Summary of May Day mobile phone promotion activities

Introduction: To write a good summary of activities, you must be diligent in thinking and good at summarizing. Below is a summary of the May Day mobile phone promotion activities that yjbys has carefully compiled for you. Welcome to read! Chapter 1: Summary of May Day mobile phone promotion activities

1. Purpose of the activity: Through the promotion of beer, a hot-selling product in summer, it can drive popularity and set off a climax of off-season promotions. With the two major promotion themes of beer purchase and gift and the "beer night" that runs throughout the Oktoberfest, the concept of summer night markets in supermarkets and active community cultural life is proposed.

2. Overall plan:

1. Promotional activity form:

Time: May 1st to May 7th, XX

< p> Location: Promotional area inside the store and gift area outside the store (as shown in the picture)

Product promotion organization:

(1) During the promotion period, each manufacturer is required to provide product special price support.

(2) Use purchase and gift as the main form of promotion, requiring manufacturers to provide specific methods of purchase and gift. The more customers buy the brand, the more gifts they will receive. Set up a gift table in the gift area outside the store. If the customer purchases swallows in one go, Jing Beer offers three-for-one items, etc., reinforcing the concept of mass-selling packages that make the more you buy, the more affordable it is. Each brand in the gift area can also arrange other promotions such as free tastings.

(3) The products on display are based on each brand as a standard unit, so that each brand is piled up to expand its product image. Each manufacturer must ensure sufficient supply and obvious price advantages. Arrange a sales lady to focus on promotions.

(4) Brands on display at the event: Yanjing, Budweiser, Baisha, Qingdao, Baker, Pearl River, Corona, Cordon Bleu, Heineken, Sunbeer, etc.

Activity plan

1) During the event, the platform will be the center, with off-site promotion and sales as the main form, interspersed with free tastings, prized drinking competitions, prized participation, and artistic performances

2) The opening and closing ceremonies will be hosted by the supermarket and assisted by the factory.

Event promotion

2. Theme: Beer Carnival Night

3. Main slogan: Drink a beer and make friends

Buy More, more benefits

4. Media promotion:

1) TV special promotion advertisements

2) Invite the media to conduct special reports and invite other provincial and municipal media Reporting on "Beer Night" can explore topics such as "Supermarkets provide a variety of nightlife for the community."

3) Produce special radio advertising tapes and play them in the store radio room.

4) Broadcast period: broadcast around the clock

5. dm

1) Launch a special edition advertisement for dm Beer Festival, offering each brand of beer as a gift. Details of the beer night activities will be provided.

2) DM price must reflect the strategy of the lowest price of beer in the city. Issue 20,000 copies and conduct extensive publicity

6. Atmosphere layout

1) Overall appearance inside and outside the store The atmosphere is decorated to create a warm and popular shopping atmosphere

2) Manufacturer congratulatory balloon banners are hung outside the store and beer inflatables are placed

The store provides incentives to suppliers participating in the "Beer Night" Preferential conditions

1. You can get a free space in the main promotion channel

2. You can enjoy the best rent for the promotion activities in the middle hall

3. You can get Carry out the sales and tasting activities of the brand's "Beer Night" in the atrium

4. Advertisements can be played on the back wall of the atrium for free ("during the Oktoberfest")

" "Beer Festival" large-scale central hall event

Event time: May 1st...May 7th

Main content of the event:

(1) "Beer" Opening Ceremony of "Beer Festival"

(2) "Beer Night"

(3) Closing Ceremony of "Beer Festival"

Opening Ceremony of "Beer Festival"

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Event time: 7:00pm...8:30pm on May 1st

Event format: Party

Members of the event organizing committee: deputy store manager and other Regional Manager

General Commander: Store Manager

Activity Content: Composed of four themes

1. Announce the opening of the "Beer Festival" and introduce it as follows Content:

1. The time of this "Beer Festival"

2. Participating beer brands

3. Preferential policies during the event

4. "Beer Night" activities in the atrium and daytime store activities

2. Beer legend, introduce the following content

1. Beer brewing process

2. The origin of beer

3. The history and performance of several brands of beer

3. Beer performance: several ways to drink beer, magic, acrobatics

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IV. Song and Dance Performances: Bel Canto, National

Performing Arts Requirements:

1. Several activities are naturally integrated together, highlighting the "Beer Carnival Night" Theme

2. The performance is of high style and artistic quality, with novel and fashionable themes and profound cultural connotations.

Venue:

1. There is a performance stage in front of the central hall

2. There are VIP seats in the front and audience seats on the right

3 , the ice bar is set as a private seat

Specific implementation details:

The store manager is responsible for:

1. Contact and organize performers and hosts

　2. Contact the news media for reporting

　3. Invite distinguished guests: city leaders, central leaders, supermarket leaders

　4. On-site director of the entire event.

The food area manager is responsible for:

1. Arrange and determine the advertisements on the back wall of the atrium

2. Provide on-site drinks and drinks

3. Invite dealer representatives to watch the performance

4. Collect beer information: beer brewing process, beer origin, history and performance of several brands of beer, etc.

< p> The HR manager is responsible for:

1. Broadcasting in the store

2. Arranging outstanding employees to attend the staff booth to watch the performance

3. Etiquette reception work

4. Closing work

The loss prevention manager is responsible for: maintaining order on site

The planning manager is responsible for: the venue effect layout

The Purchasing Department Manager is responsible for: program planning and venue arrangement and allocation. Chapter 2: Summary of May Day mobile phone promotion activities

This event achieved great results through the support of leaders at all levels of the company and the concerted efforts of colleagues. .

