher blood pressure, and increased breathing times in a certain period of time). Many studies show that the psychological state caused by red always points to "aggression", "competition" and "tension".

2. Blue

Research experts often compare red and blue. And blue is the representative color of "cool color system". Exposure to blue stimuli can make people emotionally stable and involuntarily relax.

3. yellow

It can give customers a solemn, noble and bright psychological feeling.

4. Green (surname); green

It is a common color in nature and is considered as the representative of spring, which can remind people of the vast countryside and pastures.

The influence of color on mood and behavior;

1, color pursuit. When popular colors appear in the market, customers will follow up and seek them, thus resulting in follow-up buying behavior.

2. Color interest. If customers' curiosity and interest in a certain color can stimulate their enthusiasm and desire to buy, they will buy it with pleasure.

3, color shock. When customers suddenly find that a product has their favorite color, this color is rare and desirable at ordinary times, they will quickly adjust their buying behavior and buy decisively and excitedly.

4, the color is angry. When customers think that a certain commodity is ominous and taboo, there will be potential unsafe factors, which will lead to disdain or even disgust. Enterprises should make full use of the influence of the first three when using color promotion to prevent the fourth situation.