Ministry of Culture and Tourism: Promote the high-quality development of the digital cultural industry and create industrial clusters

The "Opinions" pointed out that it is necessary to comply with the development trend of digital industrialization and industrial digitization, implement the digitalization strategy of the cultural industry, accelerate the development of new cultural enterprises, cultural formats, and cultural consumption models, transform and upgrade traditional formats, and improve quality and efficiency. and core competitiveness, improve the modern cultural industry system, deploy innovation chains around the industrial chain, lay out the industrial chain around the innovation chain, promote the precise connection between the industrial chain and the innovation chain, promote the cultural industry to "go to the cloud and use data to empower intelligence", and promote online and offline Integrate, expand the supply of high-quality digital cultural products, promote consumption upgrades, actively integrate into the new development pattern with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other, and promote the unity of satisfying the people's cultural needs and enhancing the people's spiritual strength.

The "Opinions" are based on the basic principles of adhering to the orientation and improving the connotation; innovation leading and activating the market; data-driven and technological support; integrated development and openness and sharing. At the same time, the "Opinions" also put forward the goal of promoting high-quality development of the digital cultural industry, that is, by 2025, cultivate 20 leading enterprises with outstanding social and economic benefits, strong innovation capabilities, and international influence, each with unique characteristics and strong vitality Small, medium and micro enterprises continue to emerge, create 5 industrial clusters with regional influence and lead the development of the digital cultural industry, and build 200 digital cultural industry projects with a demonstration and driving role.

The "Opinions" proposed to consolidate the development foundation of the digital cultural industry, cultivate new formats of the digital cultural industry, and build a digital cultural industry ecosystem.

In terms of cultivating new formats of the digital cultural industry, the "Opinions" propose to promote the digitization of excellent cultural resources, digitally transform and develop cultural resources, and make excellent cultural resources "alive" with the help of digital technology, and bring all cultural resources to life. The value content contained in it is well combined with the new forms and new elements of digital technology to achieve creative transformation and innovative development. Support cultural venues, entertainment venues, scenic spots, and neighborhood parks to develop digital products and services, and expand creation, production, and dissemination to the cloud. Support the dissemination and promotion of cultural relics and intangible cultural heritage through new media, encourage the digitization of offline cultural resources and entertainment models, innovate forms of expression, and deepen cultural connotation. Encourage the development of digital cultural products with distinctive regional and national characteristics based on local characteristic cultural resources to assist poverty alleviation and development.

It is necessary to deepen integrated development. Use digitalization to promote the integrated development of culture and tourism to achieve wider, deeper, and higher-level integration. Strengthen the docking cooperation between digital cultural enterprises and Internet tourism enterprises, and promote the expansion of cultural creativity into the tourism field. Promote the integrated development of the digital cultural industry with advanced manufacturing, consumer goods industry, smart agriculture, and modern service industries such as finance, logistics, education, sports, and e-commerce. Develop brand licensing to enhance the brand value and cultural value of the manufacturing and service industries. Promote the integration of digital culture with social e-commerce, online live broadcasts, short videos and other online new economies, and develop new online content production models such as travel live broadcasts and travel merchandise. Promote the application of digital cultural products and services in public cultural venues and enrich the experience forms and contents of public cultural spaces.

Develop platform economy. Deeply promote "Internet +", promote the online and cloud adoption of cultural industries, accelerate the digital transformation and transformation and upgrading of traditional offline business formats, cultivate a vertical e-commerce supply chain platform in the cultural field, and form a new digital economic entity. Encourage various e-commerce platforms to develop cultural service functions and products and hold cultural consumption activities, support Internet companies in creating digital quality content creation and emerging digital cultural resource dissemination platforms, support qualified cultural companies in platform expansion, and cultivate a group of leading role models Effective platform companies. Internet platform companies are encouraged to cooperate with cultural relics units and tourist attractions and resorts to explore new models such as traffic conversion, experience payment, and service operations. Guide the healthy development of the "home economy", encourage new service methods such as online live broadcasts, audio products, and geographical information, and develop innovative platforms based on knowledge dissemination and experience sharing.

At the same time, we must also cultivate cloud performing arts formats, enrich cloud exhibition formats, develop immersive formats, enhance the strength of digital cultural equipment, and meet emerging consumer needs.

In terms of building a digital cultural industry ecology, the "Opinions" require promoting innovation and application in the industrial chain, improving innovation and entrepreneurship services, integrating into regional development strategies, optimizing the market environment, and deepening international cooperation.