May 1st to 7th, 20xx was an exciting 7 days. Through these three days of exciting promotional activities! I benefited a lot. Not only did I improve my personal qualities and abilities, but also enhanced my understanding of various drugs. Adhering to the people-oriented service concept. Current promotional activities are often not paid attention to by consumers. Consumers are not enthusiastic about participating, which can easily lead to poor promotion results. In fact, it is not the problem that the promotion itself is not attractive, but because there are too many current promotional activities and they are too boring and chaotic. , some activities did not clearly express the core benefits of the promotional activities in the publicity, and the publicity and execution were not strong enough. However, our three-day activities overcame the above shortcomings and achieved the purpose of stabilizing the loyal consumer group. On-site prize promotions are more It is an important means to increase the purchasing desire and attract popularity at the event site, strengthen the external image of the pharmacy, and expand the popularity. The specific feelings are as follows:

1. Sufficient preparation has laid a good foundation for promotional activities.

This event used leaflet delivery, word-of-mouth promotion, and high-density drop-offs at each household. The total number of flyers submitted was about 10,000, and the focus was on the market. Promotional advertisements will be posted in the business district, around the central hospital, residential portals, around the Huxi Martyrs Cemetery, pedestrian streets, etc. Banners and slogans focusing on the activity content were hung in the pharmacy. After the event site was arranged, in order to promote the event in an orderly manner and attract more people to participate, a free clinic testing service desk, information desk, gift distribution desk, and lottery were also set up at the entrance of the pharmacy. Boxes and so on. What is even more sensational is the performance effects of Northeast Duo, acrobatic troupe, drama and other stage forms. The personnel are densely packed, the rhythm of the activities is well controlled, the order of the scene is maintained, the customers are guided into the store to participate in the activities, and materials and prizes are distributed. Register and sign promptly. This new marketing model has brought some new ideas to consumers, enabled Shanxian citizens to fully understand Yutian, strengthened the external image of the pharmacy, and expanded its popularity.

2. The people-oriented service concept has won applause from customers.

The main targets of this promotional activity are: residents of communities around our store, factory employees, and shop residents. In specific operations, special prices and discounts have the greatest influence on some sensitive consumer groups. In particular, special prices on some sensitive drugs can easily get twice the result with half the effort. The corresponding delivery can allow consumers to enjoy the benefits of their consumption. Value, to achieve the purpose of stabilizing a loyal consumer group. On-site prize promotion is an important means to increase the desire to purchase at the event and attract popularity, and is a guarantee for the success of the event. In particular, the first hundred customers are given 6 eggs and a lottery for buying medicines. The first impression that customers get when they come in is "Wow, what a deal! There is something for free!". This people-oriented service concept has won applause from customers. The growth of this event is mainly due to capturing customers' demand for gifts. The only way out is to increase the unit price per customer. What can affect the unit price per customer? Gifts. Only gifts can affect the unit price per customer. Such activities are a great boost to pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

3. Take this as an opportunity to make your smile become my bright business card.

Through the carrying out of this activity, I fully understood: no matter how big or small the care is, the service is endless. For every customer who enters the store, I should give the most amiable smile and communicate with you as soon as possible. The warmest caring greeting. When talking to customers, use civilized language and friendly tone, consciously use "service terms", "please" first, and "thank you" constantly. Starting from caring for customers in details, to endless service etiquette .Our Yutian store will always keep "care" in mind. Especially in this event, we took the initiative to strengthen communication with customers and understand what customers think and need! This enabled me to take the initiative to introduce and promote the company's medicines. Tools, proactively answer customers' questions, so that customers can learn more about medicines during the process of purchasing medicines! And they can also find their own shortcomings in sales, especially in their understanding of medicines, and there are some blind spots. This is an opportunity for me to work hard to learn medical drug knowledge in my future work, understand the uses and precautions of each drug, work with peace of mind, exercise hard, standardize my services, improve service quality, and let my smile become my bright reputation. piece.

Shoot the bow vigorously and walk with Yutian Pharmacy. The eagle's ideal is lofty, soaring into the sky; the bird's career is heroic, fighting against the sky. The biggest source of energy in my life is the pursuit of beautiful ideals, and the most inspiring passion for me is the heroic Yutian career.

Full of longing and hope for the future, and full of enthusiasm for Yutian's career, I am proud to have entered the Yutian company of my dreams, and I am excited to finally have a stage to practice myself. I will devote myself to what I love so much. In this hot land, closely connect your own life value with Yutian's career, and use your high-pitched voice and magnificent brilliance to compose the youthful movement of a Yutian employee.